Design Years Experience

Clients

References

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Summary

User Experience and Creative Lead with 3 major website redesigns for 3 fortune 500

companies (Bio-Rad, CVS, Staples) in the last 7 years. 13 years experience in

creative/interactive design, human factors/user-centered UX/UI design, usability testing,

functional prototyping, and presentation-layer development. Proven track record of driving

projects from preproduction and conceptualization all the way through the wireframing,

creative, functional design, and development processes. Five years management experience

of direct staff.

Skill Highlights

User Experience and Usability

Extensive experience in user-centered design, human factors, usability testing, use cases

and flows, research, wireframes, prototyping, and ongoing collaboration with business

teams, development teams, marketing teams, and most important, the users themselves.

Creative Design and Direction

Planned, conceptualized, wireframed, designed, and built hundreds of websites and other

interactive experiences for various organizations, from Fortune 500 companies to small

businesses. 13 years experience in industry-standard design programs and creative/UX best

practices.

Management

5 years experience with direct day-to-day management of staff, including reviews, goal

creation and assessment, task delegation, and workflow management.

Tools

Adobe Creative Suite (all programs), Axure, Visio, HTML, CSS, ActionScript, JavaScript,

Interwoven, BroadVision, Oracle, Portal, Acrobat, QuarkXPress, Carrara 3D Studio,

Microsoft Office, iWork and iLife, Mac and PC platforms.

Urls

Some work is available at the following urls. Additional work samples available upon

request.

ranDimension.com Visit any portfolio section of this website in the main navigation bar

for work samples

www.bio-rad.com Bio-Rad Laboratories corporate website, featuring products and

applications, rich multimedia presentations, and more

cvs.com CVS/pharmacy website, set for redesign launch in 2012

cvscaremark.com CVS/Caremark corporate website

wideworld.harvard.edu/en/ Harvard University website for the Wide World educational

program

www.staplesadvantage.com Staples B2B brochure and E-commerce website (login required

for online shopping)Recent Experience

March 2011PresentCVS Caremark Corporation Woonsocket, RI

Lead UX Designer

Creatively and functionally engage business teams, creative/advertising/marketing

managers, designers, various agencies, and development teams to conceptualize, plan,

wireframe, design, develop, test, and deliver world-class customer experiences for CVS

Caremark and CVS/pharmacy (including websites, mobile, tablet, advertising, social media,

store signage, television, etc.)

Serve, in conjunction with Creative/Usability Director, as organizational leader and

keeper of user experince/usability best practices and interactive/creative sensitivities

Consistently provide business teams and creative designers with education and insight

into UX principles such as user psychology, mental modeling, use cases, functional flows,

etc.

Work intensely with business analysts, information architects, and developers throughout

functional prototyping and development cycles by offering usability direction, art

direction, and creative support

Analyze and act upon brand-strategic customer research from companies like Arnold

Worldwide and Forrester Research, along with CVS metrics and testing results

Provide daily UX/UI direction to creative advertising team, brand managers, and marketing

teams for all digital campaigns (including banners, email, mobile, social, microsites,

etc.)

February 2010January 2011Staples, Inc. Framingham, MA

Senior Interactive Art Director

Worked intensely with business teams, IT, and design/brand/marketing managers to create,

design, and execute the world s second-largest e-commerce website behind Amazon.com

Managed project creative/UX design strategy, workflows, use cases/flows, etc.

Delivered countless wireframes, design comps, and other assets to business and

development teams

September 2003July 2009Bio-Rad Laboratories Waltham, MA

Senior Art Director Online Media

Managed and employed online media design strategy, from conceptualization through

deployment by:

Partnering with product marketing, account managers, editors, web designers, and

developers to determine project scopes and goals, formulate content, set workflows, and

pass projects through the development process

Directing all creative and UX design for digital projects, including Bio-Rad corporate

website, Genomics website, mobile, and online advertising

Executing concept sketches, wireframes, design comps, Flash design and development, and

front-end HTML and CSS development

Communicating extensively with creative, editorial, and business management to set online

media objectives, expedite workflow, and ensure contentual accuracy

Identifying, hiring, and managing freelance resources as needed

Utilizing metrics via ad coordinators and analysts to determine, initiate, and implement

required action

Managed junior web designers and UX designers:

Set employee goals and performance objectives, and performed annual reviews

Managed day-to-day workflows, project assignments, client interactions/expectations, and

team deliverables

Collaborated with E-Business and Corporate IT throughout the development process by:

Delivering all front-end assets, including graphics, Flash, HTML, and CSS

Ensuring all aspects of final pages were consistent with style guide standards and best

practices

Assisting in the maintenance of the corporate website, including e-commerce support

Assisting in testing, quality assurance, and deployment

Worked extensively with product marketing, Marcom management, and brand managers in ad

campaign conceptualization and design

Earlier Positions

May 2002September 2003Web Productions Boston Leominster, MA

Senior Designer

July 1999March 2002Brattle Systems Inc. Arlington, MA

Web Designer / Web Content Editor

Affiliations

ranDimension Design Proprietor

Jennifer Baldwin Design Contributor

Avalini Publications Contributor

42nd Street Awards Excellence in web and Flash design

Demiurgus of the Web Awards Excellence in Flash design

Golden Web Awards Excellence in web design

Education

Providence College Providence, RI

Bachelor of Arts in English Literature, Minor in Studio Art, Concentration in Linguistics

Harvard University Cambridge, MA

Various courses in the arts and literature

University of Massachusetts Lowell, MA

3-Dimensional Modeling and Animation

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c 2012 Rand J. Refrigeri Jr. ranDimension Version 2.0. All Rights Reserved.

The color of shape is the same as the shape of color.

INFO

Rand Refrigeri

ph: 978-***-****

em: *******@*****.***

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