Manager Marketing
Resume:
Eric Weisberg
Seattle, WA 98119
************@*****.***
Marketing and training professional with a broad range of experience converting complex
technological concepts into simpler, easier-to-understand messaging.
Communications expert with superior command of corporate and marketing languages. Skilled at
collateral, web content, and sales training development.
Solid leadership and analytical abilities. Expert at managing teams of differing talents and expertise
in developing and launching new communication and training programs.
Experienced at budgeting, estimating, cost-accounting, and scheduling to ensure project completion
to budget and schedule.
EXPERIENCE
Compliance and Ethics Training Manager, April 2011 Present
Microsoft Corporation, Redmond, WA
Managed development and production of mandatory legal compliance training courses for population of
90,000 internal employees as well as another 150,000 vendors and contingent staff. Built systems for
tracking user completions and reporting non-completions to management and others. Managed the
process of researching and selecting a Learning Management System to scale to half a million users.
Worked with subject matter experts in areas as diverse as Legal, Finance, Procurement, Security, and
Engineering.
e-Learning Program Manager/Course Developer, November 2006 April 2011
Juniper Networks, Sunnyvale, CA
Lead the development of all asynchronous e-learning programs from basic training on how
networks work to advanced marketing courses on how to transition from the Cisco operating
system to the Juniper Networks operating system. Managed content creation of pre-sales training
programs. Developed innovative interactive JUNOS CLI simulation. Winner Q2 2007 CSAT
Award for Enterprise Routing Program.
Recent Programs:
JUNOS as a Second Language
Networking Fundamentals
Introduction to the JUNOS CLI
Marketing Consultant/Contractor, February--October 2006
Cisco Systems, San Jose, CA
Manage Unified Communications content development projects for enterprise and SMB division.
Projects include customer stories, marketing videos, hands-on Flash training and marketing pieces.
Responsible for client service, content management, vendor management, implementation, and
integration. Defined objectives, managed scripting or scripted myself, oversaw production, and worked
with technical resources to implement.
Eric Weisberg
1943B 7th Avenue West
Seattle, WA 98119
************@*****.***
Content Manager, September 2003 February 2006
Mentorware, Inc., San Jose, CA
Developed multimedia and Flash-based marketing pieces for a wide variety of technology and other
clients. Responsible for all client services, content and scripting, and project management of training
courses and marketing pieces. Work with clients to define objectives, establish processes, and review
deliverables; direct writers, graphic designers, and developers to deliver projects. Clients include:
Juniper Networks; Intel; IBM; Sun Microsystems; Fireman s Fund; Nimblefish; and Cisco Systems.
Marketing Communications Manager, 2002 2003
Covad Communications, Inc., Santa Clara, CA
Managed the direct response and general advertising for a $20 million annual national media program.
Directed development and execution of TV, radio, print, direct mail and email, and online advertising.
Developed corporate positioning, messaging, and branding programs, and synthesize results into a new
web site, sales collateral, and user materials. Conducted agency review/search.
Director of Marketing and Corporate Communications, 2000--2002
Latitude Communications, Inc., Santa Clara, CA
Responsible for driving strategy for all awareness and lead generation activities for provider of
MeetingPlace web and voice conferencing solutions. Planned and implemented national business and
consumer advertising campaigns, PR activities, web site redevelopment, direct marketing activities, and
events. Drove development of communications programs to move from product to service business.
Director of Marketing and Corporate Communications, 2000
Speedera Networks, Inc., Santa Clara, CA
Directed the activities of marketing communication program, including advertising, direct mail, PR,
trade shows, sales collateral, and web site communications. Developed communications objectives and
set strategies to meet those objectives. Also responsible for internal and recruitment communications
and the public image of the company. Managed 5 full-time staff and a bevy of freelancers, contractors,
and agencies.
OTHER
Volunteer, 2006--Present
Taproot Foundation, San Francisco, Seattle
High School Sports Referee, 2006-Present
King County, WA High Schools
EDUCATION
Bachelor of Arts, English
University of California, Berkeley
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