Marketing Sales
Resume:
Email address
******@*****.***
First Name Middle Last Name Suffix Maiden Name
Scott Fuhr
N/A
Work Phone & Ext Toll Free Phone Fax Phone Home Phone
Cell Phone Pager Personal Web Site Address
484-***-**** www.linkedin.com/in/scottfuhr
Secondary E-mail
*****@**********.***
Address City, State
Zip
520 Foxwood Lane Paoli PA 19301
Month/Year Hired Month/Year Left Total Years with Company
Select 1996 Select 1997 1
Office Division Title
Cincinnati Administration Admin
Country Other Employment Details
(Previous positions, duties, or fun info)
United States
Marketing Co-op in the Cincinnati office, under Diane Weber.
Company Name Position
Advertising Specialty Institute Director, Corporate Communications
Company Web Site
www.asicentral.com
Company Size (employees) Est. Company Revenue Industry
251+ > $25,000,000 Consulting
Do you hold any professional certifications?
(Separate with commas)
* "Ducktorate" Degree in Marketing, from Disney University
Other Current Employment Details
(Description of Position)
Awards:
* Hermes Gold Creative Award, Association of Marketing & Communication Professionals
* Communicator Award of Excellence, International Academy of Visual Arts
* Finalist, 8th Annual Stevie Awards
Birthday Marital Status Spouse's Name Anniversary
May 18 Married
Children's Names & Ages
Avery, daughter, 15 months.
c Copyright Andersen Alumni Association 2012. All Rights Reserved.
SCOTT_FUHR_RESUME.doc
SCOTT D. FUHR
520 Foxwood Lane, Paoli, PA 19301
******@*****.***
Corporate communications executive possessing ten years experience delivering strategic
social media, public relations and marketing initiatives, resulting in millions of dollars
of new revenues, expanded global reach, and enhanced communications for multiple industry-
leading organizations. Key competencies include:
* Media Relations
* Social Media Strategy Development
* Executive Coaching and Branding
* Corporate Communications Policy
* Restructuring Internal Communications
* Crisis Management
PROFESSIONAL EXPERIENCE
ADVERTISING SPECIALTY INSTITUTE, Philadelphia, PA
8/04 - PresentDirector, Corporate Communications
Launched and advanced the corporate communications practice for this largest publisher
and software developer serving the $19 billion promotional products advertising industry.
Nominated for Top Small Workplaces by The Wall Street Journal and a Top 50 Fastest-Growing
Privately Held Philadelphia Firm. Report to the senior vice president of marketing and to
the president and CEO.
* Spearheaded podcast and video interviews for president and CEO to net new sales of
$100,000
* Managed blog, Twitter, YouTube and social media networks for president and CEO to
achieve over 30,000 views and new revenues of $10,000
* Counseled senior leaders to nurture personal brands and reputations that resulted in a
30% increase in positive media mentions
* Pitched or contributed to articles appearing in Advertising Age, CNN.com, BtoB,
Newsday, The Philadelphia Inquirer and USATODAY.com and on Emmy Award-winning WFAA TV,
resulting in ad value over $1.4 million
* Composed targeted press releases responsible for sales of half-million dollars and
exposure to audience of 9.2 million
* Repositioned firm as a premier employer, increasing career fair traffic by 50% and
gaining designation as a Best Place to Work from the Philadelphia Business Journal for two
years
* Championed awareness campaigns for affiliate partners Experian, OfficeMax and UPS to
grow savings for clients from zero dollars to $12 million
* Generated ideas for new products to net $250,000 in new sales, forecast for over $1
million
* Produced quarterly all-company meetings for 500 employees, to increase participation
rate by 10%
* Managed and mentored a marketing communications manager, specialist and intern
ALZHEIMER S ASSOCIATION, West Palm Beach, FL
7/04 - 12/05Consultant, Website Marketing
Executed strategic Website marketing, design and editing.
* Generated $100,000 in revenue
* Drafted, edited and updated copy regularly
8/01 - 6/04Director, Marketing
Developed public relations, branding and e-commerce plans to exceed revenue and
programming awareness goals for the Southeast Florida Chapter of the nation s first
voluntary health organization dedicated to advancing research for Alzheimer s disease.
Reported to the CEO.
* Coached CEO to serve as regional spokesperson for an executive radio program that
provided exposure to 430,000 constituents worldwide
* Directed public relations agency that resulted in 30 external placements in the Palm
Beach Post, Sun-Sentinel, National PBS affiliate WXEL-TV and Gold Coast magazine
* Co-hosted weekly radio show to deliver key marketing messages to 30,000 listeners
* Restructured chapter Website to increase online profit by 2,000%
* Redesigned quarterly newsletter to double the size to 12 pages and to spotlight donors
* Founded a Young Friends group to raise over $1,000 and build donor base
* Championed brand campaign rollout regionally and trained 7 chapter staff members to
communicate national brand mark procedures and guidelines
* Managed database coordinator to increase client base and prospects by 33%
HENDERSON MENTAL HEALTH CENTER, Ft. Lauderdale, FL
1/00 - 8/01Development Associate
Established marketing and fundraising department for this largest accredited community
mental health center in Broward County, serving 20,000 individuals through 16 facilities.
Reported to the director of development.
* Co-produced two themed annual galas to yield a 33% attendance increase year-over-year
* Authored a report recommending Internet enhancements to reduce by half the number of
steps online visitors should proceed through to donate
* Created cohesive brand messages to deliver to key donor constituents, gaining the
support of the Dave Thomas Family, founder of Wendy s International
ECKERD COLLEGE, St. Petersburg, FL
8/98 - 1/00Assistant Director, Annual Giving
Provided strategic direction and execution for marketing, fundraising and direct mail
campaigns for the annual fund of this 50-year-old private liberal arts college. Reported
to the director of development.
* Planned annual fund direct mail program to realize $150,000 in revenue
* Motivated student callers to increase productivity during phone drives to raise $85,000
and exceed all goals
* Developed marketing collateral for four Program for Experienced Learners breakfast
seminars to increase attendance by 25%
SKILLS
* Adobe Photoshop
* Social Media
* Digital photography
* Macromedia Dreamweaver, HTML editing
* Microsoft Office Suite
EDUCATION
* Bachelor of Business Administration, Marketing and Management, University of Cincinnati
* Ducktorate Degree, Marketing, Disney University
* Associate of Science, Multimedia and Web Design, The Art Institute of Fort Lauderdale
* Internships at Andrew Jergens Company and Arthur Andersen LLP
RECOGNITION
* Hermes Gold Creative Award, Association of Marketing & Communication Professionals
* Communicator Award of Excellence, International Academy of Visual Arts
* Finalist, 8th Annual Stevie Awards
Contact this candidate