Sales Manager
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Title:TRAINING MANAGER
********@*******.***
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NAME: FRED CARLSEN
ADDRESS:
CITY: Valencia
STATE/PROVINCE: CA
ZIP/POSTAL CODE: 91354
COUNTRY: USA
EMAIL: ********@*******.***
PHONE: 661-***-****
CANDIDATE ID: N/A
CITIZENSHIP: US
Citizen
EDUCATION: Not Entered
EXPERIENCE: Not Entered
WILL RELOCATE: Not Entered
RELOCATION INFO: Not Entered
JOB WANTED: Not Entered
HOMEPAGE:
HOTSKILLS:
ESUME
FRED G. CARLSEN
23108 Osage Ridge Road
Valencia, CA 91354
********@*******.***
BUSINESS DEVELOPMENT EXECUTIVE / MARKETING REPRESENTATIVE
PROFILE &KEY AREAS OF EXPERTISE
Twenty years experience as business development executive, analyzing
and solving problems in sales,
marketing and productivity. Successful track-record developing
products, designing and implementing
marketing strategies, increasing sales, improving client
relationships, and enhancing profits. BSBA and
MBA.
Sales and Sales Management for Profit
Situational Analysis / Solution Development
New Product Creation Productivity Improvement
Training Programs International Business
EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS
TRAINING MANAGER
-
Gibson, Dunn & Crutcher LLP
- Los Angeles, California 1998 - 2000
Law firm with 14 offices worldwide
Solicited and evaluated sales proposals from vendors for seminars,
CBT, Web-based training, and
custom materials. Managed a staff of 10 trainers who function
domestically and internationally.
Managed the work of contract employees. Designed and developed new
programs for use across the
firm's fourteen offices.
Sold ideas for improvement of technical training internally to
Information Services management, and
the firm's Technology Committee.
Taught trainers how to sell additional workshop enrollment during
training sessions.
Under unusual pressure to use internal resources, elected to outsource
training for key partners on
PowerPoint, improving their skills, which enabled them to secure a
$50MM new client.
Assessed the skills set of trainers, and instituted a team approach to
the design and review process.
As a result, job satisfaction increased and turnover was zero.
PROJECT MANAGER/BUSINESS ANALYST
-
Baarns Consulting, Inc
. - Sylmar, California 1998 - 1998
Software development house for business applications
Major client contact with the purpose of expanding business in
existing accounts. Wrote key portions of
the firm's strategic plan for vertical market development and the
business plan to transition the firm's
focus from developing Back-Office applications to Web-based
applications, thereby exiting an
over-saturated market for a new and growing one.
Converted project creep (or add-ons to the scope of a project) using
consultative selling techniques,
into features for a "Version 2." This resulted in revenue from a
second project for Version 2 development.
Served as part of the management team that went into new and existing
clients to secure new
business.
GENERAL MANAGER
-
TechWorks, Inc
. - Los Angeles, California 1984 - 1998
Training company marketing training services to major client companies
in the United States, Europe
and the Middle East.
Emphasis was in two areas, daily management and logistics, and
managing the firm's sales and
marketing efforts. Managed the design and development of custom
training programs and materials for
client companies. Developed business plans, marketing plans, managed
sales and client relations.
Hired and supervised support staff and trainers.
Developed an effective presentation strategy that the competitor could
not duplicate, thus keeping a
much larger competitor from securing an exclusive contract in a key
account. Revenue from this sale
was $120,000.
Developed a sales program to use excess office space for training
programs, that brought in
significant additional revenue
Designed a targeted marketing strategy for acquiring key accounts. The
strategy first paid off when
ARCO Products Company signed a deal and became the company's largest
account.
VICE PRESIDENT
-
The Training Company, Inc
. - San Francisco, California 1982 - 1984
Training company supplying PC and Macintosh technical training to
businesses in the Bay area.
Duties included new client sales and development, developing new sales
proposals, hiring sales people,
and developing sales and marketing presentations, managing client
relations, developing materials,
supervising trainers and technical writers, hiring and managing staff.
Organized a group of experts to secure financing for a start-up
training business that grossed $1MM
the 1st year.
Delivered detailed proposals that were successful in securing the
contracts for training materials, and
establish the criteria for Authorized Training Centers for MicroPro
Software. The projects brought initial
revenues of over $350,000.
Developed an on-going relationship with B of A for PC training
services that brought in annual revenue
of $1.4MM.
Prior to 1982
Management-level positions with other companies including Warner
CommunicationsRegional Sales
Manager, CBS PublicationsRegional Sales Manager, KCBS-FMGeneral Sales
Manager,
KOIT
-FMLocal Sales Manager. Accomplishments:
Designed a direct sales campaign that brought a radio station an
additional $250,000 per year.
Developed a methodology for tracking print advertising in major
markets, presenting valuable
information not available to broadcasters in the past. Thirty of
forty-five radio stations subscribed at $500
per month or $180,000 per year.
PROFESSIONAL ACCOMPLISHMENTS
Co-author of the Excel Developers Kit, published by Microsoft Press
Author of the Microsoft Excel OnLine Experience available via
Microsoft's web site
COMPUTER SKILLS
Microsoft Windows to version 2000, Microsoft Office to version 2000,
Microsoft Word to version 2000,
Microsoft Excel to version 2000, Microsoft Outlook to version 2000,
Microsoft PowerPoint to version
2000, Microsoft Access to version 97, Microsoft FrontPage to version
2000, DB2 Reporting, Focus,
PeopleSoft SQL, Paint Shop Pro, Visio Professional, Corel Draw,
Internet Explorer to version 5.x, Claris
Works, iManage, Microsoft Windows NT, Novell, Unix, Linux, Java
EDUCATION
MBA Degree
- Chadwick University, Birmingham, Alabama
BS Degree
in Business Administration - Chadwick University,
Birmingham, Alabama
Business Studies
- John F. Kennedy University, Orinda, California
General Education - Diablo Valley College,
Pleasant Hill, California
Certificate in Electronic Communications Technology
- Laney College,
Oakland, California
Course in Human Relations & Public Speaking, Customer Relations
Course, and Sales Course
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