Marketing University
Resume:
Shaoming Zou
Department of Marketing
Robert J. Trulaske, Sr. College of Business
University of Missouri
Columbia, MO 65211
Phone: 573-***-**** Fax: 573-***-****
E-mail: ***@********.*** Homepage: http://business.missouri.edu/zou/
EDUCATION:
Ph.D. 1994, Michigan State University
Major: Marketing Minors: International Business, Psychometrics
M.B.A. 1989, Michigan State University, Major: Marketing
B.S. 1983, Sichuan University, Chengdu, P. R. China, Major: Mathematics
ACADEMIC WORK EXPERIENCE:
2010- Robert J. Trulaske, Sr. Professor of Marketing, Professor of Marketing and
International Business, University of Missouri.
2008-2010 Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor,
University of Missouri.
2003- 2008 Associate Professor of Marketing (with Tenure), University of Missouri.
2006- External Professor of Marketing, Guanghua School of Management, Peking
University, China.
2007- Honorary Professor of Marketing, University of International Business and
Economics (UIBE), Beijing, China.
07/2008 Visiting Professor, City University of Hong Kong, Kowloon, Hong Kong.
06/2004 Visiting Professor, Guanghua School of Management, Peking University,
China.
1997-2003 Assistant Professor of Marketing, University of Missouri - Columbia.
1994-1997 Assistant Professor of Marketing and International Business, Kansas State
University.
1983-1987 Instructor, Sichuan University, Chengdu, P. R. China
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Courses Taught:
Undergraduate: Marketing Management, Global Marketing, Marketing Research,
Principles of Marketing; Advanced Calculus, Linear Algebra,
Statistics.
MBA: Marketing Management, International Marketing, Advanced
International Business, Advanced International Marketing.
EMBA: International Marketing (at UIBE, 2002, 2004, 2006, 2009)
Ph.D.: Applied Multivariate Analysis (at University of Missouri),
Contemporary Research in International Marketing (at UIBE, 2003),
Survey Research Design (at Peking University, 2004),
Issues in Research Design and Analysis (at Peking University, 2007,
2008, 2010).
Using SEM in Marketing Research (at Peking University, 2009).
AWARDS AND HONORS:
Awards:
1. Best Reviewer Award, 2010, Journal of International Business Studies, Academy of
International Business.
2. Richard G. Miller Summer Scholar Award, 2009, 2010, Robert J. Trulaske, Sr.
College of Business, University of Missouri.
3. Faculty Research Development Award, 2006, College of Business, University of
Missouri - Columbia.
4. Most Downloaded Articles-Top 200 Award, 2005, Emerald Literati Network, UK, for
the publication Selecting International Mode of Entry and Expansion, Marketing
Intelligence & Planning, 19 (3), 2001.
5. The 2003 (Inaugural) Excellence in Global Marketing Research Award, American
Marketing Association Global Marketing SIG, for the article AMarketing Strategy-
Performance Relationship: An Investigation of the Empirical Link in Export Market
Ventures@ (in Journal of Marketing, 58-1, 1994) that is considered to have most
significantly influenced the direction of global marketing research in the past 10 years.
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6. The Best Paper in Global Marketing Track Award, 2002, American Marketing
Association, AMA Winter Educators= Conference, Austin, Texas, February 2002.
7. The IMR Most Outstanding Article Award, 1999, MCB University Press, London,
UK, for having made the most significant contribution to international marketing
literature by publishing the article AThe Determinants of Export Performance: A Review
of the Empirical Literature between 1987 and 1997@ in International Marketing Review,
15 (5), 333-356.
8. The JIM Hans B. Thorelli Best Paper Award, 1998, American Marketing Association,
for having made the most significant contribution to international marketing theory and
thought by publishing the article AThe EXPERF Scale: A Cross-National Generalized
Export Performance Measure@ in Journal of International Marketing, 6 (3), 37-58.
9. The Research Award, 1996, for Outstanding Contributions in Research, College of
Business Administration, Kansas State University.
10. The Most Outstanding Student of the Year, Sichuan University, PRC,
1980-82.
11. The Most Outstanding College Student of the Year, Sichuan Province, PRC, 1982.
Honors:
Keynote Speaker, 6th Marketing Scholar Forum, sponsored by University of Hong
1.
Kong, Peking University, and Fudan University, Beijing, June 2008.
Faculty Fellow, 43rd American Marketing Association/Sheth Foundation Doctoral
2.
Consortium, Columbia, MO, June 2008.
Keynote Speaker, 4th Marketing Scholar Forum, sponsored by University of Hong
3.
Kong, Peking University, and Fudan University, Hong Kong, June 2006.
4. College of Business Nominee for 2006 Chancellor s Award for Outstanding
Research and Creativity, University of Missouri - Columbia, 2006.
5. Faculty Fellow, the 2005 Academy of International Business (AIB) Doctoral
Consortium, Quebec City, Canada, selected by the AIB, 2005.
6. Faculty Presenter, 2004 Academy of International Business (AIB) Workshop on
Internationalization of Doctoral Business Education, East Lansing, MI.
Presenter, 2004, the 2nd Annual JIBS Invitational Conference on the Frontiers of
7.
International Business, East Lansing, MI, 2004.
8. Beta Gamma Sigma, 1994, Business Administration National Honorary.
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9. Faculty Mentor, Honors Convocation, University of Missouri - Columbia, 2001, 2002,
2003, 2004.
10. Presenter at 22nd Annual Albert Haring Symposium, 1992, Indiana
University.
RESEARCH AND PUBLICATIONS:
Book:
Shaoming Zou, Daekwan Kim, and S. Tamer Cavusgil (2009), Export Marketing Strategy:
Tactics and Skills That Work, Business Experts Press LLC, New York, NY.
Journal Articles:
1. Lloyd M. Rinehart and Shaoming Zou (1992), Modeling Customer Behavior in
Negotiations for Motor Carrier Contracts, Transportation Journal, 31 (3), 39-45.
2. S. Tamer Cavusgil, Shaoming Zou, and G. M. Naidu (1993), Product and Promotion
Adaptation in Export Ventures: An Empirical Investigation, Journal of International
Business Studies, 24 (3), 479-506.
3. S. Tamer Cavusgil and Shaoming Zou (1994), Marketing Strategy-Performance
Relationship: An Investigation of the Empirical Link in Export Market Ventures, Journal
of Marketing, 58 (1), 1-21.
* (Winner of the 2003 (inaugural) Excellence in Global Marketing Research Award by AMA Global
Marketing SIG for having most significantly influenced the direction of global marketing research in past
10 years.)
4. Shaoming Zou and S. Tamer Cavusgil (1996), Global Strategy: A Review and An
Integrated Conceptual Framework, European Journal of Marketing, 30 (1), 52-69.
* (A translated version was published in the Turkish language journal Marketing World in 1998, 12
(69), 4-13.)
5. Charles R. Taylor, Shaoming Zou, and Aysegul Ozsomer (1996), Advertising and Its
Effect on Industrial Concentration: A Contingency Perspective, Journal of Current Issues
and Research in Advertising, 18 (1), 35-44.
6. Shaoming Zou and Lloyd M. Rinehart (1996), Service Contract Negotiations in
Marketing Channels: Assessing Motor Carriers Perceptions, Journal of Marketing
Channels, 5 (2), 45-61.
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7. Shaoming Zou and Jay Laughlin (1996), Dimensions of Global Strategy and Their
Utilization by European and Japanese MNCs: An Exploratory Study, Advances in
International Marketing, Vol. 7, 199-210.
8. Shaoming Zou, David M. Andrus, and D. Wayne Norvell (1997), Standardization of
Marketing Program and Process: A Developing Country Perspective, International
Marketing Review, 14 (2), 107-123.
9. Shaoming Zou, Charles R. Taylor, and Gregory E. Osland (1998), The EXPERF Scale: A
Cross-National Generalized Export Performance Measure, Journal of International
Marketing, 6 (3) (Fall), 37-58.
* (Winner of the 1998 Hans B. Thorelli Best Paper Award, by AMA, for having made the most significant
contribution to international marketing theory and thought.)
10. Shaoming Zou and Simona Stan (1998), The Determinants of Export Performance: A
Review of the Empirical Literature between 1987 and 1997, International Marketing
Review, 15 (5), 333-356.
* (Winner of the The IMR Most Outstanding Article Award, 1999, by MCB University Press, for having
made the most significant contribution to international marketing literature.)
11. Charles R. Taylor, Shaoming Zou, and Gregory E. Osland (1998), International Market
Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the
Transaction Cost Analysis Framework, Thunderbird International Business Review,
(formerly International Executive), 40 (4), 389-412.
12. Shaoming Zou and Matthew B. Myers (1999), The R&D, Manufacturing, and Marketing
Competencies and Firm s Global Competitive Position: An Empirical Study, Journal of
Global Marketing, 12 (3), 5-21.
13. Shaoming Zou and Aysegul Ozsomer (1999), Global Product R&D and the Firm s
Global Strategic Position, Journal of International Marketing, 7 (1), 57-76.
14. Charles R. Taylor, Shaoming Zou, and Gregory E. Osland (2000), Foreign Market Entry
Strategies of Japanese MNCs, International Marketing Review, 17 (2), 146-163.
15. Gregory E. Osland, Charles R. Taylor, and Shaoming Zou (2001), Selecting International
Modes of Entry and Expansion, Marketing Intelligence & Planning, 19 (3), 153-161.
* (Winner of the Most Downloaded Articles - Top 200 Award, 2005, for being one of the top 200 most
downloaded articles, from the Emerald Literati Network.)
16. Hongxin (John) Zhao and Shaoming Zou (2002), The Impact of Industry Concentration
and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese
Manufacturing Firms, Journal of International Marketing, 10 (1), 52-71.
17. Shaoming Zou and S. Tamer Cavusgil (2002), The GMS: A Broad Conceptualization of
Global Marketing Strategy and Its Effect on Firm Performance, Journal of Marketing, 66
(4), 40-56.
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18. Shaoming Zou, Charles R. Taylor, and Er (Eric) Fang (2003), MNC Control over Foreign
Market Ventures: Do Host Governments Still Play a Major Role? Advances in
International Marketing, Vol. 14, 35-47.
19. Neil A. Morgan, Shaoming Zou, Douglas W. Vorhies, Constantine S. Katsikeas (2003),
Experiential and Informational Knowledge, Architectural Marketing Capabilities and the
Adaptive Performance of Export Ventures: A Cross-National Study, Decision Sciences,
34 (2), 287-321.
20. Shaoming Zou, Er Fang, and Shuming Zhao (2003), The Effect of Export Marketing
Capabilities on Export Performance: An Investigation of Chinese Exporters, Journal of
International Marketing, 11 (4), 32-55.
21. Linda Shi, Shaoming Zou, and S. Tamer Cavusgil (2004), A Conceptual Framework of
Global Account Management Capabilities and Firm s Performance, International
Business Review, 13, 539-553.
22. Shaoming Zou (2005), Contributions to International Advertising Research: An
Assessment of the Literature between 1990 and 2002, Journal of Advertising, 34 (1), 99-
110.
23. Er Fang, Kenneth R. Evans, and Shaoming Zou (2005), The Moderating Effect of Goal-
Setting Characteristics on Sales Control Systems - Job Performance Relationship: A Cross-
Cultural Analysis, Journal of Business Research, 58, 1214-1222.
Linda Shi, Shaoming Zou, J. Chris White, Regina C. McNally, S. Tamer Cavusgil (2005),
24.
Global Account Management Capability: Insights from Leading Suppliers, Journal of
International Marketing, 13 (2), 93-113.
25. Shintaro Okazaki, Charles R. Taylor, Shaoming Zou (2006), Advertising
Standardization s Positive Impact on the Bottom Line: A Model of When and How
Standardization Improves Financial and Strategic Performance, Journal of Advertising, 35
(3), 17-33.
26. Gary D. Gregory, Munib Karavdic, and Shaoming Zou (2007), The Effect of E-
Commerce Drivers on Export Marketing Strategy, Journal of International Marketing, 15
(2), 30-57.
27. Kenneth R. Evans, Timothy Landry, Po-Chien Li, and Shaoming Zou (2007, alphabetic
authorship), Mediating Influence of Psychological Climate on the Effects of Sales
Controls on Salesperson Job-Related Outcomes, Journal of the Academy of Marketing
Science, 35 (3), 445-459.
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28. C. Fred Miao, Kenneth R. Evans, Shaoming Zou (2007), The Role of Salesperson
Motivation in Sales Control Systems: Intrinsic and Extrinsic Motivation Revisited,
Journal of Business Research, 60, 417-425.
29. Beibei Dong, Kenneth R. Evans, and Shaoming Zou (2008), The Effects of Customer
Participation in Co-Created Service Recovery, Journal of the Academy of Marketing
Science, 36 (1), 123-137.
30. Beibei Dong, Shaoming Zou, and Charles R. Taylor (2008), MNCs Control of Their
Operations in the Foreign Markets: An Integrative Theoretical Model, Journal of
International Marketing, 16 (1), 98-119.
31. Eric (Er) Fang and Shaoming Zou (2009), Antecedents and Consequences of Marketing
Dynamic Capabilities in International Joint Ventures, Journal of International Business
Studies, 40 (5), 742-761.
32. Linda Shi, Chris White, Shaoming Zou, and S. Tamer Cavusgil (2010), Global Account
Management Strategies: Drivers and Outcomes, Journal of International Business Studies,
41 (3), 620-638.
33. Eric (Er) Fang and Shaoming Zou (2010), The Effects of Absorptive and Joint Learning
on the Instability of International Joint Ventures in Emerging Economies, Journal of
International Business Studies, 41 (5), 906-924.
34. Shaoming Zou and Yong Z. Volz (2010), An Integrated Theory of Global Advertising:
An Application of the GMS Theory, International Journal of Advertising, 29 (1), 57-84.
Refereed Conference Proceedings:
1. Shaoming Zou and S. Tamer Cavusgil (1990), Handicraft Exports From Southeast Asia:
Issues and Perspectives, Proceedings of the Research Conference on Southeast Asian
Business, University of Michigan, Ann Arbor, MI., (May).
2. Shaoming Zou and Charles R. Taylor (1992), Advertising and Its Effect on Industrial
Concentration: The Case of the Soft Drink Industry, Proceedings of the Annual
Conference of the American Academy of Advertising, San Antonio, (March), 42-3.
3. Shaoming Zou (1992), Product Characteristics, Product Adaptation, and Sales Growth:
Cases in Export Market Ventures, 22nd Annual Albert Haring Symposium Proceedings,
Indiana University, Bloomington, IN., (March), 51-69.
4. Shaoming Zou (1993), Political Risk Assessment: A Review and A New Approach,
Proceedings of the Academy of Marketing Science Annual Conference, Miami, (May), 245-
8.
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5. Shaoming Zou, David M. Andrus, and D. Wayne Norvell (1995), Standardization of
International Marketing: A Developing Country Perspective, Proceedings of the 1995
American Marketing Association Summer Educators Conference, Washington, DC.
(August).
6. Shaoming Zou and Jay Laughlin (1995), Global Strategy of European and Japanese
MNCs: An Exploratory Study, Proceedings of the 1995 American Marketing Association
and Korean Marketing Association Joint Conference, Seoul, Korea, (May).
7. Charles R. Taylor, Shaoming Zou, and Gregory E. Osland (1996), International Market
Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the
Transaction Cost Analysis Framework, Proceedings of the 1996 American Marketing
Association Summer Educators Conference, San Diego, CA. (August).
8. Cheryl Gurr, Angela West, and Shaoming Zou (1996), The Social Responsibility for
Today's Multinational Corporations: The Issue of Child Labor, Proceedings of the 1996
Association for Global Business Annual Conference, Dallas, TX. (November).
9. Shaoming Zou and Jeffrey B. Schmidt (1997), Market Orientation and Performance: An
Investigation in Global Market Context, Proceedings of the 1997 American Marketing
Association Summer Educators Conference, Chicago, IL. (August).
10. Shaoming Zou and Matthew B. Myers (1997), The R&D, Manufacturing, and Marketing
Competencies and Firm=s Global Competitive Position: An Empirical Study,
Proceedings of the 1997 Academy of Marketing Science Annual Conference, Miami, FL.
(May).
11. Er Fang, Shaoming Zou, and Shuming Zhao (2002), The Effect of Export Marketing
Capabilities on Export Performance: An Investigation of Chinese Exporters, Proceedings
of the American Marketing Association Winter Educators Conference, Austin, Texas,
(February).
* (Winner of The Best Paper Award, Global Marketing / Society Track, American Marketing Association
2002 Winter Educators Conference, Austin, Texas, February).
12. Jason Garrett, Shaoming Zou, and Charles R. Taylor (2003), International Advertising: A
Review of the Empirical Research from 1990 to 2002, Proceedings of the American
Marketing Association Summer Educators Conference, Chicago, IL.
13. Beibei Dong, Kenneth R. Evans, and Shaoming Zou (2006), Customer Participation in
Service Recovery, Proceedings of the American Marketing Association Winter Educators
Conference, St. Pete, FL.
14. Eric Fang and Shaoming Zou (2006), Marketing Dynamic Capabilities: Antecedents and
Consequences: A Dyadic Investigation in International Joint Ventures, 2006 Academy of
International Business Annual Meeting Proceedings, Beijing, China.
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15. Linda Shi, S. Tamer Cavusgil, and Shaoming Zou (2006), Global Account Management
Capabilities and Firm=s Performance: An Empirical Investigation, 2006 Academy of
International Business Annual Meeting Proceedings, Beijing, China.
Other Refereed Publications:
1. Shaoming Zou, Charles R. Taylor, S. Tamer Cavusgil (2003), The Political Economy
Explanation of International Market Entry Mode Choice: An Exploratory Study,
Handbook of Research in International Marketing, Subhash Jain, ed., Northampton,
Massachusetts: Edward Elgar Publishing Limited.
2. Shaoming Zou (1992), Review of Direct Investment and Joint Ventures in China: A
Handbook for Corporate Negotiators. by Shapiro et al. International Marketing Review, 9
(1), 67-8.
Manuscripts under Review:
1. Antecedents and Consequences of Global Account Management Capabilities: An Empirical
Study, (with Linda Shi, Chris White, and S. Tamer Cavusgil), submitted for 1st review at
Journal of Marketing.
Research in Progress:
1. Transaction Cost Analysis and Bargaining Power Theories of International Market Entry
Mode Choice, at manuscript development stage, Target: Journal of International Business
Studies.
2. Antecedents of Customer Participation in Service Recovery: An Empirical Study, (with
Beibei Dong and Kenneth R. Evans), manuscript is being developed. Target: Journal of the
Academy of Marketing Science.
3. The Effect of Customer Participation on Service Quality and Customer Satisfaction: A Fit
Perspective, (with Beibei Dong and Kenneth R. Evans), at Manuscript development stage,
Target: Journal of Marketing.
4. Internationalization of Firms from Emerging Economies, at data collection stage, Target:
Journal of International Business Studies.
RESEARCH FUNDING AND GRANTS:
1. Doctoral Dissertation Research Grant ($8,000), Center for International Business
Education and Research, Michigan State University (MSU-CIBER), Fall 1993-Spring 1994.
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2. Research Grant ($15,000) for International Market Entry Research, Holcomb Research
Institute, Butler University, Indianapolis, IN, 1995-1996.
3. Research Grant ($3,000) for Market Entry Mode Study, Kansas State University, 1995.
4. Research Grant ($5,000) for International Marketing Strategy Research, College of
Business Administration, Kansas State University, 1995.
5. Research Grant ($1,000) for Global Marketing Strategy Research, College of Business
Administration, Kansas State University, 1996.
6. Research Grant ($5,000) for International Cooperative Strategy Research, College of
Business Administration, Kansas State University, 1996.
7. Global Scholars Award ($6,000), University of Missouri - Columbia, 1999.
8. Research Grant ($2,000) for China data collection for research on competitive advantages
in export marketing, University of Missouri - Columbia, College of Business and Public
Administration, May 1999.
9. Research Grant ($5,000) for research on competitive advantages in export marketing,
Cardiff Business School, U.K., 1999.
10. Global Scholars Program Individual Grant ($2,000), University of Missouri - Columbia,
2000.
11. Research Grant ($2,000) for research on competitive advantages in export marketing,
Ergastirio Elefteron Spoudon (LBA) Inc., Vouliagmeni, Greece, 2000.
12. Summer Research Fellowship ($10,000), University of Missouri - Columbia, College of
Business, 2000 - 2008.
13. Research Grant ($5,000) for global account management research, the Teradata Center for
CRM at Duke University, 2004, Co-Investigators: Linda Shi and S. Tamer Cavusgil.
PROFESSIONAL ACTIVITIES:
Membership: American Marketing Association (1990--present)
Academy of Marketing Science (1991--present)
Academy of International Business (1993-present)
Series Editor: Advances in International Marketing, 2008 -
Consulting Editor: Journal of International Business Studies, 2009 -
Departmental Editor: Journal of International Business Studies, Marketing Department,
2005-2007.
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Guest Co-Editor: International Management Review, Special Issue on International and
Global Marketing, 2007, Volume 3, No. 3.
Editorial Review Board: Journal of International Business Studies, July 2002 - Present
Journal of the Academy of Marketing Science, June 2000 - Present
Journal of International Marketing, May 1996 - Present
Journal of Public Policy and Marketing, June 2006-Present
Journal of International Management, May 2004 - Present
Multinational Business Review, January 2005 - Present
Journal of Marketing Science, May 2006 January 2008
Advances in International Marketing, May 1996 - 2008
Ad Hoc Reviewer: Journal of Marketing, Sept. 1994 - Present.
Journal of International Business Studies, Feb. 1995 - July 2002.
Decision Sciences, 2002 - 2005.
Management Science, 2003 - 2004.
International Marketing Review, Feb. 1998 Present.
Journal of International Marketing, Sept. 1994 - May 1996.
Journal of International Management, 1999 - May 2004.
Psychology and Marketing, June 1998 - Dec. 1999.
Journal of Business Research, May 2004 - Present.
Journal of World Business, April 2005 Present.
Journal of Product Innovation and Management, March 2009
International Journal of Advertising, July 2009 -
Other Editorial Experience: Editorial Assistant
Journal of International Marketing, 1992-1994.
Conference Chair:
1. Co-Chair, Inaugural Conference on International Marketing, University of International
Business and Economics, Beijing, December 2007.
2. Co-Chair, the 2009 Consortium for International Marketing Research (CIMaR) - UIBE
Business School Joint Conference, Beijing, October 2009.
Track Chair:
1. Member of the Organizing Committee, the 1995 AMA/KMA Joint Conference, Seoul,
South Korea.
2. Track Co-Chair, Global Marketing/Cross-Cultural Issues Track, 1998 the Academy of
Marketing Science Annual Conference, Norfolk, VA.
3. Member of the Program Committee, 2000 Academy of International Business Annual
Conference, Phoenix, AZ.
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4. Track Chair, Global Marketing Track, 2002 the Academy of Marketing Science Annual
Conference, Sanibel Island, Florida.
5. Member of Organizing Committee, The 2004 International Conference on Management
and Global Strategy of the 21st Century, Macao, China.
6. Track Co-Chair, Global Marketing Track, the 2005 American Marketing Association
Summer Educators Conference, San Francisco, CA.
7. Track Co-Chair, Global/Cross-Cultural Marketing Track, the 2010 American Marketing
Association Summer Educators Conference, Boston, MA.
Session Chair:
1. Session Chair, Issues in Exporting, 1996 American Marketing Association Summer
Educators' Conference, San Diego, CA, August, 1996.
2. Session Chair, Motivations for Entering Foreign Markets: Do Firms from Different
Culture See Them Differently? 1998 the Academy of Marketing Science Annual
Conference, Norfolk, VA., May, 1998.
3. Session Chair, Issues in Global Marketing, 2000 American Marketing Association
Summer Educators' Conference, Chicago, IL, August, 2000.
4. Session Chair, Inward FDI, Outward FDI, and Reform of the State-Owned Enterprises in
the People s Republic of China, 2000 the Academy of International Business Annual
Conference, Phoenix, AZ.
5. Session Chair, International Marketing and International Trade, the 5th International
Conference on Global Business and Economic Development: Managing Global Business in
the Internet Age, Beijing, China, June 2000.
6. Session Chair, Measurement Issues and Methodological Approaches in Global
Marketing, 2003 American Marketing Association Summer Educators' Conference,
Chicago, IL. August 2003.
7. Session Chair, Sales Force Control Systems Impact on Performance and Productivity,@
MSI-JPSSM Joint Conference on AEnhancing Sales Force Productivity, University of
Missouri - Columbia, April 2006.
8. Session Chair, International Marketing Strategy, 2006 Consortium for International
Marketing Research (CIMaR) Annual Meeting, Istanbul, Turkey, May 2006.
Review Activities for Conferences:
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1. Reviewer for the AMA Marketing Educators Conferences, 1992, 1996, 1999-2003, 2006.
2. Reviewer for the AMS Annual Conferences, 1994, 1995, 1998-2002.
3. Reviewer for the AIB Annual Conference, 1999, 2000, 2006.
4. Reviewer for the SAMS Annual Conference, 1999, 2000.
External Reviewer:
1. External Evaluator of Tenure & Promotion
- Saint Louis University, 2005
- York University, 2006
- City University of Hong Kong, 2006
- University of Dayton, 2008
- Peking University, 2009
- Peking University, 2010
- Michigan State University, 2010
2. External Reviewer of Research Grant Proposal
- City University of Hong Kong, 2004, 2009, 2010
- University of International Business and Economics, 2005
DOCTORAL DISSERTATION COMMITTEES
University of Missouri - Columbia:
Beibei Dong Ph.D. / Marketing Co-Chair at Lehigh University
Lynn Murray Ph.D. / Marketing Member at Pittsburg State University
Chenjie Fred Miao Ph.D. / Marketing Member at Clarkson University
Po-Chien Li, Ph.D. / Marketing Member at Yuanzhi University, Taiwan
Todd Arnold, Ph.D. / Marketing Member at Washington State University
Simona Stan Ph.D. / Marketing Member at University of Montana
Tim Laundry Ph.D. / Marketing Member at University of Alabama
Er Fang Ph.D. / Marketing Member at University of Illinois
Kuan-Yao Chiu Ph.D. / Education Member Finished 2002
Liuying Shen Ph.D. / Textile & Apparel Management, Finished 2003
Xiao Tong Ph.D. / Textile & Apparel Management at University of Alabama
Michigan State University
Hui (Linda) Shi Ph.D./ Marketing Co-Chair at University of Victoria
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Kansas State University
Li-Chun Huang Ph.D. / Horticulture Member at DaYeh University, Taiwan
University of New South Wales, Australia
Munib Karavdic Ph.D./ Marketing Co-Chair at University of New South Wales
Peking University, China
Jian Wu Ph.D./ Marketing Member graduated in 2008
Jing Song Ph.D./ Marketing Member in progress
Doctoral Candidate 1st Year Paper Reader
Sang Kim 1998 Er Fang 2000 Emilian Siman 2002
Jason Garrett 2003 Beibei (Bacy) Dong 2005 Chris Hinsch 2008
Xiaodan (Dani) Dong 2009
OTHER INTERNAL SERVICES
Masters Committees, University of Missouri
Angela Bradley MA / Strategic Communication Committee member, Finished 2001
Haokun Zuo MA/ Journalism Committee member, Finished 2005
Dong Wang MA/ Journalism Committee member, Finished 2005
Yi Jin MA/Journalism Committee member, Finished 2008
Huan Ruan MA/Journalism Committee member, Finished 2009
Minji Jung MA/Journalism Committee member, in progress
Committees Served
1. Member of the Dean Search Committee for College of Business Administration, Kansas
State University (1995-1996).
2. Chair, Faculty Search Committee, Department of Marketing and International Business,
Kansas State University, Fall 1996.
3. Member of International Trade Studies Committee, Kansas State University (1996 - 1997).
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4. Member, EU Center Working Group for developing university-wide proposal to set up a
European Union Center at University of Missouri, which was successfully funded by the
EU. Winter 1998.
5. Member, Advisory Board, The Chinese Training Program, College of Engineering,
University of Missouri - Columbia, Summer 1999.
6. Member, Internationalization Committee, Trulaske College of Business, University of
Missouri - Columbia, Fall 1997 - Present.
7. Member, Staff Outstanding Service Award Committee, Trulaske College of Business,
University of Missouri, 2006.
8. Member, Undergraduate Committee, Department of Marketing, University of Missouri -
Columbia, 1998, 1999, 2003-2007, 2008-2009.
9. Member, MBA Committee, Department of Marketing, University of Missouri - Columbia,
1997-1999, 2002-2005.
10. Member, Ph.D. Program Committee, Department of Marketing, University of Missouri -
Columbia, 2000 2003, 2006-2008.
11. Chair, Teaching Portfolio Review Committee, Department of Marketing, University of
Missouri, 2008-2009. Member, 2001 - 2008.
12. Member, Department Evaluation Committee, Department of Marketing, University of
Missouri - Columbia, Fall 2000 - present.
13. Member, Faculty Search Committee, Department of Marketing, University of Missouri -
Columbia, 2000, 2004, 2005.
14. Member, Funding Proposal Review Committee, Department of Marketing, University of
Missouri - Columbia, 2002-2007.
15. Member, External Speakers Selection Committee, Department of Marketing, University of
Missouri - Columbia, 2006-2007.
Other Internal Service Roles
1. Faculty Advisor, Friendship Association of Chinese Students and Scholars (FACSS),
University of Missouri - Columbia, 2002-2004.
(The FACSS won the ABest Student Organization Award@ from University of Missouri - Columbia in
2004).
2. Faculty Advisor, Chinese Business Student Association, University of Missouri -
Columbia, 2002-2009.
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3. Program Coordinator, University of Missouri - Columbia and Sichuan University
Collaborative MBA Program in Chengdu, Sichuan, China, 2002-2005.
4. Presenter Dining Etiquette in China at International Career Workshop, MU International
Career Services, April, 2007.
5. Presenter of Global Sourcing: A Part of Firm s Global Marketing Strategy, to faculty and
students of the University of Missouri - Columbia during the Asian Awareness Week,
April 2004, organized by MU s Cultural Association of India.
6. Advised about 30 undergraduate students and five MBA students each semester.
COMMUNITY SERVICES:
1. President, Mid-Missouri Chinese Association (MMCA), 2005-2006.
2. Vice President, Mid-Missouri Chinese Association (MMCA), 2004-2005.
3. Panel member, ASpeak to Your Mind@ at Hickman High School, Columbia, Missouri, on
issues involving WTO and globalization, April 2000.
4. Presenter of China s Economic Environment at the Turn of the Century, to faculty and
students of the University of Missouri - Columbia during the Chinese Culture Week,
January 2001.
5. United Way s Day of Caring, 1998, 1999, 2001.
6. Presenter of AChina: An Emerging Economic Power@ at Columbia Chamber of Commerce,
Agribusiness Subcommittee s Food for Thoughts breakfast meeting. August 2004.
7. Presenter of An Overview of China and Its Effect of World Economy, to Golden
Kawanis Columbia Chapter, March 2005.
RESEARCH PRESENTATIONS:
1. Global Strategy: An Integrated Model, University of South Carolina, December 1993.
2. Global Marketing Strategy: A Proposed conceptualization and Theory, Wayne State
University, February 1994.
3. The Role of Professional Interpreter and Translator in International Business
Negotiations, at 1996 KSU-MICATA Symposium, Manhattan, KS, 1996.
4. Export Performance Research, the Status and A Research Agenda CIMaR Meeting, San
Diego, CA, August, 1996.
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5. Contemporary Research in Business: The Role of Quantitative Methods, Department of
Mathematics, Sichuan University, Chengdu, Sichuan, P. R. China, June 1996.
6. Marketing in the Era of Globalization: The Coming of the Head-to-Head Competition,
XuanDe Executive Management School, Chengdu, Sichuan, P. R. China, June 1996.
7. MBA Education in the U.S.: Past, Present, and Future, College of Economics and
Management, Sichuan University, Chengdu, Sichuan, P. R. China, June 1996.
8. An Empirical Study of The International Market Entry Mode Choices of the U.S. and
Japanese MNCs, College of Business Administration, Kansas State University, October
1996.
9. Choice of International Market Entry Modes: A Cross-Cultural Study, Ivey School of
Business, The University of Western Ontario, London, Ontario, Canada, October 1996.
10. Theory Development in Export Performance Research: Past, Present, and Future, a
special session on export research, presented as part of a global expert panel of export
marketing, AMA Winter Marketing Educators= Conference, Austin, TX. February 1998.
11. A Cross-Cultural Comparison of Motivations for Selecting a Specific Mode for Entering
Foreign Markets, presented as part of a special session on Motivations for Entering
Foreign Markets: Do Firms from Different Cultures See Them Differently?, 1998 Annual
Conference of the Academy of Marketing Science, Norfolk, VA. May 1998.
12. Issues in Global Strategy Research, presented to the doctoral seminar in international
business, Michigan State University, March 1999.
13. The Effect of Organization Culture on Firm s Global Marketing Strategy and
Performance: Some Research Propositions, presented with S. Tamer Cavusgil at the AMA
Winter Marketing Educators Conference, St. Pete Beach, FL. February 1999.
14. Global Marketing Strategy, Mode of Foreign Operation, and Firm s Performance,
presented, with S. Tamer Cavusgil and Charles R. Taylor, at the AMA Winter Marketing
Educators Conference, San Antonio, TX. February 2000.
15. WTO and China s Economic Development: Opportunities and Challenges, presented to
the faculty and graduate students of Sichuan University, P. R. China, June 2000.
16. An Examination of Chinese Firms Export Behaviors, presented, with John Zhao and
Shuming Zhao, at the 2000 Academy of International Business Annual Conference,
Phoenix, AZ.
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17. Political Economy Explanation of Foreign Market Entry Mode Choice: An Exploratory
Study, presented with S. Tamer Cavusgil at the State of the Art Research in International
Marketing Conference, University of Connecticut, October 2001.
18. The Effect of Export Marketing Capabilities on Export Performance: An Investigation of
Chinese Exporters, presented, with Er Fang and Shuming Zhao, at American Marketing
Association Winter Educators Conference, Austin, Texas, February 2002.
19. Contemporary Global Marketing Strategy Research, presented to the faculty and doctoral
students in marketing and international business, Michigan State University, September
2002.
20. International Advertising: A Review of the Empirical Research from 1990 to 2002,
Presented at the 2003 American Marketing Association Summer Educators Conference,
Chicago, IL. August 2003.
21. The Determinants of Distinctive Competencies and Performance of International Joint
Ventures, presented to the international business faculty and doctoral students at
University of South Carolina, Columbia, SC, April 2004.
22. Issues in Cross-Cultural Research Designs, presented at the Internationalization of
Doctoral Business Education Workshop, Organized by the Academy of International
Business (AIB) at Michigan State University, East Lansing, MI, July 2004.
23. Achieving Cross-National Measurement Equivalence, presented at the 2nd Annual JIBS
Invitational Conference on the Frontiers of International Business, Organized by the
Academy of International Business (AIB) and JIBS, James Henry Executive Development
Center, East Lansing, MI, September 2004.
24. A Dyadic Approach to Investigating the Performance of International Joint Ventures,
presented in the doctoral seminar on International Business Theory, Michigan State
University, September 2004.
25. Marketing Dynamic Capabilities of IJVs: Antecedents and Consequences, presented at
the 2006 Academy of International Business Annual Meeting, Beijing, China, June 2006.
26. Antecedents of Global Account Management Performance: An Empirical Investigation,
presented at the 2006 Academy of International Business Annual Meeting, Beijing, China,
June 2006.
27. An Expanded Inter-Partner Learning Theory of IJV Instability, presented at the 4th
Marketing Scholar Forum, Hong Kong, June 2006.
28. From Industrial Organization to the Resource-Based View and Dynamic Capabilities: The
Evolution of Theoretical Frameworks in Global Marketing Strategy Research, presented
at the 6th Marketing Scholar Forum, Beijing, June 2008.
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29. Global Account Management Strategies: Antecedents and Consequences, presented to
the faculty and doctoral students at City University of Hong Kong, July 2008.
30. Global Marketing Strategy for Success, presented to Lenovo Marketing Professional
Development Workshop, Beijing, July 2009.
CONSULTING EXPERIENCE:
1. Lenovo, Marketing Professional Development workshop on Global Marketing Strategy,
2009.
2. Senior Advisor, Beijing Readers Club, Beijing, China, Summer 2000 - present.
3. General Industries, Inc. Chengdu, China, on exporting and FDI., Summer 1996.
4. Ford Motor Company, Dearborn MI, on international marketing research, 1995.
5. Dow Chemical, Midland, MI, on market analysis in Asia, 1996.
MISCELLANEOUS:
1. Participated in 1999 MU s Global Scholars - Brazil Program, traveled to Brazil in summer
1999, attended several workshops before and after the Brazil tour.
2. Participated in the web training sessions. Developed and maintained a web homepage since
summer 1999.
3. Participated in the MU s 2nd Provost s Faculty Development Retreat focused on
enhancement of teaching, January 8-9, 1998.
4. Assisted the reaccreditation review of School of Health Professionals at MU in fall 2007.
REFERENCES:
S. Tamer Cavusgil
Fuller E. Callaway Professorial Chair
Director, Institute of International Business
J. Mack Robinson College of Business
Georgia State University
Atlanta, GA 30302
Phone: 404-***-****
Email: **********@***.***
Charles R. Taylor
John A. Murphy Professor of Marketing
Villanova University
Villanova School of Business
800 E. Lancaster Ave.
19
Villanova, PA 19085-1678
Phone: 610-***-****
Fax: 610-***-****
Email: *******.******@*********.***
Daniel C. Bello
Marketing Roundtable Professor, Department of Marketing
Department Editor, Journal of International Business Studies
J. Mack Robinson College of Business
Georgia State University
Atlanta, GA 30302
Phone: 404-***-****
E-Mail: ******@***.***
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