Manager Project

Jennifer Jordan

Project Manager at LANG Naturals

Location

Providence, Rhode Island Area

Industry

Marketing and Advertising

.

Jennifer Jordan

Contact Jennifer Jordan directly

Jennifer Jordan's Overview

Current

Project Manager at LANG Naturals

Past

Senior eCommerce Marketing Manager at Lealta Media

Email Marketing Manager at Lealta Media

Account Manager at Lyris Technologies

Associate Account Manager and Content Specialist Hybrid at Acxiom Digital

Server at A.P. Stump's Chop House

Manager at Abercrombie & Fitch

Sales Associate at Nordstrom

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Education

San Jose State University

Burlingame High School

Recommendations

11 people have recommended Jennifer

Connections

408 connections

Websites

Company Website

Company Website

Company Website

Jennifer Jordan's Summary

I am a very detail and goal oriented person that loves to take on new challenges when the

opportunity presents itself. I definitely believe in hard work as well as getting the job

done right the first time.

I enjoy working on product development and all things marketing related. I like getting

into the mindset of a customer or member and analyizing each webpage, link, sentence,

feature, and piece of content. I believe in thorough communication, listening to people

within the company at all levels for their insights, and personally using the product

you're trying to sell. I don't think you should ever launch a product you know is sub-par

and I think all managers should be open, honest, constructive, and positive.

Jennifer Jordan's Experience

Project ManagerLANG NaturalsJune 2012Present (2 months) Newport, Rhode Island

Senior eCommerce Marketing ManagerLealta Media

Privately Held; 11-50 employees; Marketing and Advertising industry

July 2010 February 2012 (1 year 8 months)

Manage BondRewards Blog as well as copywriting on financial advice, promotions,

industry updates, editorials, and social networking

Manage banner ad placements

Perform industry trend watch as well as competitor watch and analysis

Created wire-frames, business plans, creative briefs and new feature outlines for

flagship product

Manage all Social Networking platforms, communications, metrics, and promotions

Updated existing email marketing with the creation of new templates, promotions, and

copy

Perform all email marketing efforts for the BondRewards site

Manage triggered and promotional email marketing campaigns

Pull product and promotional specific offers to push to member base

Website merchandising

Website layout design, userflow, site enhancements

Updating our API and triggered member cycle with additional campaigns

Increased segmentation throughout our campaign launches to improve our deliverability,

CTR, Opens, and conversions

Worked with engineers on additional site enhancements and product features

QA email campaigns, printed assets. and website

Creation of the new BondRewards Logo via approvals and adjustments

Adding, updating, and managing affiliates to our merchant base

Pull metrics and analyize marketing data on member counts, unsubs, CTR, opens,

conversions etc

Organizing merchant categories to make the site more intuitive and user friendly

Email Marketing ManagerLealta Media

Privately Held; 11-50 employees; Marketing and Advertising industry

November 2009June 2010 (8 months)

Updating current email marketing with the creation of new templates and copy

Perform the email marketing efforts for the BondRewards Site

Manage triggered and promotional email marketing campaigns

Pull product and promotional specific offers to push to member base

Updating our triggered member cycle with additional campaigns

Increased segmentation throughout our campaign launches to improve our deliverability,

CTR, Opens, and conversions

Assisted engineering by requesting additional site enhancements

QA email campaigns as well the new BondRewards site

Creation of the new BondRewards Logo via approvals and adjustments

Adding new affiliates to our merchant base

Pull metrics and analyize marketing data on member counts, unsubs, CTR, opens,

conversions etc

Organizing merchant categories to make the site more comprehensible and user friendly

Manage BondRewards Blog as well as contribute with written works on financial advice,

promotions, industry updates, editorials, and social networking

Account ManagerLyris Technologies

Public Company; 201-500 employees; lyris.ob; Computer Software industry

March 2008 November 2009 (1 year 9 months)

Worked with over 120 clients on their email marketing efforts

Worked with them to improve their ROI as well as opens, clicks, CTR, SEM, and

deliverability

Consulted clients on their deliverability as well as email marketing strategy

Assisted clients in the initial launch with Lyris platform

Assisted clients on their domain masking, domain keys and dedicated IPs

While working with client base I also managed to up-sell and cross-sell when necessary

Assisted clients on troubleshooting and some technical issues when applicable

Associate Account Manager and Content Specialist HybridAcxiom Digital

Public Company; 5001-10,

000 employees; ACXM; Information Technology and Services industry

May 2007April 2008 (1 year)

Email Marketing with Acxiom's Campaign Manager platform

Reporting and analysis on campaign metrics

Running counts for client to ensure accuracy

Consulting with clients on each campaign launch

Integrating and editing each campaign to ensure it was error free

Launched over 35 campaigns a month for 5 divisions under Countrywide

Briefly worked with Gateway on their email marketing efforts as well

Server

A.P. Stump's Chop House

June 2004May 2007 (3 years)

Manager

Abercrombie & Fitch

Public Company; 10,001+ employees; ANF; Retail industry

20062006 (less than a year)

Sales Associate

Nordstrom

Public Company; 10,001+ employees; JWN; Retail industry

June 2000April 2003 (2 years 11 months)

Jennifer Jordan's Skills & Expertise

Email Marketing

Online Marketing

Copywriting

Blogging

Product Development

ecommerce

Project Management

Social Media Marketing

Competitor Research

Industry Research

CAN SPAM

Branding & Identity

Business Development

Marketing Strategy

Marketing Communications

Client Accounts

Account Management

Jennifer Jordan's Education

San Jose State University

BA, Business Marketing

2000 2006

Activities and Societies: - Delta Gamma - Women's Rugby Team - VP Marketing for

Entrepreneurial Society; College of Business

Burlingame High School

1997 2000

Jennifer Jordan's Additional Information

Websites:

Company Website

Company Website

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Groups and Associations:

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