Design Marketing

anna d eredita studio d eredita

*** ***** ***** ***. *** Alameda CA 94501 415-***-****

*.********@*******.*** *.********@**************.*** studioderedita.com

synopsis

15+ years of experience in design, print production, online and mobile design.

Mac skills include Adobe CS5: Acrobat, InDesign, Photoshop, Illustrator; Mac OSX, MS Word,

PowerPoint, utilities, storage, scanning and systems management.

Passionate about color, design & typography, trends

Motivated, thorough & attentive to details

experience

Online, Mobile, Print Graphic Design/Art Direction/Illustration/Print Production

10.09 (Consultant) - 05.10 - Current

RingCentral, Inc., Creative Services, San Mateo, CA.

Provide creative support to all departments within company, with emphasis on marketing. Leading an

international team of four with support from creatives in product development and copy. Responsible

for maintaining brand guidelines. Vendor engagement and print buying. Project management.

Online projects: website, mobile web design, app design, banner ads, email marketing, social media:

Facebook, Twitter; SalesForce Knowledgebase integration. Event marketing projects: tradeshow booth,

datasheets, overviews. Reseller marketing: incentive program items, in-store banner displays. Product

support: packaging, userguides, and collateral.

Freelance Online and Print Graphic Design/Art Direction/Illustration/Production

12.08 - 10.09

Client list: fTroop, 13Squared Studio, Lamfers and Associates, LeapFrog School, Cymbic, Inc.,

Design Systems Group, Kimiko Chan Design, Rio Linda USD, Linking San Francisco - SFUSD,

TDC-The Design Company, Vianett - tailoring, Woodman Ink

Providing clients with art direction and solutions to visual & design problems. Creating new per-

spective or continuing on already branded material or interfaces. Mindful of user experience based

technology parameters. Maintained flexibility in wearing many hats from estimating, designing,

supplier coordination, illustration to production, presschecks. Setting up and directing photoshoots.

Working under fast deadlines and tight budgets on projects large and small.

Online and Print Design/Art Direction/Production

04.04 - 12.08, 01.08 - 07.08 (Consultant)

LeapFrog Enterprises, Inc., School Marketing Division, Emeryville, CA.

Working with design director to develop brand look and feel for Tier 1 & Tier 2 educational classroom

management products. Design and production applied to packaging, manuals, booth graphics, and

various marketing materials, email campaigns and online advertising.

Online, Media and Print Design/Senior Designer/Production

02.01 - 10.02

Cymbic, Inc., San Rafael, CA.

An integrated marketing agency that has a good business development team gave the creative team

opportunities to work on large projects. Working in tandem with the creative principal and other

design members on concept brainstorms and being responsible for certain components of projects.

The outcome was seamless design integration throughout marketing collateral, sales materials &

online sites. Other projects included branding and packaging.

anna d eredita studio d eredita

design print production online

Online and Print Design/Art Direction/Production

01.98 - 10.00

answerthink/think new ideas, San Francisco, CA.

Design direction for marketing agency that provided end to end solutions. Manage and mentor

an 8+ creative team. Balancing resource allocation, project management, product deliverables,

c lient presentations and budget restraints. Determine hiring and firing of creative resources,

placing active input in the selection of coders, programmers, producers, and information archi-

tects. As well as the continuation of providing clients with quality visual & marketing solutions.

Online and Print Graphic Design/Art Direction/Production

04.96 - 01.98

Cruz Design Associates, San Francisco, CA.

Design and art direction on print and web. Working directly with the principal, freelance designers,

printers, writers, photographers, illustrators from concept to implementation. Constant client inter-

action. Recruiting, supervising and training freelance designers and production artists when neces-

sary. Projects included redesign of Boericke & Tafel s homeopathic remedies package line, this lead

to a 30% sales growth. Partial client list: HP PG&E, Nestl, Pacific Bell, DelMonte,

Graphic Design/Production

04.93 - 10.95

Naganuma Design & Direction, San Francisco, CA.

Concept development, project management and production implementation of corporate brochures,

marketing materials, corporate identity, signage and packaging. Overseeing computer systems and

advising principal on company needs, leading to faster production turnaround.

Freelance Graphic Design/Production

11.92 - 03.93

Signum Visual Concepts, Inc., San Francisco, CA.

Design development and implementation of Japanese based identity systems and signage for

national and international corporations. In the process, gaining knowledge of the interest and mar-

ket of the Japanese national.

Graphic Design/Production

03.92 - 09.92

Bechlen/Gonzalez, Inc., Honolulu, HI.

Design and production of print materials. Other projects include branding and textile design.

education

Academy of Art University, San Francisco

B.F Graphic Design.

.A.

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