Sales Manager

CYNTHIA PALERMO

**** *********** ***** *********, ** 92024-2458

Phone: 760-***-**** E-mail: ******@*****.***

OBJECTIVE

Currently seeking an engagement to leverage strong business management experience, project management skills,

and education through the American Recovery and Reinvestment Act (ARRA) which aims in accomplishing the

regulatory directives of the Health Information Technology for Economic and Clinical Act (HITECH) to guide

healthcare facilities in adoption of electronic medical records (EMR/EHR) implementation and achieving Meaningful

Use Compliance to increase workflow efficiency, patient safety, and return on investment (ROI).

CAREER PROFILE

Strong interest in transitioning into healthcare industry EHR implementation role. Multi-certified Healthcare

Information Technology professional interested in gaining experience managing enterprise implementations of

healthcare information and EMR systems. Expert in gathering, analyzing and defining business and functional

requirements; creating global metrics, trend charts and other decision-making tools; knowledge of data-modeling and

process-mapping initiatives; and designing/re-engineering processes, workflows and technology solutions for

healthcare systems. Proven ability to lead project implementations and deliver solutions improving revenues, margins

and workplace productivity.

Versatile, award-winning marketing professional with nearly 20 years of broad communications experience, including

employment at Fortune 100 companies. More than 15 years of experience in the biotech industry, with emphasis on

hydrocolloids used in food, pharmaceutical, cosmetics and specialty industrial applications. Adept at translating

complex information into clear, simple language. Well-versed in FDA promotional regulations. Technically literate;

able to interpret and cite scientific data. Capable of both "big picture" strategic thinking and detail orientation.

Excellent communication, client-management and organizational skills. Principal strengths include strong leadership

and motivational skills; developing and executing strategic plans; developing partnerships; strong people

management/team building skills; vendor management/ negotiating expertise; strong project management and

problem-solving skills; exceptional communications skills; experienced at managing budget expectations.

EXPERTISE HIGHLIGHTS

Practice Workflow and Information Management Redesign

Data Flow & Process Mapping

EHR Training

Medical Coding ICD-9, CPT, HCPCS

Medical Billing

HIPAA

Open Source

Strategic Planning

Business Analysis

Project Managment

Technical Writing

Market Research

Marketing Communications

Product Management

PROFESSIONAL EXPERIENCE

Qualcomm San Diego, CA

SAST DSA June, 2011- present

Using a Qualcomm developed software tool (OmniScan), review its automated findings (aka flags) and classify

millions of flags with 9 possible annotation types. Requires snap judgment (which of the 9 types to use), extreme

accuracy, good communications skills, knowledge of software, knowledge of software license agreements, multiple

browser usage (Internet Explorer, Firefox, Chrome, Safari) and Microsoft Office applications.

Photocharity Cardiff, CA

Marketing Director & Fundraiser October, 2010- June, 2011

Developed marketing plan including recommendations for branding

Plan, manage & execute all communication plan activities

Build external relationships with Photocharity s constituencies, including sponsors, donors and the media

Plan, launch & run annual fundraising events (gala & auction and 5K walk) from concept through execution

Independent Marketing & Business Development Consultant January, 2009 October, 2010

Developed marketing & branding plan for clients starting or expanding their businesses

(Elite Search & Placement, Artful Affairs)

Created logos, marketing materials, web content, collateral materials, sales literature, e-blast campaigns

Developed budgets, business plans and wrote contracts

Aided with business development, prospecting and negotiations

Cargill - Wayzata, MN

Marketing Communications Manager, NS & LA Regions October, 2007 January, 2009

Planned & executed global communications strategy within the AMCAS region. Supports the planning,

organization and implementation of global communications activities.

Executed the global communications strategy at the regional level by adapting key messages and approach

to be culturally appropriate; develops and implements tactical regional MARCOM plans

Provided communication counsel to regional leadership and fosters an environment of transparent, two-way

dialogue between leaders and employees

Supported overall organizational business objectives by aligning regional business activities including

advertising, PR/media relations, tradeshows, CRM programs and multi-media activities with global MARCOM

strategy, as well as engaging other corporate resources

Built-in appropriate feedback and measurement opportunities/ metrics to calculate MARCOM ROI and

reports back to drive continual improvement at the global and regional level.

CP Kelco - San Diego, CA (formerly Kelco- Division of Merck and Company, Inc).

Manager, Global Marketing Communications September, 1990- September, 2007

Planned and executed integrated marketing communication strategies that effectively position CP Kelco and

its products with customers and trade media globally in food ingredient, pharmaceutical, personal care, paper,

specialty industrial and oil field industries.

Developed and implemented integrated marketing communication plans for advertising (broadcast,print,

online), trade shows, sales literature and collateral, direct mail, sales promotion support and multimedia that

effectively and efficiently support the sales efforts and achieve both long-term and short-term business results

worldwide.

Coordinated, controlled and managed worldwide marketing communications staff and budget of $3+million.

Designed company communication platform, including new company name, creation of logo, conversion of

corporate materials, literature and sales collateral and internal and external communication programs directed to

employees, customers, allied suppliers, and industry media based on acquisition of through multiple ownership

changes ( Monsanto (1995), Lehman Brothers (2000) and JM Huber (2004)).

Directed comprehensive global promotional campaigns including print advertising, trade shows, sales

literature, technical conferences and seminars, publicity and press conferences, multimedia presentations, direct

mail, sales aids and custom giveaways in a variety of foreign languages, as industry and country appropriate.

Provided marketing communications support to worldwide distributors in Canada, Latin America, Eur ope,

Africa, the Middle East, Japan and Asia.

Employed and directed advertising agencies, research firms, printers, video producers, photographers and

food stylists. Supervised in-house marketing services operations of desktop publishing and desktop video.

EDUCATION

Roosevelt University - Chicago, IL MBA- Master of Business Administration

Roosevelt University - Chicago, IL Bachelors - Business

University of California - San Diego Healthcare Information Technology Certificate Program

Mesa College San Diego, CA Practice Workflow & Information Redesign Specialist Program (3/11)

Santa Monica College Santa Monica, CA EHR Implementation Trainer Program (12/11)

Implementation Manager (07/12)

Mira Costa College Oceanside, CA HIPAA, Medical Coding & Medical Billing

PMI (Project Management Institute) Certified Project Management Professional (CPMP) (5/12)

Certifications: Healthcare Information Technology (UCSD 6/10), Practice Workflow and Information Management

Redesign (ONC 10/11), EHR Trainer (testing 2/12), Health IT Certification: Meaningful Use (1/12), RCFE Certification

(8/10)

Applications: OpenVista, Vista, Microsoft Project, Microsoft Office, Microsoft Access, Photoshop, Illustrator

REFERENCES

Available on request

Contact this candidate