Marketing Management
Resume:
B rent Campbell
Objective
Toronto ON M5V 0G1 To explore new boundaries in marketing and lead business growth with effective
strategy, creative, technology, and flawless execution.
**************@*****.***
Skills & Competencies
Communication
Able to manage clients and agency partners with confidence and
professionalism. Excellence in maintaining good working relationships; and a
team player.
Broad and deep business level communication skill set. (Writing and delivering
presentations, points of view, conducting meetings, brainstorms, negotiating
and resolving conflict, coaching others, delivering feedback, interviewing etc.)
Excellent presentation skills; focused on being clear, concise and rallying
others in pursuit of goals and ideas.
Experience in negotiation. Personally negotiated a number of strategic
partnerships.
Functionally Bilingual (English and French).
Account Management, Leadership & Execution
Account skills acquired through experience working with numerous senior
clients in organizations with varying business structures.
Solely responsible for numerous clients, (National Bank, Suzuki, Arby s,
Ministry of Health, Canadian Lung Association and more) with direct client
contacts at VP level and report to agency CFO, CEO, CMO. This involved full
ownership of the client business with respect to financial management,
strategy, execution, and client development.
Ability to multi-task, skilled in effectively planning workflow and involving
stakeholders.
Financial Management
Led the financial management of client business with regard to compensation
issues, service/staff planning, and profitability.
Experience with budget management, with retainer and project-based
controls, managing annual budgets of 5 million and under not including
media.
Team Management, Training
Supervised and led the development of account executives, coordinators,
interns at Rain43 and GJP/Blammo.
Generated enthusiasm, commitment and teamwork among account group
and other agency departments.
Experience building and leading multiple teams of two or more account
executives and coordinators per client, striving to elevate thinking and
effectively manage resources.
Organizational & Strategic Environment Analysis
Significant experience in analyzing various external and internal factors that
influence a business.
A specific competency in understanding the needs, structure and dynamics of
an organization in order to develop a relevant perspective.
Consumer & Market Research
Experience in writing/influencing research proposals, and conducting
quantitative, qualitative, linguistic and cultural research.
Experience in analyzing and executing sponsorship packages, cross
promotions, media entitlements, sporting and event properties, and other new
opportunities.
Strategy / Branding / Promotional Concept Development
Thorough understanding of integrated marketing communications, budgeting
(including media and production), and multi discipline communication.
Experience in leading all stages of strategy development and brand
consulting, from initial business analysis, to research proposal development,
research process involvement, strategic analysis, strategic recommendations
and execution.
Co-led the strategic underpinnings of numerous identity exercises. Of greatest
note would be a three-year research to execution project that resulted in the
full separation and re-brand of National Bank s capital markets subsidiary.
Led the ideation of a number of different content, advertising, social, digital,
promotional and trade initiatives for numerous clients.
Digital and Social Strategy, User Experience Design, Technical Planning
Highly knowledgeable and experienced with digital initiatives including large
and multiple websites, social integration, content strategies, loyalty & training
programs, and new technologies.
Experience scoping and executing highly technical programs and digital
assets.
At a Glance
Educated, experienced & talented in the field of marketing
Experienced in planning & strategy, execution, and account management
Experienced with TV, Radio, Online, DM, Print, Outdoor, Social Media, and more.
Strong knowledge of marketing communications and integrated strategy
Energetic, conscientious, and versatile self-motivated and productive
Special talent for problem solving, critical thinking, and prioritization
Well rounded knowledge of numerous Canadian industry sectors
Strong oral and written communication skills
Well organized, punctual, adaptable and accountable
Excellent computer and technical skills
Creative, energetic and self-motivated
Work Experience
Account Supervisor, Rain43; Toronto, Ontario 2011 - 2012
At Rain43, I followed an interest in social marketing, leading large programs for the
Ontario Ministry of Health and Canadian Lung Association. During this time, I also
lent my digital expertise on major initiatives with Castrol, and led an initiative for
new marketing product with Speedy Corporation and Star Media Laboratories.
(Toronto Star, Wheels.ca etc.)
Client List: Ontario Ministry of Health, Canadian Lung Association, Speedy
Corporation, Wakefield Canada (Castrol)
Senior Account Executive, GJP Advertising / Blammo; Toronto, Ontario 2008-2011
At GJP (now re-branded as Blammo), responsibilities included marketing and
advertising strategy, planning and execution, team leadership, resource planning,
and client development. With teams of up to 5 direct reports, budgets for each
client ranged just under 5M per year.
Client List: National Bank Financial Group, Suzuki, Arby s, TradeFreedom, Covad
Communications, Fallsview Casino
Account Manager, Buzzworthy Marketing Group; Toronto, Ontario 2007- 2008
Worked directly with the president focused on new business development,
prospecting, promotional concept development and pitches. Acted as account
coordinator for account director, focused on partnership relationships and
promotional execution.
Client List: Diving Canada, Maple Leaf Foods
Event Coordinator / Sales Rep, Still Marketing Inc; Ottawa, Ontario Summer 2006
Coordinated a large-scale regional marketing campaign for Rogers
Communications Inc. for the introduction of the home phone product in Ottawa
and surrounding areas.
Sales Rep, Visa Canada; Hudson, Quebec 2004-2005
Direct prospecting of customers.
Education
Bachelor of Commerce, Dual Major Graduated April 2007
Marketing / Managing People and Organizations
Sprott School of Business, Carleton University, Ottawa, ON
Interests
I mainly enjoy keeping active and being with friends and family. During my free
time I enjoy playing sports of all kinds, mostly basketball, snowboarding, water
sports, or anything exciting.
Referrals
Available upon request.
Contact this candidate