Manager Marketing

Linda Mateos Summary

A strong, client-focused, solution-oriented user experience professional with 11+

user experience and interaction designer years experience in interactive design, web and mobile app development, digital

marketing and strategy.

Work Experience

Education

SapientNitro - Boston, MA

User Experience Manager, October 09 - present

University of Michigan

Client work included Chrysler, LensCrafters, Philips Healthcare, Sunglass Hut, The Hartford, Victorinox Swiss Army Ann Arbor, MI

Managed, led and mentored teams of experience designers/information architects. Bachelor of Arts, May 00

Managed and led creative track on website and mobile app development projects

Concentration: Communication

Led development of user scenarios, user flows, navigation models, sitemaps, wireframes, prototypes,

Studies; Cognate: Anthropology

competitive audits, heuristic evaluations, personas and customer journeys for demonstrating concepts to clients

James B. Angell Scholar, Class

Developed and documented detailed information architecture and interaction designs for web sites and mobile

Honors, University Honors

applications

Presented user experience deliverables to clients

Collaborated with creative, technology and business analyst teams to design and implement effective website,

mobile and digital signage interfaces

Skills

Participated in new business development efforts by contributing to and presenting project pitches

Microsoft Visio, Office; Adobe

Razorfish - Boston, MA

InDesign, Photoshop, Image

Senior Information Architect, September 06 - October 09

Ready; Axure RP; Mindjet

Client work included ESPN, Ford Motor Company, Forest Laboratories, Maybelline, Rugby Ralph

MindManager; Webtrends Web

Lauren, Textbooks.com, T. Rowe Price

Analytics

HTML, CSS, ASP.NET, XML,

Led development of user scenarios, user flows, navigation models, sitemaps, wireframes, prototypes,

Javascript

competitive audits, heuristic evaluations and personas for demonstrating concepts to clients

Working knowledge of French

Developed and documented detailed information architecture and interaction designs for web sites and mobile

and Spanish languages

applications

Conducted stakeholder and user interviews to define business goals and target audience needs

Presented user experience deliverables to clients

Collaborated with creative, technology and business analyst teams to design and implement effective website

and mobile user interfaces

Awards

Participated in new business development efforts by contributing to project pitches

2011 Interactive Media Awards

New Tilt - Cambridge, MA

Best in Class Award for

Information Architect and Web Developer, September 04 - August 06

SunglassHut.com

Client work included Massachusetts Institute of Technology, Brown University, The Boston Public Library, Dana-Farber 2009 OMMA Web Site Excellence

Cancer Institute, Spotfire Award & Best in Show for ESPN.

com

Designed sitemaps, schematics, wireframes, prototypes and content lists based on client business

2009 Webby Award & People s

requirements, audience analyses and competitive analyses

Voice Winner for ESPN.com

Led clients through discovery sessions and information architecture deliverables presentations

2007 Horizon Interactive Award

Collaborated with creative team to design and implement effective website user interfaces

for Spotfire.com

Developed cross-browser functioning front-end website page templates using HTML, CSS, XML and ASP.NET

2001 Inc Magazine Web Award

Evaluated and recommended content management systems and community forum software for client solutions

for TidalWire.com

Network Engines - Canton, MA

Internet Marketing Manager and Webmaster, December 02 - August 04

Coordinated with team members and third-party web design firm to develop new look and feel for corporate

Contact

website

Developed and delivered targeted HTML email campaigns and newsletters email *****@***********.***

Managed white paper campaigns to generate customer leads url www.lindamateos.com

Implemented web visitor enhancement programs, including search engine optimization, keyword placements,

link referrals, banner ads and newsletter sponsorships

Analyzed and reported on website traffic and marketing campaign results

TidalWire - Westborough, MA

Web Developer and Marketing Liaison, June 00 - December 02

Collaborated with team members and third-party web design firm to develop award-winning portal to establish

TidalWire s role as the storage area networking industry leader

Developed and maintained company intranet to promote effective communication throughout entire organization

Designed marketing collateral, datasheets and other sales tools

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