Sales Manager

Cynthia Leigh

Email: *********@********.***

Address: * *** ***** ****

City: Old Greenwich

State: CT

Zip: 06870

Country: USA

Phone: 860-***-****

Skill Level: Management

Salary Range: 90

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Cynthia Malara

69 Overshot Drive, South Glastonbury, CT 06073

860-***-****(O), 860-***-****(C)

3 Old Wagon Road, Old Greenwich, CT 06870

*********@********.***

DIRECT SALES & BUSINESS DEVELOPMENT EXECUTIVE

Dynamic, results-oriented sales and business development leader with proven track record of producing substantial sales and profit growth. Expertise in developing and driving new business models including digital technology, B2C websites and all aspects of social commerce. Extensive experience with companies seeking to reach their full potential, ranging from start -up ventures to companies with $1+ billion in annual sales including The Worth Collection, The Carlisle Collection, Doncaster, The Brooks Brothers Group (RBA), and The Limited Group. Recognized as an energetic leader and a strong motivator, with infectious passion and enthusiasm. Collaborative catalyst, with one team mentality and keen ability to inspire others to perform at their best. Acknowledged as an exceptional strategic thinker who consistently translates strategies into operational reality and success.

AREAS OF EXPERTISE

Sales & Profit Growth - Social Commerce - Market Expansion - Lead Generation & Recruiting - Leadership Development - Sales & Recruiting Training - Brand Positioning - Incentives, Awards & Compensation -

Event Planning - Public Speaking - Strategic Alliances - Virtual Office Leadership - Change Management

PROFESSIONAL EXPERIENCE

THE WORTH COLLECTION, LTD. 2011-2012

New York, NY

Direct Sales Luxury Apparel & Accessory Company

National Network of 1,300+ Independent Wardrobe Consultants

NATIONAL DIRECTOR OF SALES FOR NEW BUSINESSES: Developed Social Commerce business plan, achieving rapid and substantial virtual sales from the existing sales force. Created Virtual Agency Leader Business Model and provided path forward for the expansion of business opportunity. Member of the Leadership Team contributing to the company`s strategic development and launch of B2C website and activities that delivered a strong performance in national sales growth. Partnered in the expansion of the Worth Collection and W by Worth Traveling Trunk Show businesses.

* Provided thorough research and analysis of the field of social commerce, assessed potential viability for the company and gained acceptance of proposed new business plan.

* Established all business model policies and procedures including Virtual Agency Leader compensation, awards, incentives, sales and data tracking program, sign on fees, and sales support package and materials.

* Developed and refined the Virtual Agency Leader target profile and candidate qualifications.

* Established lead generation tactics, down line team building model, and referral sponsorship program. Effectively introduced and assimilated these programs into the field leadership and sales teams.

* Evaluated new digital technology and drove enhancements of the company`s social commerce applications and tools. Efforts resulted in rapid adaptation by sales force which generated substantial increases in interim show sales. Continuous selling through social commerce significantly contributed to a 17% SP/SU 2012 sales increase.

* Identified best virtual selling and servicing practices and created social commerce training materials. Created marketing collateral for Agency Leaders and tools to support their virtual businesses.

* Led social commerce Consultant training including internal Portal navigation, Glance and Select Customer Site utilization, new Agency introduction and business launch, client profile & data collection, virtual closet building and prototypes, virtual shopping -events-, new client procurement, and mastery of the collection.

LUXXE COLLECTIONS 2010-2011

Boca Raton, FL

Start Up Active Wear, Luxury Apparel & Accessory Company

SENIOR VICE PRESIDENT: Developed and executed all business strategies, policies and procedures to successfully launch newly created company.

* Defined product niche, target customer, company vision and mission statement.

* Focused product offering to afford maximum multiple sales, strong ROI, and high repeat business. Efforts included execution of creative cost reductions, improved product sourcing, and retail increase opportunities.

Developed and initiated distribution channel strategies for the company`s private label, direct sales, specialty retail, Corporate Showroom, and e-commerce businesses.

Created Research & Development and Sourcing & Production Time & Action Calendars.

Developed company contracts for Sales Representatives and Independent Wardrobe Consultants, including legal conditions, terms of agreement and protective requirements.

Established all company ordering, return, exchange, shipping, billing, and inventory control policies and procedures. Designed and implemented -Real Time- Availability Reporting.

Hired and trained staff for Florida office including Technical Specification & Quality Control Manager, Graphic Artist, Controller, and Showroom Manager. Coordinated and managed staff activities to insure smooth operation and consistent accountability to expected deliverables.

Created Luxxe Life press release package, utilized in advertising, recruiting, client procurement, industry events and trade shows.

THE DONCASTER COLLECTION 2006-2010

TANNER COMPANIES, LLC - Rutherfordton, NC

Direct Sales Luxury Apparel & Accessory Company

National Network of 1,400+ Independent Wardrobe Consultants

SENIOR VICE PRESIDENT: Achieved outstanding sales growth for the Eastern Division Sales Network leading a team of 4 Regional Directors, 24 District Business Leaders, and 600+ Wardrobe Consultants. Strategic member of the Executive Committee charged with improving performance of all core divisions of company. Visionary leader in product development and marketing direction with NYC based Design and Marketing team partners. Known for excellent event and conference planning, including event goals, strategic partner alignment, agenda, venue, event materials, budget, attendance, and measurement on return. Distinguished public speaker, earning reputation as most coveted host and presenter.

Maintained best in nation results on all key growth metrics for all 9 consecutive seasons, earning increased territory responsibility and national leadership role in business development.

Recruiting results consistently best in nation, adding $4.7 million in new sales. Created strategic recruiting strategies, pipeline report, and accountability and coaching programs. Implemented national recruiting training for network of 40 District Managers and 7 Regional Directors.

Agency retention results consistently 10-12% better than national results.

Sample liquidation consistently best in nation, out performing each seasonal goal.

Developed and implemented training programs including -E-commerce Integration & Continuous Selling-, -Building the Sale-, -The Pre-Show 8 Week Timeline-, -Goal Setting & Business Planning-.

Results of personal training initiatives propelled Eastern Division customer growth by 22 new customers per existing agency and a 16% increase in average $ customer transaction.

Identified product mix enhancements and opportunities for growth. Spearheaded the introduction of -Gold Label- product offering for top sellers and Agency`s with appropriate client profile base.

Contributed to the development of company managed newsletter, gaining an 85% adoption rate with Consultants. Use of newsletter enabled company to better control desired branding, image, and customer messaging. Consultant tool provided a medium for continual touch with customers and prospects, provided insight to individual`s purchase interests, and captured new client data through tracking methods.

Developed Pre-Season Show strategies and led training for Sales Consultants and field leadership. Achieved record Pre-Season Show sales and consistently delivered best in nation performance. Sales results afforded the company to better forecast, purchase and manage inventory.

Right-sized operating structure, resources, and management team, significantly contributing to a $3+ million increase in operating profits.

Provided strategic guidance on Retail Outlet Division strategy, including site selection, pricing, marketing, and alliance building with local Wardrobe Consultants.

THE CARLISLE COLLECTION 2003-2006

THE CONNAUGHT GRP, LTD.

New York, NY

Direct Sales Luxury Apparel & Accessory Company

National Network of 600+ Independent Wardrobe Consultants

NATIONAL BUSINESS DEVELOPMENT: Assisted in the launch and development of newly created National Recruiting Division. Partnered with Director of Business Development in the hiring, training and on-going support of 36 National Recruiters charged with identifying and appointing new Independent Wardrobe Consultants.

Supported the assessment of the Eccoci Collection`s leadership and Consultant teams, facilitating the transition of individuals to other divisions of the company.

Spearheaded the launch of the first Greenwich, CT Showroom, including contract negotiations, development of Showroom Policies & Procedures, and the recruitment of Agency Leaders and Showroom Manager.

Maintained reputation as a talented and collaborative partner with Training Team, Recruiters, Regional Directors, District Business Managers, and Consultants.

FIELD PARTNER - NY & CT: Revitalized existing Agency business, through rapid needs assessment, a listen to learn attitude, and focused individual development. Widely recognized as a stellar leader who eliminates roadblocks and gains acceptance and commitment to shared common goals.

Drove swift territory sales growth, achieving a 17% increase in first 9 months. Achieved best in nation status.

Led top performing CT Agency to a $250,000+ sales increase in first year.

Inspired significant cultural change, instilling a mentoring mentality where Sales Consultants help each other grow. Developed district-wide -Mentor Mate Program- which honored and leveraged individual`s best talents.

Known as a quick study, an excellent communicator and an out-of-the-box thinker who pays attention to the finest detail. Able to support and defend ideas and positions when necessary and drive initiatives with a partnership attitude and a one team mentality.

Acknowledged as a leader in the Field Partner Program and a strong contributor to the development, communication and implementation of company wide growth and retention strategies. Programs included: - Agencies At Risk - Proactive Resolutions-, -Referral Incentives & Programs-, -V.I.P. Strategies-, -Controlling Returns-, -Second Season Selling & Strong Finish-, -Attracting the Professional Client-, and -Building & Growing A Sales Team-.

RETAIL BRAND ALLIANCE CT 1996-2002

Enfield, CT

Holding Company for Brooks Brothers, The Casual Corner Group, Adrienne Vittadini

Specialty Retail Group with 900+ store locations.

SENIOR DIRECTOR: Led vision and strategic growth of 100% Private Label businesses. Intense focus on August Max Woman, a 112 store, $54 million company, specializing in Large Size Sportswear. Acknowledged as a resourceful and flexible leader who consistently delivers results despite shifting conditions or turbulent environments.

Product Development Director with expertise in seasonal color, theme, print, fabric, and silhouette.

Extensively traveled to Europe and Asia for fabric & color shows, design inspiration and sourcing.

Drove strategies to achieve a 26% growth in same store sales and an increase from 42% to 54% in gross margin.

Recruited, hired, and mentored team of 15 product development executives.

Spearheaded all marketing, visual merchandising, direct mail, and customer outreach initiatives.

Prior to 1996, held executive positions in specialty retail at The Limited, May Co., Abraham & Straus, D & L Venture Corp., Ohrbachs and Charming Shoppes. Consistently delivered ascending growth results in fast paced environments.

EDUCATION:

BS Degree, School of Management / Retail Major, Syracuse University

The University of Texas - McCombs School of Business - Virtual Leadership

AFFILIATIONS:

Cherish The Children, SCORE, Entrepreneurial Woman`s Network, Ladies Who Launch, People to People Outbound Ambassadors, Robert Christopher Yachts, Art Basel Miami, St. Joseph`s College / Women in Management

Contact this candidate