Chris MacEachern
************@*****.***
An award-winning business leader with over 18 years of experience in markets across North America, Chris is
widely recognized for utilizing his strategic vision and communication skills to deliver compelling bottom line growth.
He connects, he influences, and he leads.
With both the forethought and level of perception required to be a strong relationship-builder, Chris combines a
calm, yet assertive manner (with a well-timed sense of humour) to promote collaboration.
NOTABLE EXPERTISE
Account Management and Advertising
Branding, Board Presentations, Broadcast Media, Business Development, Business Strategy
Client Relationships, Communications, Community Relations
Facilitation, Government Affairs, Instructor, Leader, Marketing, Mentorship
Program Development, Project Management, Public Relations, Public Speaking
Strategist - Planning and Partnerships
Team Builder
PROFESSIONAL PROFILE
Director, Strategic Business: Tetra Tech (Toronto, Ontario)
The Canadian entity of a global company focused on consulting, engineering, program management, construction
management, and technical services. With more than 13,000 employees worldwide (over 3,800 in Canada), and
over USD$2.6 billion in gross revenues, Tetra Tech is one of the fastest growing companies in Canada.
(August 2010 to August 2012)
Responsible for delivering the five-year Strategic Plan, including Branding,
Marketing, and Communications Led the development of a five-year Strategic Plan;
created the first-ever Branding, Marketing, and Communications Execution (BMCE) Plan;
negotiated, managed, and delivered strategic advertising programs for key industry publications;
negotiated, managed, and delivered strategic relationships with key conference programs.
Responsible for developing a Key Account Management Program - Led the
development of a key account management program, creating strong relationships and
partnerships with strategic clients across Canada.
Responsible for major opportunities pursuit tracking/capture Tracked and
captured key strategic clients in diverse markets across Canada; successfully captured six
infrastructure and environmental program opportunities with total project values exceeding
CAD$12M in FY2011.
Responsible for business development performance monitoring Delivered project
performance monitoring through the review and analysis of over 4,000 project opportunities;
helped to deliver a 7% improvement in profit from FY2010 to FY2011.
Responsible for community and government affairs - Established strong governmental
relations with the Federation of Canadian Municipalities (FCM), providing direct access to
municipal and federal leadership (for infrastructure, industrial, and environmental project
opportunities); created community practice/sponsorship events in British Columbia, Alberta,
Saskatchewan, Manitoba, Ontario, and Nova Scotia.
Area Manager/Business Development Lead: CH2M HILL CANADA (Toronto, Ontario)
The Canadian entity of a global company focused on full-service engineering, consulting, construction, and
operations. With over 23,000 employees in regional offices worldwide, and over USD$6.3 billion in gross revenues,
the company s growth and market share have steadily increased over the past five years.
(November 2004 to August 2010)
Area Manager - Toronto (April 2009 to August 2010) Externally-focused responsibilities in
the areas of business development, political/community outreach and relationship-building,
branding/market image, speeches, and cross-business group collaboration; in the same role,
internally-focused responsibilities included communicating Regional and Enterprise messages to
300+ staff, leading Enterprise safety, and enhancing employee engagement and morale; according
to internal surveys, staff engagement and attendance levels rose by over 200% and client event
attendance and business development numbers increased by over 65% - attributed to his
speaking engagements and presentations; nominated to Canada s Top 40 Under 40 list in 2009
and 2010; based on these successes, Chris was named to the CH2M HILL Canada Leadership
Team in November 2009.
Corporate Communications Manager Canada (September 2007 to August 2010)
Responsible for utilizing a variety of communication channels (including web, e-mail, town halls,
white papers, etc.) to help CH2M HILL s vision and key messages resonate with employee-
owners of the firm; Project Manager for the CH2M HILL Canada Intranet Site; developed the #1
ranked CH2M HILL newsletter of all International regions for CH2M HILL Canada in February
2010; Project Manager/Producer for the 2009, 2010 Top 100 Employers in Canada Submissions for
Maclean s (CH2M HILL Canada was selected to the list for both years the first time in company
history); speech writer for senior leadership and subject matter experts; Project
Manager/Producer for CH2M HILL Canada Corporate DVD (Award Winner); Project Manager
for 2007, 2008 CCE Award Submissions (Award Winners); based on these successes, Chris was
named as the Area Manager Toronto in April 2009.
Technical Publications Specialist (November 2004 to September 2007) Responsible for
coordinating, editing, and writing reports, proposals, presentations, and other client deliverables;
ensured that CH2M HILL editorial standards were being met and coordinated the production of
high quality deliverables that were completed within tight time constraints and high-pressure
environments; delivered a win rate of 60% for all completed business proposals; based on these
successes, Chris was named to the newly-created role of Corporate Communications Manager
Canada in September 2007.
Public Relations Manager: CASE Marketing Group (Celebration, Florida)
A company focused on business communications, marketing, and broadcast media.
(November 2002 to November 2004)
Responsible for client communications, marketing, and business development
Developed business communications consistent with the company vision, including editing, copy
writing, packaging, and presentations; created and completed a presentation package of CASE
capabilities for 250 engineering companies across the United States; externally-focused
responsibilities in the areas of business development, brand positioning, product specifications,
and a specific focus on broadcast media relationship-building.
Vice President: Impressions In Celebrations, Inc. (Celebration, Florida)
A company focused on delivering strategically themed events for the Walt Disney Company and for clients across
North America.
(January 1997 to November 2002)
Responsible for 20% company growth annually (1997 to 2002) A partnership
company grossing USD$35,000 in the first year to USD$250,000 by the fifth year; utilized a
focused marketing and communications plan to attract potential Central Florida clients;
developed a web presence, leading to an expansion in staffing and storefront property; direct
involvement with municipal planning and development committees in Central Florida, including
multiple public speaking engagements and liaison with community organizations.
Responsible for client relations and business development with the Walt Disney
Company and North American clients Secured the exclusive licensing rights for weddings
and events in Walt Disney World (WDW) in Florida and Disneyland in California; responsible
for business development with WDW officials, including the development/creation of
promotional packages, events, and give-aways for WDW Florida and Universal Studios, Florida.
Responsible for staff management, manufacturing, product development, and
accounts Responsible for staffing (retain and recruit), manufacturing, purchasing, creative
product development, accounts payable/receivable, contract negotiations, with packages ranging
from USD$500 to USD$25,000.
General Manager: Triple Crown Incorporated (Indianapolis, Indiana)
A company focused on athletic training, personal development, and scholarship opportunities for clients.
(August 1994 to January 1997)
Increased customer base 25% each year (1994 to 1997) With the development of an
elite athletic training program, increased the customer base by over 25% a year, for four
consecutive years; with this growth, Triple Crown Incorporated became nationally-recognized in
the United States for delivering excellent programs, focused instruction, and top-level customer
service; started with 100 athletes in the first year and grew to over 450 athletes by the fourth
year (15 college scholarships and three professional contracts signed).
Increased net revenues through the development of a marketing/communications
plan and an employee recruitment/engagement manual With the development of a
marketing and communications plan, increased net revenues from USD$50,000 in the first year
to USD$325,000 by the fourth year; with the development and implementation of an employee
recruitment/engagement manual, was able to recruit and retain staff, resulting in lower employee
costs and turnover (less than 5%).
Increased exposure of Triple Crown Incorporated Conducted demographic analysis
and a targeted marketing and communications strategy to increase exposure to the
Triple Crown Incorporated brand (utilized extensive public speaking engagements); based on
external surveys, market recognition increased by over 60% between the first year and the
fourth year.
EDUCATION
B.A., English Honors, Graduated with Distinction
The Marian University (Indianapolis, Indiana)
Inducted into the Sigma Tau Delta International English Honor Society
Indiana University (Bloomington, Indiana)