Erica Schoonmaker
Experience
Visual Designer, Stipple Inc.
San Francisco, CA March May 2011
edesigned the marketing website (including landing pages for all products), sign-up and
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log-in flows, and the dashboards and UI for 3 of the 4 products (Network, Want, and Lens)
edesigned the UI and visual look of Stipple javascript s Dot Display, which appears on
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Location San Francisco, CA hundreds of publisher sites such as People.com, TMZ, TooFab, and Live Fast Magazine
Phone Collaborated with UX designer and project manager on UI decisions
Email ****@***********.** Worked directly with the engineering team during the coding and iteration process
Web http://designbyeri.ca
Web Designer, Next Generation Mobile Company (ngmoco)
Skills San Francisco, CA June 2010 March 2011
esigned marketing creative for several games including WeRule, WeFarm, Touch Pets Dogs,
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Highly proficient in Mac OS X, Adobe
Touch Pets Cats, WeDoodle, Godfinger, and WeCity to be used in online ad campaigns
Photoshop, Illustrator, InDesign,
esponsible for creating new designs for loading screens and other marketing materials to
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Fireworks, HTML, CSS, and Wordpress.
advertise weekly WeRule, WeFarm, and WeCity content releases and sales
Also proficient in letterpress and off-set
esigned and coded full websites for several games such as Touch Pets Cats and WeDoodle
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printing techniques.
using Wordpress 3 as a content management system, HTML5, CSS3, and Javascript.
Familiar with Javascript and PHP.
Collaborated with the Marketing team to brainstorm advertising campaigns
Education
Principal Designer, Design by Erica (sole proprietorship)
CUNY Baccalaureate for Unique and
Interdisciplinary Studies 2005 2009 Freelance June 2009 Present
orked both remotely and locally with clients to create web experiences and/or print
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ouble-Major: Digital Art & Design,
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materials tailored specifically to their needs including blog sites, corporate sites, business
Creative Writing
cards, wedding invitations, postcards, and posters.
elated Courses: Advanced Digital
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Designed websites from intial concepting phase to live release
Imaging; Corporate Design; Design
Coded with the latest web technologies including HTML5 and CSS3
and Advertising Layout; Design and
Photography in Theory and Practice;
Creative Director, Dollars & Sense Magazine (Baruch College)
History of Modern Design; Layout and
New York, NY Nov 2008 May 2009
Publication Design; Philosophy of Art;
Print Production; Typography: History Managed a staff of approximately 14 student designers, photographers, and illustrators
and Application versaw meetings and the design process, communicating ideas with the design team,
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journalists, and faculty advisors
Set guidelines for overall look of magazine, including paragraph styles, margins, and grid
Inspected design proofs for needed corrections and worked with designers to implement them
Designed table of contents, running heads & feet, and various articles
Prepared, preflighted, and proofed final documents for printing
orked directly with printer to get the most out of the magazine while staying within budget,
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considering both color and paper options available
Graphic Design Intern, Grosset & Dunlap/PSS! (Penguin Group)
New York, NY Sept Dec 2008
Prepared and edited mock-ups for book interiors and covers for presentation and approval
Assisted paper engineer in cutting out and setting up mock-ups for pop-up book spreads
Engineered two pop-up book page spreads for Jingle Bells pop-up book
Researched stock photography, illustrators, and artists for book cover and internal artwork
Designed page spreads and covers within style guides for licensed TV and movie tie-ins
Graphic Design Intern, American Red Cross of Greater Chicago
Chicago, IL June Aug 2008
upported entire chapter by creating flyers, banners, cards, posters, and invitations for
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chapter events and internal clients
esigned all marketing collateral (including a 20-page booklet) for the annual golf outing
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esigned all marketing collateral (including a monthly e-newsletter) for the Run Red team
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ebranded the Chapter s Blog and MySpace pages
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Created web ads and newsletters
ollowed brand standards and worked within timeline and budget restraints
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