Sales Marketing

gianna messina

***********@*****.*** giannamessina.com

Objective

Creative Copy Director / Editor position in a dynamic advertising agency, in-house agency or

creative consulting firm allowing for parlay of demonstrated strategic advertising / marketing

communications, brand identity and positioning work in print and digital media.

Profile

Award-winning, resourceful creative communications professional with experience creating

strategically-driven advertising and marketing messaging for high-profile brands in all media

channels. Experienced producer of TV & radio commercials, print, online, in-store POS and

collateral, direct-to-consumer and business-to-business communications. Specializing in

concepts for luxury lifestyle brands including culinary, consumer packaged goods, home

d cor, fashion, jewelry and accessories.

Experienced in concepting, branding, positioning, and naming products and services.

Confident communicator with demonstrated ability to develop and present research-

supported rationales for creative direction. Motivated, organized and personable with skills

to prioritize and streamline processes while retaining creative atmosphere. Talent for quickly

assessing challenges, managing junior staff and interfacing with senior staff. Diplomatic,

flexible and able to maintain a sense of humor under pressure while managing multiple

projects.

Core Competencies

Creative Strategy, Video & Audio Collaborate with Design

Branding & Identity Work Production & Post Teams & Present Creative

Production Strategy & Rationale

Consumer & Business-to-

Business Messaging Strong Copywriting & Direct Product / Merchandise

Print & Digital Media Copyediting Skills Photo Shoots

including Long & Short

Create & Maintain Formats Create & Maintain Consistent

Brand & Message Brand Voice throughout all

Guidelines Website Development, Media Channels

Catalog Production,

Expertise in Culinary Arts/ Consumer Goods Scriptwriting, Set Design,

Production including Product Copy & Direct Casting & Audition

Food Preparation/Styling, Mail Processes

Recipes & Photo Direction

Advertorial Marketing

Communications

gianna messina

***********@*****.*** giannamessina.com

Professional Experience

Principal, Italica Communications 2010 - Present

Marketing communications consultancy with expertise in branding luxury lifestyle products /

services including home decor, culinary arts, fashion and accessories.

Leader, Marketing Communications, Creative Brand Services 2008 - 2010

Calphalon, Newell Rubbermaid Atlanta, GA

Created strategic advertising and marketing communications for premium cookware, kitchen

accessory and appliance manufacturer and retailer.

Developed copy direction, messaging for consumers and retailer customers; including

new product development, name creation, packaging, website, e-letters, recipes / recipe

database, print and digital collateral.

Achievements: Produced In-store DVD with Iron Chef Michael Symon. Produced Kitchen

Electrics DVD resulting in a 30 percent sales increase. Won Silver Anvil PR Award with

Carmichael-Lynch Spong Agency.

Copy Director, Catalog & Website 2007- 2008

B.D. Jeffries Atlanta, GA

Wrote merchandise descriptions and art directed online and print catalog for prestigious luxury

retailer specializing in exotic leathers, furs, jewelry, men s and women s apparel, accessories as

well as tabletop and European antiques. Managed catalog and online fulfillment.

Achievements: Catalog / online sales exceeded previous year s earnings and beat projections

despite economic slowdown.

Copy Director, Advertising & Marketing 2004 -2007

Havertys Furniture Company Atlanta, GA

Created copy direction and consumer messaging for print and on-air advertising for furniture

and home accessories retailer.

Wrote detailed product descriptions and promotional copy direction for newspaper, POS,

direct mail, website, emails and magazines and Q&A for monthly consumer newsletters.

Conceptualized and produced quarterly television and radio commercial campaigns,

including: scriptwriting, set design, casting, production and post-production for

over 50 markets.

Achievements: Won 4 Telly Awards and 1 RAMA Award. Increased sales attributed to new

creative direction.

gianna messina

***********@*****.*** giannamessina.com

Senior Writer, Corporate Communications 2000 - 2003

Critt Graham & Associates Atlanta, GA

Developed marketing concepts, annual report themes and proposals for Fortune 500 companies

as well as writing copywriting / editing annual reports and collateral material.

Achievements: Won several ARC Awards for Excellence in Annual Reports.

Time Warner Corporation 1994 - 2000

Segment Producer 1999 2000

Turner South Original Programming Atlanta, GA

Produced original content producer for regional entertainment / sports network.

Researched, wrote and produced home d cor and cooking segments for Emmy

award-winning Southern Living Presents, a weekly original series in conjunction

with Southern Living magazine.

Achievement: Contributing producer Emmy Award-winning holiday-themed show.

Special Projects Consultant / Copywriter 1998-1999

TBS Superstation Advertising & Marketing Atlanta, GA

Developed and wrote on-air and off-channel consumer and network trade promotions,

image campaigns and annual collateral sales materials.

Concepted, researched and wrote TBS Upfront Sales Magazine, incorporating sales and

marketing information into a user-friendly, entertainment-style sales tool.

Wrote and copyedited cookbook and collateral CD-ROM Trivia Game for weekly

television film franchise Dinner & a Movie Cookbook.

Wrote and art directed feature article for Advertising Age Annual Cable Television Issue

for Network Trade Campaign.

Achievement: Cable ACE nomination for Dinner & a Movie movie franchise.

Skills

Microsoft Office; Television & Radio Production and Post-production.

Education

Syracuse University, Crouse College of Art Syracuse, NY

Dramatic Arts & Fine Art - Bachelor of Science Degree, 1989 GPA: 3.86/4.0

New York University, Tisch School of the Arts New York, NY

Awarded Full Academic Scholarship, 1988

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