*rd Charles McKinney

Marketing Communications Specialist at Eaton Corporation

Location

Kalamazoo, Michigan Area

Industry

Marketing and Advertising

Overview

Current

Marketing Communications Specialist at Eaton Corporation

Past

Digital Marketing Intern at Eaton Corporation

Residence Life Customer Service at Western Michigan University

Computer Consultant at Wagner & Associates

Education

Western Michigan University

Connections

35 connections

Websites

Company Website

Company Website

Public Profile

http://www.linkedin.com/pub/charles-mckinney/39/389/329

PDF

Summary

A dynamic individual with experience and a passion for all things digital.

Specialties

Communication, Website Management, Social Media, Email Marketing, Search Engine

Marketing, Web Analytics

Experience

Marketing Communications SpecialistEaton Corporation

Public Company; 10,001+ employees; ETN; Electrical/Electronic Manufacturing industry

May 2012 Present (3 months) Galesburg, MI

Maintain the North America Eaton Truck Division Website, Roadranger.com, as well as

manage monthly Newsletters in the Aftermarket Division and inform our subscribers of

product and service announcements.

Overseen a number of projects and helped coordinate both local and international teams.

Daily functions include maintaining strong SEO, analyzing and reporting visitor traffic

and conversions on KPI via Google Analytics, staying on top of the latest trends and

technology in the digital and business space, manage the North American Truck Intranet

space.

Digital Marketing Intern

Eaton Corporation

Public Company; 10,001+ employees; ETN; Electrical/Electronic Manufacturing industry

May 2011 June 2012 (1 year 2 months) 13100 E. Michigan Ave.

Maintain the North America Eaton Truck Division Website, Roadranger.com, as well as

manage monthly Newsletters in the Aftermarket Division as well as the Product and Services

Division.

Overseen a number of projects and helped coordinate both local and international teams.

Residence Life Customer Service

Western Michigan University

Educational Institution; 1001-5000 employees; Higher Education industry

August 2006 May 2011 (4 years 10 months) Kalamazoo, Michigan Area

Responsible for preparing space for youth camps/retreats that were help at Western

Michigan University. Also part a team that replaced old and outdated furnishings with new

furniture. Strengthened my customer service skills due to a wide array of customer

engagement experiences.

Computer ConsultantWagner & Associates

June 2007February 2008 (9 months) Kalamazoo, Michigan Area

Managed a number of internet/media projects for some local businesses including Allen

Edwin Homes, Consumers Credit Union, and The Otsego Club.

Skills & Expertise

SEO

HTML

Google Analytics

Photoshop

Project Planning

Project Coordination

Marketing Communications

Market Research

Social Media Marketing

Mathematics

XML

Enterprise Content Management

Web Content Management

Content Management

Digital Marketing

Digital Strategy

Education

Western Michigan University

Bachelor of Arts in Mathematics, Mathematics, Computer Science

20062012

Grade: Graduate

I had a hard time trying to find a subject I liked. I have gained experience in a number

of different fields such as Image Editing, using Adobe Creative Suites and other similar

open source software; Printing and Paper Engineering, using commercial sized printers and

paper testing labs; Computer Programming, gaining experience in a variety of different

languages including HTML, C, Visual Basic, Python; Mathematics, both theoretical and

applied.

Additional Information

Websites:

Company Website

Company Website

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3rd Charles McKinney

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