Manager Marketing

CALEB CUSTER

Email abp4mx@r.postjobfree.com Phone 919-***-**** Website www.calebcuster.com

Employment 2011-2012

aka NYC, Digital Manager

Designed integrated digital marketing strategies for Broadway shows

Managed the creation, scheduling, testing, and deployment of campaigns and served as

the liaison between technical teams and clients

Provided vision and leadership for the digital team, including directing the pitch process

and developing and implementing best practices

Interpreted analytics from cross-functional departments to maximize campaign ROI

2010-2011

Design Brooklyn, Strategist

Designed information architecture, wireframes and UI documents for website builds

Developed and oversaw digital marketing campaigns for dance companies

Provided project management for web development and digital marketing campaigns

2007-2010

Cedar Lake Contemporary Ballet, Director of Marketing

Developed and executed strategic marketing campaigns

Designed branding and identity for the company including print collateral, websites and

email designs

Created audience development initiatives and produced interactive web video series for

63,000 viewers yearly

Digital skills Languages

Software Platforms

CSS3

Photoshop CS6 jQuery

XHTML 1.1

InDesign CS6 MooTools

HTML5

Illustrator CS6 Bootstrap

After Effects CS6 Basic Javascript WordPress

Basic php

Final Cut Studio 3 Modx

OmniGraffle

Coda 2

Hype

Xcode

Mac OS 10.8

Education BBA, Business Administration

MFA, Theatre Management

Campbell University, 2005

Florida State University, 2007

Magna Cum Laude

Summa Cum Laude

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