Cari Rottenberg Jacobs ******@****.***.***
www.carirottenberg.net
Education
The University of Michigan, School of Information, Ann Arbor, MI
Master of Science in Information Science, Human Computer Interaction specialization. (April 2005)
2003-2005 Alumni Scholarship
Coursework in: user-centered design methodologies, information architecture, user interface design,
user research, information visualization, search and retrieval, computer supported cooperative work.
Massachusetts Institute of Technology, Sloan School of Management, Cambridge, MA
Bachelor of Science in Management Science with a concentration in Information Technology. (June 2003)
Work Experience
Cisco Systems, San Jose, CA Dec. 2010 - Present
Senior User Experience Designer
Worked with cross-functional teams to plan, conceptualize, and deliver the information architecture,
information design, page layouts, and interaction models to support the complete user experience for
a new product for network service assurance management.
Defined the user experience for the integration of support services into the network management
product line.
Collaborated with product teams within and outside of the Network Management division to develop
common UI components and design patterns for the next generation application suite.
Mentored Junior Designers to help build their skills and to take ownership of design projects.
McAfee, Santa Clara, CA Aug. 2007 Nov. 2010
Senior User Experience Specialist
Created user experience design solutions for mission critical projects related to new customer
acquisition, existing customer retention, subscription and account management, anti-piracy, third-party
product integration, and support.
Managed a team of interaction designers to create and document the user experience for the 2011
version of McAfee s consumer desktop suite, working collaboratively with product management,
engineering, and visual design.
Designed and conducted user research studies for the consumer website and security applications.
Converted findings and recommendations into wireframes and interaction design specifications.
Collected and analyzed qualitative data, drafted findings and recommendations, presented details to
cross-functional project teams.
Identified and drove high-impact site improvements such as a new product details page and
comparison chart.
Oracle, Redwood Shores, CA Jun. 2005 - Aug. 2007
Senior Interaction Designer, Server Technologies
Consulted a number of different development groups, to enhance the overall user experience for a
complex web application to manage databases, middleware, and other components of large-scale IT
environments.
Created user models, task flows, wireframes, static mockups, and design specifications for key
features related to data center problem management.
Contributed to designs for a new information architecture for a 3000 page web-based application and
wrote interaction design specifications for key components of the design.
Managed the update process, contributed content, and published the style guidelines for the web
application.
Conducted informal and formal usability tests, analyzed the results, provided recommendations, and
presented the outcome to cross-functional teams.
Internet2, Ann Arbor, MI Sep. 2004 - Apr. 2005
User Experience Researcher, Web Services Team
Conducted a comprehensive analysis of the information architecture of the website, drafted findings
and recommendations, and presented detailed summary to key stakeholders.
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Blue Cross Blue Shield of Michigan, Detroit, MI May 2004 - Aug. 2004
Programmer Analyst
Created test grids, test plans, detail designs and other documentation for program testing and
development for a large information systems project involving hundreds of databases.
Deal Jam, LLC, Boston, MA Jun. 2003 - Jun. 2004
Technical Marketing Manager
Managed quality control on multiple websites in the financial industry. Analyzed site statistics and
affiliate marketing campaigns.
Sloan School of Management, Cambridge, MA Dec. 2002 Jun. 2003
Research Assistant
Researched the PDA industry to analyze technology evolution trends and to test theories of innovation
and market competition (January 2003-June 2003)
Investigated strategic aspects of emerging wireless communications and mobile commerce
environment (February 2002 December 2002). Research Published in MURJ(Fall 2002)
Published Work
Choi, B. et al. (2005). Usability comparison of three clinical trial management systems. AMIA Annual
Sypmosium Proceedings 2005;: 921
Liu, S. and Rottenberg, C. (Fall 2002). The Mobil Speedpass and Mobile Commerce. MIT Undergraduate
Research Journal.
Skills
User Research and Interaction Design: usability testing and analysis, heuristic reviews, cognitive
walkthrough, competitive analysis, task analysis, surveys, A/B testing, card sorting, personas & scenarios,
wireframes, storyboards, sitemaps, page flows, paper-prototyping, rapid prototyping
Design and Research Tools: Visio, Omnigraffle, Balsamiq, Dreamweaver, Photoshop, Fireworks,
Illustrator, Flash, Visual Studio .Net, Camtasia Studio, MORAE
Programming and Web Development: HTML, XML, CSS, PHP, mySQL, SQL, DB2, C++, C#,
Spoken Languages: Proficient in Spanish
Activities and Organizations
BayCHI, ACM SigCHI, Usability Professionals Association (UPA), Alpha Phi Sorority, University of Michigan
Alumni Club of Silicon Valley (officer)
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