Manager Engineer

Location:

New York, NY

Posted:

October 07, 2012

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Resume:

Brooke Baldwin

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Resume for Brooke Baldwin

EXPERIENCE SUMMARY

Demonstrated over 12 years experience with usability, interaction design, and business

analysis for web and application development. Conducted usability studies and managed all

stages of user-centered design process. Engagement lead and primary liaison between

multiple business units and technology teams during full life-cycle development process.

Selected Clients include: CBS, JPMorgan, Morgan Stanley, Bank of America, BusinessWeek

Online, CIGNA, American Express, Pfizer, Department of Homeland Security (TSA), and Eli

Lilly.

EXPERIENCE

INDEPENDENTAND MADPOW (Feb 2010 - Present) Consultant, Experience Designer New York, NY

Primary experience designer for home healthcare clinical documentation application;

conducted primary research, designed concepts, created detailed wireframes, collaborated

with visual design and front-end development teams; primary client liaison

Provided short-term interaction design for horse racing website; developed detailed

wireframe extensions

UX Designer for Microsoft Dynamics CRM 4.0 custom implementation for private insurance

brokerage

DIRECTV (Feb 2009 - Feb 2010) Principle Usability Architect, New York, NY

Primary usability architect for 9 DIRECTV Latin American websites

Designed MiDIRECTV, a secure self-service online bill-pay and account management

website

Designed DIRECTV mobile DVR scheduler; designed DIRECTV sports portal

ENTERPRISE (Jan 2008Nov 2008) Lead Usability Architect St. Louis, MO

PHARMERICA/Kindred (

Nov 2006Nov 2007) Sr. Business Analyst Louisville, KY

CBS (February 2006July 2006) Manager, User Experience and Business AnalystTeam New

York, NY

JPMORGANCHASE (June 2005Jan 2006) Release Manager & Usability Engineer New York, NY

MORGAN STANLEY (March 2004Feb 2005) Sr User Experience & Business Analyst New York, NY

DELOITTE CONSULTING (

2000-2003) Senior Consultant New York, NY

ENJEWEL.COM (

2000) Digital Asset Manager New York, NY

NEW YORK TIMES DIGITAL (1999)Marketing Associate New York, NY

THE WYLIE AGENCY (1999) Product Manager New York, NY

HEARST CASTLE (1996-1998) Tour Guide San Simeon, CA

SYSTEM EXPERIENCE

General Tools: Microsoft Suite, Visio, Project, Camtasia Studio, Morae, Axure RP Pro,

Adobe Fireworks

SPEAKING ENGAGEMENTS/CONFERENCES

2011 Usability Professionals Association Conference, Education Committee Co-Chair;

Speaker Guide to Reading Body Language

2010 Usability Professionals Association Conference, Experienced Practitioner Committee

Co-Chair

2009 Usability Professionals Association Conference, Panels Committee Co-Chair

2008 Usability Professionals Association Conference, Back-End Usability Idea Market

Presenter

2002-2006 New York University Guest Lecturer, School of Professional Studies Master s

Program

EDUCATION

Masters of Science, Business and Technology (Web Publishing), New York University

Bachelor of Arts, English; University of California at Santa Cruz

MEMBERSHIP / TRAINING

Member - Cognitive Science Society

Member - NYC Chapter Usability Professionals AssociationMember - Usability Professionals

Association

Human Factors International: Putting Research into Practice

Human Factors International: User Centered Analysis

Nielsen Norman Group: eCommerce UsabilityNielsen Norman Group: User Testing

E.piphany: Real-Time Manager E.piphany: Real-Time Developer

Deloitte Consulting Training: Strategic Sourcing

IBM: WebSphereIBM: Content Management

Edward Tufte: Presenting Data and Information

UC Berekeley: Cognitive Psychology

FOREIGN LANGUAGESpanish - Advanced Conversation; Intermediate Business

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