Design Developer

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PRANAY SETHI +1-734-***-**** ******@*****.*** www.aboutpranay.com

EDUCATION

Profile Snapshot

University of Michigan, School of Information Ann Arbor, MI [Expected April 2013]

User Experience, Research

Master of Science in Information Human-Computer Interaction specialization

and Interaction Design

Honors: SI Merit Scholarship

specialist available for full-

time positions in May 2013

Institute of Technology and Management Gurgaon, India [July 2008]

Bachelor of Engineering in Information Technology

UX Methods: Honors: Research paper on Smart Fabrics; Student Editor of technical newsletter

- Data Modeling

PROFESSIONAL EXPERIENCE (more at www.aboutpranay.com)

- Interaction Mapping

- Paper Prototyping Brandon Center Digital Archive, University of Michigan - Ann Arbor, MI - UX Intern

- Wire-framing & Mock-ups [June 2012 Present]

- Hi-Fi Prototyping - Working on the design of a video archive interface from ground up.

- Contextual Inquiry - Conducting interviews, contextual inquiries, mocking up interactions and creating graphics.

- Ethnographic Study Tools Used: Balsamiq Mockups, Adobe Illustrator, Adobe Photoshop, Lucid Charts

- Usability Evaluation

Dept. of Comparative Literature, University of Michigan - Ann Arbor, MI - UX Intern

- Personas & Scenarios

[June 2012 Present]

- Heuristic Evaluation

- Conducting usability tests, heuristics analysis and other research on a multiplayer iPad game.

- Comparative Analysis

- Assisting in graphics design work and mocking up design recommendations.

- Card Sorting

Tools Used: Balsamiq Mockups, Adobe Photoshop, Adobe Illustrator

Programming: HathiTrust Digital Library Ann Arbor, MI Web Programmer [Sep 2011 May 2012]

- Perl, PHP, Python, SQL - Worked in tandem with the UX team on HathiTrust website enhancements and modifications

- HTML, CSS, JavaScript, Technologies Used: HTML, CSS, JavaScript, Drupal, PHP, Perl, JIRA SOAP/REST API

jQuery

Accenture Services Pvt. Ltd. Hyderabad, India Analyst Programmer [Jul 2008 Jul 2011]

- JIRA SOAP/REST API

- Team Leader and Senior Developer in a team of 6, supporting a European telecom major.

- UNIX Shell Scripting

- Extensive client interaction, leadership and team management work.

Honors: Accenture Rising Star (FY10), Shining Star (FY11), People Developer (FY09, FY10)

Software/CMS:

- Photoshop, Illustrator,

ACADEMIC PROJECTS (more at www.aboutpranay.com)

InDesign

- Balsamiq Mockups, Research Paper - Public Opinion Aggregation by Annotation and Tagging of Online News

Axure, Lucid Charts Stories. Submitted for iConference 2013. Currently developing the idea and mocking up designs.

- Dreamweaver

Ethnographic Study and AR App Development for Adler Planetarium Chicago, IL [Feb 2012]

- Drupal & Wordpress

Volunteered at Adler to conduct ethnographic study & usability evaluation of The Milky Way

- Google Analytics

exhibit and developed an Augmented Reality (Layar) based solution to enhance interaction.

Relevant Coursework:

Usability and Heuristics Evaluation for SmugMug Ann Arbor, MI [Jan 2012 Apr 2012]

- Interaction Design

Conducted a detailed usability study of SmugMug s online shopping/checkout process.

- Contextual Inquiry

Contextual Inquiry for Non-profit Enterprise at Work (NEW) Ann Arbor, MI [Sep 11 Dec 11]

- User Research Methods

Conducted contextual inquiry and business process improvement workflow modeling for NEW.

- Design of Websites

- Information Architecture

Design Jams and Hackathons [Sep 2011 - Present]

- Human Behavior

Facebook Hackathon Developed a web-app, hi-fi prototype for a Windows Phone 7 events app

- Graphics Design

Microsoft Hacker Jam Windows Phone 7 app + prototype for socially guided way-finding

- Social Computing

INTERESTS AND HOBBIES

- Marketing Design

- Networked Cities - Passionate about music, singing and playing the guitar and ukulele

- Avid traveler and a budding photographer

Contact this candidate