Manager Project

Location:

Lake Hamilton, FL

Posted:

January 04, 2013

Contact this candidate

Resume:

General Sales Manager / Internet Director

Micro SitesSocial Media

Eric Edwards

PO Box 742 Lake Hamilton, FL 33851 Phone: 863-***-**** ********@*****.***

General Sales Manger/Internet Director/BDC ManagerTen years of dealership management experience, managing Sales Staff, Internet Departments and Business Development Centers for multiple dealerships.Over 15 years of experience in building, developing and managing website, 11 of those in the automotive industry.Extensive use of cutting edge technology and processes to drive online traffic. Creative use of Video, QR codes, Social Media and Microsites to set me apart from the competition.Over 13 years of dealership experience. Holding or assisting nearly every position in the store from selling cars to GSM.Training staff members has always been a passion of mine. I enjoy team building and honing the skills of all team members.Maintaining maximum gross profits in all departments.Inventory management, identifying a proper mix of new and fast moving pre-owned vehicles.Working within an advertising budget to drive traffic.Maintain the highest level of customer satisfaction and retention

Skills

Development of Training Materials

Professional Experience

Jarrett Automotive Group Davenport, FL

Business Development Center Manager, 12/2011 to Present

I was hired to build a Business Development Center from the ground up for a dealer group of five Ford stores. Within six months we were closing over ten percent of leads coming into the BDC.Select and purchase CRM softwareCreate proposals for customers, Desking deals and submitting for financeWork with sales staff on effective use of CRM software and follow-up

FIAT of Winter Haven Winter Haven, FL (Mahalak Auto Group)

General Sales Manager, 2/2011 to 12/2011

I was chosen to take on the challenge of reintroducing the FIAT brand to Central Florida. Opening with a small staff it was necessary to be flexible and be able to step into any position from meeting and greeting customers on the lot to negotiating deals and acting as back-up F&I manager.

Selected Accomplishments:Leading the day to day operations of the sales department.Six months prior to opening I organized and attended off-site events to get our new product in front of the public to generate interest.Hiring and training staff members in selling and negotiating skills as well as adhering to all policies and procedures set forth by management. As well as continuously strengthening employee s weak areas.Acting as the main desk manager to negotiate all car deals to maximize profits and customer satisfaction.Ordering inventory to ensure a proper mix and to maximize inventory turn.Working within our advertising budget to drive traffic and sales.Analyzing and tracking metrics for the sales department. (Ups, closing ratios, traffic from advertising sources, etc.)Creating ads for mailers, newspapers, magazine and online sources, utilizing a variety of graphics programs. (Proficient in all Adobe products.)

Internet Director, 2/2011 to 12/2011

Launching a new brand to the United States like FIAT required a strong online strategy. I was chosen to lead the opening of a new dealership primarily because of my strong online skills. We began building our web presence the day we learned that we were chosen as a new FIAT dealership and we increased our online relevancy, traffic and lead generation dramatically over the next six months.Managing the web presence for all departments.Keeping website content up to date and fresh.Keeping track of new industry trends and staying ahead of technology, QR codes, Micro-sites, Social Media, Reputation Management.Tracking Metrics for websites and lead management.Mystery shopping our stores as well as the competition to ensure our market edge.Launched a Facebook campaign and generated over 500 Likes in the first three months and quickly grew to over 1,000. www.facebook.com/fiatofwinterhavenCreated dozens of microsite campaigns to build traffic and generate business. For example http://www.fiatblog.net, http://www.fiat500abarthusa.com

Dodge Chrysler Jeep of Winter Haven Winter Haven, FL (Mahalak Auto Group)

Internet Director/Sales Manager, 11/1998 to 12/2011

Over the years I held a variety of positions and took on any job that needed to be done.

Selected Accomplishments:I built the company s first website in 2000 and have used a variety of website providers over the years as technology has changed.Have launched dozens of Micro-site campaigns along with Search Engine Marketing campaigns to target specific customers and support new product launches.Manage and track all lead providers to ensure quality leads and proper responses from internet sales staff.Manage our ADP CRM software to trigger proper responses and assign tasks to appropriate staff members. I was part of a small group of ADP users from around the country that helped to consult on their latest version of their CRM software.Prior to CRM programs becoming popular I built my own CRM database utilizing Microsoft Access.

During the twelve years I held a variety of positions at this dealershipSales Manager, desking car deals and managing sales staff.BDC Manager. I developed and ran the store s first BDC department.Customer Service Manager. I was the store s first Five Star Coordinator and managed Chrysler s Dealer Standards program to ensure maximum points for customer service scores.Organize and present new owner clinics once per quarter.IT manager. Programming and maintenance of the phone system. Working with outside company to ensure all PC s are up to date and functioning properly.Opened and ran a separate accessory store for customizing vehicles as well as auto body repair.Floor manager. Managing a team of sales representatives to close car deals.

Natural Encounters Inc. Lake Wales, FL

Bird Show and Animal Training Services

Project Manager/Lead Trainer, 2/1994 to 11/1998

We produced educational animal shows for zoos and theme parks around the world. In addition to being the lead animal trainer I was responsible for training staff members and developing teams to perform shows around the world. I oversaw the construction of facilities, wrote scripts and presented shows.

Selected Accomplishments:Served as the project manager to produce a free flight bird show for Disney s Animal Kingdom. Hired and trained 25 new trainers as well as training over 100 birds to perform nine shows per day seven days per week. I also serviced as the main presenter of the shows.Developed educational animal programs for zoos in Sydney Australia, Tasmania, Australia, Durban South Africa, and throughout the United States.

Technology

Software: Adobe Master Collection (Photoshop, Illustrator, InDesign, Acrobat), Video Editing (Adobe Premiere, Avid Studio), Microsoft Products (Word, Excel, PowerPoint, Publisher, Front Page, Outlook, Access) Database Programing, CRM programs (ADP CRM, ELead, VIN Solutions), DMS and Desking tools (ADP Drive & Websuite, MarketScan, AutoSoft, Profit Monster) And many others. I ve never met software I couldn t learn quickly.

Other: Published writer in both specialty magazines as well as co-authored two books.