Sales Project Manager

J OHN P . R EISS

* ******** ****** ~ Stoneham, Massachusetts 02180

617-***-**** ****@*********.***

ONLINE MEDIA SALES STRATEGY & MANAGEMENT

Highly motivated, results oriented professional with 14 years of experience in media sales & project

management. Positive, hands-on management style, with a deep understanding of fast-paced, high growth

environments. Excellent relationship building skills with strong analytical & creative aptitude.

Successfully employs a consultative approach to communications which yields increased repeat-client

revenues, greater referral volumes and more efficient project timelines. Areas of expertise include:

Business Development Account Management Sales Management

Media Monetization Competitive Analysis Integrated Marketing

Campaign Optimization AdOps Management Project Planning

PROFESSIONAL EXPERIENCE

PUBGET.COM (acquired by Copyright Clearance Center), Boston, MA 2011 PRESENT

Director of Business Development, Media Solutions

Implemented new ad server platform [DFP by Google] to expand targeting parameters and improve

performance data integrity; increased campaign CTRs by 250%

Developed inventory forecasting model to accurately establish campaign delivery expectations during

proposal and contract stages to drive larger buys and lift renewal rates; results TBD

Expanded and trained sales team from one to three with addition of Regional Director and Inside

Sales roles; outreach and pipeline opportunities increased by 280% ; revenue lift TBD

Repositioned suite of online marketing solutions to simplify marketer benefits and better serve client

objectives (including media kit, case studies, corporate website, and 2013 executive plan)

Hosted online marketing webinar series with partner agencies focused on lead generation and thought

leadership initiatives

TRIPADVISOR MEDIA GROUP (Smarter Travel Media), Boston, MA 2005 2011

Senior Account Manager, Key Accounts (2009-2011)

Served as largest sales contributor (team of 11) with primary responsibility for 33% of the company s

$55M revenue goal in 2010.

Representative clients include Microsoft, Expedia, Hotwire, CheapoAir, Marriott, Virgin America...

Developed and maintained relationships with advertising agencies & direct clients, with particular

attention to assessing client needs & developing trust to achieve long term contract commitments.

Managed Sales Planners responsible for generating weekly/monthly campaign performance reports

indicating placement activity and costs as well as forecast estimates to utilize in budget planning.

Constructed detailed media campaign proposals with specific buy rationales based on client needs and

industry trends, supported by documentation of competitive advantages.

Managed account budgets, click caps, impression counts, and expectations across four Websites

(www.smartertravel.com, www.bookingbuddy.com, www.airfarewatchdog.com, www.onetime.com)

and eleven email newsletters.

Account Manager, West Region (2005-2009)

Surpassed team quarterly and annual revenue goals set by Executive team by more than 10% each

year. Exceeded annual revenue goal by 25% in 2007.

Grew 35 accounts an average of 300% by identifying and building upon placement success factors.

Trained 8 new sales team members on media sales dynamics, product offerings, industry trends and

resources, and principles of relationship building.

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John P. Reiss Page Two

PROFESSIONAL EXPERIENCE

BARRETT COMMUNICATIONS, INC., Cambridge, MA 2003 - 2005

Director of Client Services and Marketing

Increased company revenues by 34% by improving lead generation techniques such as event &

relationship networking, cold calling, client referrals, media reviews, SEO, and email marketing.

Maintained a prospect-to-client conversion ratio of 3:1 by capitalizing on new business presentations,

project estimates, proposal reviews, and contractual sign-off meetings.

Managed projects & oversaw operational accounting with conclusive project scopes, creative briefs,

status & budget reports, vendor tracking sheets, sales projections, and monthly A/P-A/R reviews.

Executed multiple integrated marketing & public relations campaigns such as direct mail, event

sponsorships, email newsletters, radio underwriting, press releases, and search engine optimization.

RDVO, INC., Somerville, MA 2002 - 2003

Project Manager

Analyzed client RFPs, competitive analyses (SWOT), Web-site assessments, and user group

demands, and devised project strategies, directions, and technical requirements.

Established a collaborative environment consisting of client, creative and technology resources to

define corporate/product positioning, architecture logistics, wire frames, and content matrixes.

Produced content strategy outlines and copywriting services for internal and client marketing

programs, including corporate overviews, product/service collateral, executive bios, newsletters,

survey questionnaires and reports, and web-site communications.

BARRETT COMMUNICATIONS, INC., Cambridge, MA 2000 - 2002

Marketing Manager

Led development of overall marketing and client development programs from introductory meetings,

responding to RFPs, and producing account status reports.

Generated performance reviews of in-house PR, advertising, direct mail, and e-marketing campaigns

to lead creative and vendor team optimization efforts.

Responsible for lead generation, proposal writing, and project creative briefs

NORTHEAST PUBLICATIONS, INC., Dennis, MA 1998 2000

Advertising Sales Representative

Developed a comprehensive contact database for lead generation, cold calling, follow-up tracking,

and marketing campaigns; successfully developed a qualified subscription base of over 12,000.

Managed over 80 accounts across three publications: Cape Cod Travel Guide, Cape Cod Meeting

Planning Guide, and Golf on Cape Cod.

EDUCATION

UNIVERSITY OF MAINE, Orono, ME

BA, English/Creative Writing, 1998

TECHNICAL SKILLS

SalesForce CRM Microsoft Office Suite DoubleClick DFP Microsoft Visio Microsoft Project

HTML Macromedia Dreamweaver Quark Xpress Photoshop Clients & Profits 3.2

PROFESSIONAL AFFILIATIONS

Boston Interactive Media Association (BIMA), 2005-Present Massachusetts Innovation & Technology

Exchange (MITX), 2000-Present Boston Idea Group (The Ad Club), 2000-Present

Copyright Clearance Center), Boston, MA 2011 – PRESENT

Director of Business Development, Media Solutions

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