Ryan Pelan
******@*******.******.********.***/in/ryanpelan 206-***-****
SUMMARY
Over 15 years of technical and creative team management, leveraging highly developed
skills, knowledge and instincts about what will maximize a response to any given offer
across multiple channels including: web, UX/UI design, print, and video. Work directly
with Founders/Presidents/CEOs and key stakeholders of organizations to understand user
needs, interpret product goals and determine design objectives.
Areas of Expertise
Team Management User Experience Program/Product Management
Web Analytics Art and Creative Direction Usability and Information Architecture
Customer Loyalty Social Media Strategy Brand Management
Brand Management Email Campaign Management Web Strategy and Design
EXPERIENCE
Institute for Systems Biologya Seattle, WA
Non-profit life sciences research institute on the leading edge of Systems Biology
Responsible for activities focused on brand alignment throughout multiple channels,
website, social media, email marketing and print marketing. Managed over 80 company
websites including corporate site, intranet and International Symposium sites.
MANAGER OF ONLINE AND CREATIVE SERVICESJune 2005June 2012
Selected Accomplishments
Project Management Managed and coordinated planning of development efforts for internal
redesign of website. Took the lead in architectural aspects of UI applications, bringing
together business and editorial needs with architectural perspectives and creativity.
(https://www.systemsbiology.org/)
UI/UX Design Produced wireframes and prototypes to ensure interaction and visual
designs communicate and function successfully for varying technical and performance
specifications.
Business Requirements Determined on a case-by case basis the most effective ways to
communicate designs through site maps, content maps, outlines and interactive
demonstrations.
Evaluated and proposed new design and layout for corporate website to increase usability
and increase traffic and unique visitors; in collaboration with IT staff, implemented
changes resulting in 82% increase in new user traffic.
Identified and implemented eCommerce solution to address ongoing legacy issues related to
multiple event websites; resulted in 90% decrease in user complaints/issues.
Managed design and development process of Institute s Annual Symposium websites and
programs; resulted in $34k cost reductions and increasing sales/sponsorship over $100k.
Developed and tracked full cycle email campaigns that were relevant and appealing to the
target audience.
Identified need for metrics to measure success of websites with varying priorities and
goals; implemented Google Analytics resulting in standardized metrics for the institute
but allows for each site to identify its own dashboard for monitoring site traffic.
XUMA a Las Vegas, NV
Internet application service provider that combined complete customization of a
traditional systems integrator
Initially integrated backend software components with front-end design templates and
within 2 months asked by senior management/leadership to take on additional client
relationship/account management responsibilities that streamlined the process between
clients and developers to decrease development time and increase client experience
satisfaction.
WEB DEVELOPER April 2000June 2003
Selected Accomplishments:
Project Manager Led web development and design team through full life cycle.
Web Development Coordinated launch of $10 M project for subsidiary of multi-national
site in 9 languages and 2 audiences, consumer and professionals on time and on budget.
Led web development and design team through implementation of phase 1 and phase 2 client
projects resulting in 20 K annual bonus.
Represented client needs, during requirements identification and implementation with Java
engineers and interface designers.
Coordinated launch of $10 M project for subsidiary of multi-national medical site in 9
languages and 2 audiences, consumer and professionals on time and on budget.
Responsible for implementing CMS into client websites within schedule and under budget:
selected to get trained on Documentum to incorporate into their own system.
SafeHarbor a Seattle, WA
Customer service provider utilizing knowledge base services for both web and contact
centers.
Responsible for design, layout and maintenance of corporate website and intranet site.
WEB DESIGNERApril 1999April 2000
Selected Accomplishments:
Project Management Oversaw design and implementation of client side websites using
HTML, .asp and JavaScript.
Product Development - create an account and check out user interface.
Digital Design Created all original artwork for companies knowledge solutions to
enhance UI and UX.
Built replica of the support sections on 6 clients websites ensuring seamless end user
experience; decreased calls to contact centers on average 35% resulting an average savings
of $50 K for company
Created original artwork for 6 companies to align product with client brand.
Created all original artwork for companies knowledge solutions brand.
COMMUNITY INVOLVEMENT
YMCA, Hoquiam WA 1997Current
Over 15 years of volunteering as summer camp counselor for up to 50 children between the
ages of 6 and 12.
The Moyer Foundation at Camp Erin, Seattle WA2008 2010
Provided grief counseling to youth ages 6 to 18 who experienced loss of a loved one.
TECHNICAL SKILLS
Photoshop a Illustrator a Fireworks a Dreamweaver a HTML a Drupal a Word
Press a Flash
Social Media a Premiere a Plone a Visio a CSS a Mac a PC a Word a Constant
Contact a Powerpoint
EDUCATION
Art Institute of Seattle Associate of Applied Arts Seattle, Washington
Major: Computer-Based Multimedia Communication.