Director of Marketing
Resume:
Otto's InformationLocation: Irvine, CATitle: Director of MarketingExperience: 3-6 yearsWilling to Relocate: NoWilling to Travel: No TravelCareer Level: StudentWork Status: U.S. CitizenMember Since: 2011-10-19 Helpful Links
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OTTO CHAN
628 Hayes
Irvine, CA
***********@*****.***
CAREER GOAL: Obtain a respective position as a Marketing Administrator in various fields of marketing that can utilize my passion and experience in social media.
EDUCATION:
2005 - June 2009 University of California CA
B.A. in Business Economics
Minor in Business Management
Dean's Honor List
EXPERIENCE:
4/2009 - Current Director of Marketing
UPSTANDING LLC d.b.a. MOBILITYWARE, CA
Successfully managed campaigns that led several new iPhone applications into the Top 10 Apps list in the Apple App Store
Formulated marketing partnerships with bloggers and ad networks to enhance company's revenue stream
Managed MobilityWare Twitter page, with an emphasis on creating awareness for MobilityWare as well as interacting and establishing relationships with customers
Launched company's first blog, focusing on promoting growth of products and MobilityWare as a brand. Built visitor base of over 2.000 in 14 months. Responsible for all blog entries
Produced a series of videos featuring demonstrations of apps
Created and implemented a series of Frequently Asked Questions to help streamline customer service
Wrote app descriptions for over 20 apps in the Apple App Store, Android Market, and Amazon AppStore
Attended several tradeshows on behalf of MobilityWare, interacting with bloggers, customers, and ad publishers
9/2011 - Current Copy Writer
UCI Mobile, CA
Handled the task of writing a clear and persuasive app description for the Apple App Store
Amended and revised all the copy in the application in accordance with feedback from engineers and users, including students and faculty
8/2008 - 11/2008 New Media Intern
SUBSET M MEDIA GROUP, Huntington Beach, CA
Engaged in guerilla marketing through internet social networks, creating awareness for Subset M artists
Worked with director on the Rock The Vote Campaign and marketing the tour nationwide, coordinating with colleges and club directors to plan course of campaign
Wrote a number of music reviews for artists on the label
7/2007 - 5/2008 Marketing Intern
AMERICAN CAPITAL GROUP, CA
Assisted marketing director with Goldmine CRM Software to deal with contact management
Worked extensively with Excel, compiling data from previous sales into spreadsheets
Formulated and helped develop goals and action plans to maximize company growth
6/2006 - 9/2006 Post Production Intern
MTV NETWORKS, Santa Monica, CA
Evaluated company expenses and helped innovate a system to allocate budget efficiency
Maintained a strict inventory of past programs through Excel spreadsheets
Intern of the Year, as recognized by the Department of Post Production
SKILLS: Conversational Chinese (Cantonese). Extremely proficient in Microsoft Word, PowerPoint, Excel, Outlook. Extensive experience in Internet Research. Vast knowledge in internet social networking.
INTERESTS: Hockey, Music, Reading, Film and Video-Editing
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