Quality Assurance Manager

Lisa Malocsay-Bell

Email: *********@********.***

Address: ** ****** *****

City: Goshen

State: NY

Zip: 10924

Country: USA

Phone: 845-***-****

Skill Level: Experienced

Salary Range: $50,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Lisa Malocsay-Bell

17 Quaker Creek, Goshen, NY 10924

Home 845-***-**** or Mobile 845-***-****

*********@********.***

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

March 1989 to October 2012

The Great Atlantic & Pacific Tea Company, Inc.

Montvale, NJ

Customer Relationship Marketing (CRM) Assistant Manager (2003 - 2012)

Key member of the Customer Relationship Marketing Team due to the ability to deploy best-in-class marketing promotions through completion across multi-channel environment. Manage the day-to-day implementation and analysis of consumer loyalty programs. Refine segments, promotions, and campaigns based on evaluation of campaign conversions and customer retention.

KEY QUALIFICATIONS

* Customer Loyalty / Retention

* Operation Procedures

* Budget Management

* Analytical Skills

* Production

* Project Management

KEY ACCOMPLISHMENTS

Market Research:

* Provide robust modeling & reporting to facilitate executive-level decision making.

* Consensus driven communicator; liaise across various business units & promote organizational success.

* Develop detailed spreadsheets to identify trends and develop forecasts.

* Consolidate and analyze period results & budgets.

* Establish research methodologies & design format for data gathering.

* Performed ad-hoc analysis and reporting.

Loyalty Card Promotions:

* Coordinate the execution of all Catalina Marketing Retailer`s promotions; Bonus Bucks or Smart Bucks, Vendor Co-op Marketing Promotions, & A&P`s Customer Retention.

* Utilizing a customer loyalty database, execution of Targeted Internal Direct Mail Programs & Third Party Co-op Mailers.

* Manage the process and execution for all Club and Special Promotions; the Big Red Giveaway, Tier Percent off Continuities, Free Turkeys, Target Offers, and Sweepstakes.

* Analyze and report on the performance of Loyalty Card Promotions and Direct Mailers.

Category Manager for Blackhawk Gift Card Mall Program and Banner Gift Cards:

* Implemented Blackhawk Auto Replenishment Program with annual savings of $120,000 annually and decrease in labor cost.

* Launched Blackhawk Gift Card Mall Program in Food Basics and Liquor Stores.

* Rebuilt the category with proper assortment & strong operation procedures.

* Strong Holiday Readiness Plan with increase holiday sales in 2009 of +12% and 2010 +8.2% over year ago.

* Manage inventory levels and quarterly production of company gift cards with cost savings of $36,000 annually.

A&P, Quality Assurance Analyst (2001 - 2003)

Hand selected to Quality Assure three software project launches. Formulated and developed a detailed test plan for all phases of software testing for Retek, RDW, and Market Expert. This task describes the testing to be performed, the test environment, the testing schedule, and the groups or individuals responsible for performing specific tests with deadlines. Facilitate quality assurance status meetings to review progress, discuss differences from expected test results, and forward appropriate issues for resolution. Completed and summarizes status of projects or testing activities to management.

A&P, Marketing Analyst (1998 - 2001)

Develop analytical methodologies to facilitate direct mail promotions, marketing programs, banner specific marketing, advertising, and customer promotional strategies. Continually improve, innovate, and introduce new metrics for customer relationship marketing analysis.

A&P, Category Management Senior Analyst (1994 - 1998)

Developed business cases for recommendations regarding changes in category role, strategy, assortment, and promotion. Compare the category internal and market trends to defined plans and goals. Review and analyzed information such as item movement, SKU assortment, and market share, etc.

* 1996 Albert Einstein Problem Solving Award

* 1995 Henry Ford Sales Improvement Award

A&P, Inventory Coordinator (1989 - 1994)

Alternate Source Buyer (Diverter) purchase product at a 5% savings for A&P. Heavy client contact and negotiation. Manage the efficient procurement of diverting - purchase orders, track down loads, handle warehouse problems. Developed reporting structure, invoicing, balancing prepaid funds, and report diverted savings.

COMPUTER SKILLS

Windows 7 - Excel Word Access PowerPoint Retek Market Expert Compatible Systems

EDUCATION

Felician College, Lodi, NJ

Bachelor of Arts Degree in Business with a concentration in Organizational Management 2005.

Winner of the 1999 NJ Food Council Scholarship, Deans List, Member of Phi Theta Kappa.

VOLUNTEER EXPERIENCE

Girl Scouts Heart of the Hudson, Troop Leader (2007 to Present)

For over six year, lead the girls thru numerous badges, Bronze Award, Silver Award, many camping trips, and overnight programs. Hosted many -Pumpkin Picking Events- at the Bell Farm, and the Winter Camp for the unit. Received the Appreciate Award by the council office in 2011 for service beyond expectations. CRP, AED, and First Aid Certified.

Guiding Eyes for the Blind (2010 to Present)

Foster a Guiding Eyes brood dog.

REFERENCES

Upon Request

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