Customer Service Management

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What We Do

Overview

Products & Services

Investment

Timetable

Team

Managing Principal, J.J. Keegan

Agronomy: Dennis Lyon

Agronomy: Tim Moraghan

Agronomy: Armen Suny

Architecture: Kevin Norby

Clubhouse: Rick Christensen

Financing: M. J. Mastalir

Irrigation: David Bigler

Marketing: David V. Smith

Media: Steve Eubanks

Merchandising: Lisa Langas

Park & Rec Planning: Leon Younger

In The News

Resources

Book Release

Golf Operational Tools

Public Conversations

Research Studies

Tips - Video Clips

Webinars

Talk With Us

J.J. Keegan, Managing Principal

Behind the Face - Personal Values

Biography

Curriculum Vitae

Recent Engagements

James J. Keegan, Managing Principal

Education

M.B.A. International Business, University of Michigan

Concentrations: Finance, Marketing

B.B.A. Accounting, Cum Laude, Texas Christian University

Experience

GOLF CONVERGENCE Castle Rock, Colorado 2005Present.

Golf course management strategist creating visionary business plans to include serving as

Interim General Manager for clubs in transition. Managing Principal

FAIRWAY SYSTEMS, INC. Englewood, Colorado 19892005.

Golf management software firm offering comprehensive diversity of modules to municipal,

daily fee, resort and private course. Founder and Chairman of the Board

**Early career includes extensive achievements in financial services and senior

management with KPMG and formation. Served as Captain in USAF, AFLC Command, Auditing

Division.

Publications

Best Management Practices: A Photo Essay - 250 page training manual for golf courses

designed to strengthen marketing initiatives and improve customer service.

Divergent Views A Monthly Operational Newsletter for the Golf Industry focusing on

maximizing revenue, increasing operational efficiency and enhancing customer service.

Published numerous articles for various weekly and monthly periodicals including

Entrepreneur Magazine, Franchising, National Golf Foundation s Golf Market today, and

newsletters for publication to clients of Golf Convergence and Fairway Systems including

travel prologues of Australia, England, Japan and Korea

Accomplishments

Created a nationally recognized consulting firm of leading experts within the golf

industry (Golf Convergence) resulting in new marketing and revenue opportunities for

clients. Services to clients have increased customer retention and revenues, increased

operational efficiency and accelerated systems selection and implementation.

Created a golf management software and services company, raising capital to fund the

strategic vision and as CEO led software development, sales, marketing and financial

management of the firm. Led the firm through multiple growth phases, ultimately selling

company for several million dollars and generating returns of 169% for initial investors.

Conceived of an equitable method to distribute golf tee times by providing telephony and

Internet solutions that streamlined the reservation process for managing thousands of

customer tee time requests simultaneously. Formed relationships with municipal

governments, large corporate golf operators and resorts, selling the product to over 350

golf courses in the U.S., U.K., Ireland, Korea and Saudi Arabia. Individual course

revenues increased over $100K annually after system installation.

Developed an industry leading point of sale system with integrated tee sheet, CRM,

revenue management, security, accounting and management reporting. Actively partnered with

clients to guide their utilization of best practices and ensure that the business

intelligence within the company s software was properly adopted.

Recent Speaking engagements

Have made thousands of sales presentations, training seminars and industry speeches both

domestically and internationally including the following recent engagements:

Jonas Seminars

Iowa PGA

PGA Michigan Section

National Golf Course Owner s Association Annual Convention Golf, Inc.

Golf Course Superintendents Society of America Annual Convention

Golf Institute of the National Parks and Recreation

NRPA Golf Institute

Kemper Sports Management Annual Meeting

California Municipal Golf Course Managers Conference

ING Media Conference

New Jersey Public Golf Course Managers Annual Meeting

Licenses and Certifications

Certified Public Accountant, State of Colorado, Inactive License Number 3823: 1974 to

current

Professional Affiliations

Former Member of Club Manager s Association of America

Golf Magazine Panelist: "Top 100 Golf Courses in World" - 2002 to current

International Network of Golf

National Golf Course Owners Association

National Golf Foundation

Civic and Community Involvement

Life Member, Evans Caddie Scholarship Fund

Volunteer of the Colorado Golf Association, 1986 to 2002, serving as Governor and on the

Executive Committee, Finance Committee, and chairmen of Mira Vista G. C. Operational

Committee.

Certified Golf Course rater and rules official for numerous tournaments including the

local and sectional qualifying for the U.S. Open.

USGA Sectional Affairs Committee, 1996 1997

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