Project Manager Marketing

Brian Joosse

**** ****** ***** ******* ** ***** phone 331-***-**** e-mail: *****@***********.***

Innovative leader with two decades of strategic integrated communications experience, including

expertise in digital and social media, marketing, branding, and public relations. Agency digital/

social media strategist for diverse breadth of clients including National Restaurant Association,

Follett Higher Education Group, Dow Corning, and Solo Cup Company. Strengths include

developing creative integrated marketing strategies; efficient and comprehensive program

management; inspiration, motivation, and leadership of multi-discipline teams; tenacious and

effective new business development; and a deep understanding of marketing and

communications technology, including web, email, audiovisual, mobile, and social media.

Experience

Senior Vice President, Digital Fleishman-Hillard Chicago IL 10/09 3/11

provided inspired and accountable leadership for Digital Group for Chicago office of

global communications agency; effectively managed team of specialists, successfully

pursued revenue growth, provided accurate forecasting, and drove proactive business

development

contributed creative and effective digital strategy, solutions development, account

planning and tactical program/project management for healthcare, corporate, consumer

marketing, and B2B clients

evangelized the inventive use of social media and interactive tactics in conjunction with

and in support of all traditional PR, including crisis planning and response

Director, Interactive Initiatives ARENDS Oak Brook IL 5/07 10/09

created key agency digital lead position, developed interactive service offering and

business plan, built up agency capability through improved internal capacity and use of

extended resource network, and grew digital business to represent significant portion of

overall revenue

developed effective and well-received digital and traditional marketing and public

relations initiatives for agency clients, including web sites, online media planning and

creative development, social media, interactive news releases, trade media relations and

editorial placement, community-building, search engine marketing, and email and direct

mail campaigns

achieved multiple successes with clients including Siemens, Watts Water Technology,

Heidenhain Corporation, and New Millennium Building Products

Director of Client Services Siren Interactive Oak Park IL 11/06 5/07

directed agency operations, maximized team productivity, efficiently tracked project

development, and improved operating profitability

developed and executed successful digital communication plans for agency clients

including Baxter Healthcare and Abbott Laboratories

directly responsible for effective operation and professional development of creative

production and technical support teams for interactive healthcare agency

Production Director Technotribe Communications Chicago IL 5/00 11/06

managed interactive project teams via creation of detailed and accurate project

descriptions, estimates, functional and technical specifications, schedules, timelines, and

written status reports throughout the web site development process

designed, implemented, and managed winning web site, e-mail marketing, and Search

Engine Marketing strategies and campaigns for clients including DeVry University, Philips

Professional Lighting, and Hoerbiger Origa Industrial Automation

also managed web hosting network with web servers (Linux and Windows), application

servers, email, and test/certification environments

Joosse resume p. 1

Resource Manager Caribiner International/Motivation Media Chicago IL 12/97 -- 5/00

managed operations, business development, and profitability for Video, Graphics, and

Imaging Groups for corporate communications agency

Producer of film/video, digital media, print, and live event projects

Independent Consultant Film and Tape Works Chicago IL 7/97 -- 12/97

conceived, launched, and directed new business development initiative concurrent with

opening new post-production facility

created and implemented marketing program and materials

Operations Manager, Producer Filmworkers Club Chicago IL 9/93 -- 7/97

directed daily operation of high-end digital video post-production facility

line produced TV commercial and corporate film/video post-production projects, including

budget development, client interaction, and internal team management

close coordination with large advertising agency clients including Leo Burnett Company,

DDB Needham, and J. Walter Thompson

Project Manager Optimus Chicago IL 6/93 -- 9/93

Project Manager for TV commercial and corporate film/video post-production projects,

including budget development, client interaction, and internal team management

Early Professional Experience

Post-Production Supervisor, Scheduler Editel Chicago Chicago IL 1/92 -- 6/93

Production Assistant Freelance Film/Video Seattle WA and Chicago IL 6/90 -- 1/92

Division Officer US Navy San Diego CA and Seattle WA 6/86 -- 6/90

Education

Bachelor of Science in Speech Northwestern University Evanston IL

Major: Film/Video Production Minor: Writing for the Media

Please read my blog at e-motes.blogspot.com

Please follow me on Twitter: @bjoosse

Personal and professional references available on request.

Joosse resume p. 2

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