Manager Marketing

Beth Polito

Email: *********@********.***

Address: ***** * *** **** **

City: Plainfield

State: IL

Zip: 60544

Country: USA

Phone: 815-***-****

Skill Level: Management

Salary Range: $60,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Elizabeth Ann Polito

13825 S Van Dyke Rd *********@********.***

Plainfield, IL 60544 815-***-****

EDUCATION

BOSTON UNIVERSITY

Master of Science in Public Relations 2011 -- with Honors

COLUMBIA COLLEGE CHICAGO

Bachelor in Arts, Entertainment, Media Management 2003 -- with Honors

Fashion Merchandising/Retail Management Concentration

EXPERIENCE

USO OF ILLINOIS, Chicago, IL

Director of Media, Marketing and Public Relations, July 2011 to Present

aa Develop annual PR/Marketing plan and create all supporting press and marketing materials while

maintaining the budget

aa Plan and execute all USO of Illinois special events and fundraisers

aa Write organizational publications including the USO Newsletter and stockholder reports

aa Act as primary contact for media inquiries and serve as organizational spokesperson for broadcast, print,

and web media with a proven record of media placements

aa Launched new website in February 2012; responsible for managing, writing, and editing all web content

on CMS platform at usoofillinois.org and all social media platforms

aa Lead cause-marketing campaigns with external partners including Miller High Life, Bears, and White Sox

PUBLIC RELATIONS SOCIETY OF AMERICA, Boston, MA

Editorial Assistant PRSA Journal & Graduate Assistant to the Editor, September 2009 aaa September 2010

aa Assisted the editor, Dr. Donald K. Wright, in producing the PRSAaaas quarterly, online scholarly

publication, Public Relations Journal

ACE HARWARE CORPORATE HEADQUARTERS, Oak Brook, IL

Regional Marketing Manager, May 2007 aaa April 2008

aa Managed the financial portfolios and event schedules for regional store groups in order to advertise at the

local level through radio, TV, and sponsorships

aa Aided stores in the execution of the ACE Consumer Marketing Plan

aa Implemented the Ace Rewards and Kids Club loyalty programs

ULTA CORPORATE, Romeoville, IL

Replenishment Analyst, February 2007 aaa May 2007

aa Maintained inventory levels for the all Prestige Cosmetics lines

aa Balanced inventory turn with sales and gross margin goals

aa Planned and allocated goods for new store openings and special events

Private Label Assistant Brand Manager, August 2004 aaa February 2007

aa Planned and developed new products for the ULTA Bath and SPA brands including product selection,

packaging, pricing, and point of sale displays

aa Managed the annual promotional calendar and developed all marketing materials

RELATED SKILLS

Member of Chicago PRSA, Microsoft Office, Adobe Creative Suite, Social Media platforms and monitoring

systems, Web Site Management & CMS, and Video and Sound Editing

Contact this candidate