Marketing Manager

Ridhima Sethi

Email: ********@************.***

Address:

City: Sunnyvale

State: CA

Zip: 94089

Country: USA

Phone: 650-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Success-Driven Marketing Manager Maximizing corporate potential by driving top notch marketing solutions, innovative branding strategies and dynamic revenue- driven initiatives A creative thinker with focus on execution and a strong belief in having a Hands On approach. I have a practitioner's understanding of IT service and solution marketing for pipeline creation and positioning in the market for IT services & products with experience across Marketing Strategy, Communication, Brand & Executive Branding, Industry Marketing, Customer Relationship Management, Alliance Marketing and Global Events. A key highlight has been my ability to develop multiple marketing programs that have been institutionalized across the organization.

Educational Background:

High School Dipolma from Institute of Management Technology, Indianapolis IN 1/2001 to 3/2008 (Marketing Management)

High School Dipolma from, Indianapolis IN 1/2001 to 11/2012

Job History / Details:

Executive Summary

Success-Driven Marketing Manager

Maximizing corporate potential by driving top notch marketing solutions, innovative branding strategies and dynamic

revenue- driven initiatives

A creative thinker with focus on execution and a strong belief in having a Hands On approach. I have a practitioner's understanding of IT service and solution marketing for pipeline creation and positioning in the market for IT services & products with experience across Marketing Strategy, Communication, Brand & Executive Branding, Industry Marketing, Customer Relationship Management, Alliance Marketing and Global Events.

A key highlight has been my ability to develop multiple marketing programs that have been institutionalized across the organization.

Core Qualifications

Strategic Marketing Management

Campaign Management

New Product/ solution Launch

Digital Marketing

Demand Generation

Corporate Brand Development

Public & Media Relations

Deal Intervention

Vendor Management

Double Digit Revenue Generation

Cross functional integrated marketing plan design

Business-to-Business(B2B) understanding

Event Planning & Execution

Influencer Relations

Account Based Marketing

Customer Relationship Management

Budgeting & Allocation

Professional Experience

June 2011 to 11/7/2012 12:00:00 AM

HCL America Inc

Geography Marketing Manager

Currently managing pipeline creation through various Marketing levers & Initiatives for HCL Technologies across Americas

Hold the end to end responsibility for brand promotion, events, campaign management, deal intervention, website lead generation, thought leadership, management and marketing infrastructure development from strategy development, execution to demand generation for HCL's infrastructure service division.

Build the HCL brand in Americas via integrated programs with measurable results.

Generate pipeline of over $1Bn through Events Management by Target Market based event selection, appropriate theme and content use and Leverage of Inside Sales team and Online and Offline Campaigns.

Ensure over 25 percentage target audience touchdown through reach out based on target segment data analysis also resulting in reduced Key Cost/Lead Metrics across Events and Inside Sales by 15 percentage Year on Year

Contribute to annual and quarterly strategic marketing planning and be responsible for the development of the annual program plan to support HCL's business objectives.

Demand Generation and generating pipeline through various channels like event participation, webinars, websites, newsletters, analyst meets, public relations etc.

Own the development and execution of user acquisition, conversion and retention strategies that achieve revenue and margin goals utilizing SEM, SEO, display advertising and direct marketing tools.

Responsible for end to end management of events as a medium to engage customers and prospects in increasingly innovative mediums.

Uploading and creating content for the website and other online channels, creating sales kits including case studies, whitepapers, presentations etc.

May 2008 to August 2011

Wipro Technologies

Strategic Marketing Manager

Lead Strategic Marketing for the Retail, Consumer packaged goods, Transportation & Government (RCTG) Business Unit(Over 850 Million USD in revenue)

Creating Value Proposition and GTM strategy for the business, delivering consistent, customer centric positioning and message

Driving influencer relations with Media and Analyst community.

Defining and strategizing new solutions marketing and service portfolios for the business, responsible for all solution launches and driving thought leadership programs.

Spearheaded all planning activities from concept to execution for events with over $ 600,000 budget taking Wipro RCTG SBU to the target audience. Managing end to end event promotion, event budget, analyze event profitability, post event lead generation, lead conversion and ROI.

Account Based marketing for key accounts : Improving Wipro brand Equity, cross selling new service lines, planning all customer touch points, coordinating between customer and all internal stakeholders, managing dashboards and reports on progress for status updates, budgeting and scheduling the activities.

Online strategy for the business, fresh lead generation through micro sites and integrated lead generation using various channels like Bizo, third party online campaigns

Social Media: Successfully devise and implement digital marketing strategies to promote diverse portfolio of Wipro's RCTG solutions. Implement various types of online marketing tools such as SEO, Microsoft CRM, Email Marketing, ORM, web analytics etc

Leveraging social networks (e.g. Twitter, LinkedIn) for creating online strategies; Identifying and leveraging social networks for SEO and offsite promotions to build traffic and leads to Wipro websites.

Develop strategy for electronic public relations, including the use of internal resources and/or external vendors to increase visibility for both company URLs in blogs, discussion groups and other reputable sites.

Deal Intervention for key accounts and prospects.

Manage and coordinate with design & production team, external agencies and internal stakeholders to get creative/ marketing artifacts completed as per agreed SLA, budget, and quality.

Education

2008,

MBA, Marketing Management

I.M.T (Institute of Management Technology), 2008

Full Time, Flagship Course

2006,

B.E., Electronics & Communication

Graduated with Honors Degree

Institute of Technology & Management

References

I have worked with Ridhima for last two years while she supported Marketing activities for the consulting practice I was running. She is very good with one on one relationships with media/ analysts. She enabled some high profile coverage and articles for us and it was an absolute pleasure to work with her. She never drops the ball and brings many new ideas to the table. I wish her all the best in her new role. January 5, 2012

-Saurabh Mittal, Global Practice Head - Customer Experience, Wipro

Extremely dedicated, hardworking and responsible.. Ridhima is an asset to a high performance team that always operates on tight deadlines. I worked with Ridhima on several events and marketing related activities for public sector in APAC where she helped me craft the messaging, collaterals and event management. Great work and looking forward to work with you again! March 28, 2012

- Anurag Kapoor, Practice Manager, Public Sector - Asia Pacific, Wipro Technologies

Ridhima was a highly motivated person. High on passion and sparkling ideas. Highly dependable and down to earth. She was an asset to the organization. She had to relocate after her wedding. We miss her. December 15, 2011

-Srikanth Sivaraj, Head - Demand Generation ( Retail, CPG, Transportation & Government), Wipro Technologies

Ridhima is an extremely committed and a dedicated professional. In her role of Strategic Marketing at Wipro, she brought tremendous value and growth to the Retail Business Unit. She shows great enthusiasm and energy while working with multiple teams. Working on critical timeliness, she is quickly able to turnaround with innovative ideas and solutions. Had a great experience working with her on marketing projects.Well Done and Keep it up ! December 22, 2011

-Aviral Gupta, Business Analyst, Wipro Technologies

Ridhima's greatest strength lies in her being open to learning; she started her career being part of a techno-functional group, moved to supporting sales and finally transitioned to handling marketing for one of the biggest verticals within Wipro, her most successful and longest stint, in which she has continuously excelled in. She has an eye for detail and doesn't hesitate in going that extra mile to bring out the value-add, both for the company as well as the client and this is the reason why I will any day recommend Ridhima. December 20, 2011

-Rahul Manroa, Bid Manager, Government Division, Europe, Wipro Technologies

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