Marketing High School

LAURYN FLYNN

Email: ********@*************.***

Address:

City: New York

State: NY

Zip: 10009

Country: USA

Phone: 917-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

High-performing Executive with 13 years of PR/VIP in-house fashion experience. In-depth knowledge of marketing and free paid advertising operations at all levels. Demonstrated proficiency in staffing, training and development, budgeting and program management.

Educational Background:

High School Dipolma from FASHION INSTITUTE OF TECHNOLOGY, Nyc NY 1/2001 to 5/2000 (Fashion Marketing and Retail)

High School Dipolma from COLORADO UNIVERSITY, Nyc NY 1/2001 to 10/2012

Job History / Details:

Executive Profile

High-performing Executive with 13 years of PR/VIP in-house fashion experience. In-depth knowledge of marketing and free paid advertising operations at all levels. Demonstrated proficiency in staffing, training and development, budgeting and program management.

Skill Highlights

Public Relations

Strategic objective execution

Crisis management

Public speaking talent

Marketing and advertising

Leadership

Team Player

Time and Resource Optimization

Vision Workflow Planning

Event Management and Promotion

Out of "the box" thinking

Expense control

Fast Learner

Leadership

Market Growth

Negotiation Skills

Strong Data Base with Key Players in the Industry

New Business Development

Staff Development

Vendor Partnership

Global Sales and Marketing

Operations Start-Ups

Hard Worker

Diverse Market/Industry Knowledge

Organizational SKills

Problem Resolution

Branding

Contract Negotiation

Cost Reductions

Cross-Cultural Communications

Core Accomplishments

Staff Development:

Launched well-received program of professional development courses for all staff.

Launched VIP and Music in house for both Calvin Klein and Burberry Globally Headed up VIp and Music Operations :

Managed a Global staff of 16 people.

Handled all functions related to VIP and Music Relations.

Developed the idea of " Burberry Acoustic" for the New and improved Burberry Brand to Help find a young new customer which we did, inviting 4 million viewer to our Webite in our first mouth of launching "Burberry Acoustic.

Mentored and coached employees resulting in a 12 percentage increase in productivity.

Business Development:

Spearheaded acquisition of two competitor companies.

Established and managed partner relationships on a daily basis.

Developed new marketing strategy which increased customer base by 23 percentage .

Professional Experience

August 2011 to Current

HAWK N SPARROW

Curated/Custom designed several capsule collection for VIP's, Talent and Bands/Shows that I currently style ( Kings of Leon, Mumford and sons, Hot Chelle Rae, TV pilot Hallowed Halls / Sony wardrobe ) Hawk N Sparrow (HNS) Productions, Inventory, handled samples,and managed all continuity.

Oversee all HNS advertising and editorial styling clients Launched HNS Custom Apparel, Music, Sports,Art and VIP Services.

Spearheaded all Talent and VIP Defined strategy and business plan for Celebrity, Events, and Music Evens In House, resulting in a 78 percentage increase in revenue.

Defined strategy and business plan for VIP, Celebrity, New Customer and Concepts for the Brands.

7/2008 to 4/2011

BURBERRY

Global Director

of VIP and Music Relations Global Director of VIP and Music Relations for Burberry Worldwide headquarters in London Worked directly with Burberry Designer, Marketing / Advertising / PR departments and managed staff of 16 Globally Talent casting for Burberry Advertising, Burberry Runway shows (locked and confirmed A list Talent, styled invited guests in new and past seasons) Worked close with Sample offices Globally as well as Stores Globally to manage sample control and for store visits managed staff to give and to ensure best experience for all VIP's Globally VIP liaison for special events including: Met Ball, CFDA, movie premieres and all red carpet events Worked with the Global divisions of PR and Marketing to focus on new strategies and concepts for "the new customer" for the Brand Over saw and worked with Global IT teams to ensure Burberry were front runners in all.

10/25/2012 12:00:00 AM

Social Media

Launched, Managed and Head up Burberry Music " Burberry Acoustic" showcasing UK.

emerging music talent in videos playing acoustic music wearing Burberry featured on.Global Burberry website. In the end was a free adver and free press and visabilty for both the band and the brand.

4/2002 to 5/2008

CALVIN KLEIN York

Global Head of Celebrity

Worked directly with Calvin Klein Designers, Marketing / Advertising / PR departments Talent casting for Calvin Klein Advertising and Calvin Klein Runway shows' front rows Celebrity liaison for special events including: Met Ball, CFDA, movie premieres and red carpet events Managed at Team of 6 Globally, Held weekly meetings, headed updates and recaps weekly meetings Managed and handled along working with PR all sample loans and returns, all seasons inventory.

Worked close with Head Designer Fransico Costa, held weekly meetings regarding all talent, press and event projects Managed in-store media, PR Events, product pulls for broadcast, sample trafficking, editorial media credits and digital / print media coverage library.

6/2000 to 3/2002

PMK PUBLIC RELATIONS

Head of VIP Services

Head of VIP Services for PMK in New York (Currently PMKBNC Public Relations) Worked directly with PMK SVP'S of Publicity Robert Garlock and Leslee Dart's clients Planned, managed and implemented effective publicity campaigns with television, entertainment, internet, dressing needs, trade press and day to day on behalf of PMK's A-List celebrity clients.

Education

4/2001 FASHION INSTITUTE OF TECHNOLOGY,

AA Fashion Marketing and Retail

5/1997 COLORADO UNIVERSITY,

AA Psychology

Contact this candidate