Marketing Sales

Ronald McIntyre

Email: ********@********-*****.***

Address:

City: Camden

State: NJ

Zip: 08104

Country: USA

Phone: 856-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Self-Motivated Marketing Manager with over 8 years marketing and product development experience, enabling startup and established companies to increase leads and revenue. One who is extremely dynamic and has the ability to lead organizations to successful product launches and higher revenues. Expertise includes developing client relations, product marketing, promotions, public relations, project and communications management.

Educational Background:

High School Dipolma from Manhattan Community College, Brooklyn Navy Yard NY 1/2001 to 6/2004 (Business Administration)

Job History / Details:

Career Focus

Motivated Marketing Manager with over 8 years marketing and product development experience, enabling startup and established companies to increase leads and revenue. One who is extremely dynamic and has the ability to lead organizations to successful product launches and higher revenues. Expertise includes developing client relations, product marketing, promotions, public relations, project and communications management.

Summary of Skills

Competitive analysis

Advertising solution development

Quality assurance

Client acquisition

Predictive modeling

Customer targeting

Strategic event planning

Top-rated sales performance

Business recovery and sustainability

Complex problem resolution

Event management

Marketing materials development

Product management

Social media marketing

Needs assessments

Conflict resolution

Negotiation skills

Process development

Value analysis

Accomplishments

Process Improvement

Achieved revenue objective by implementing cost-cutting measures.

Sales and Marketing

Increased annual gross sales by 15 percentage .

Developed direct mass mailings which resulted in 8 percentage growth of customer base.

Management

Directed marketing team of 12 direct reports

Supervised creation of marketing strategies/plans and ensured operations were within budget constraints.

Product Roll-Out

Responsible for marketing for product launch including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.

Marketing Consulting

Advised and assisted, small businesses in business startups, business plans, marketing, public relations and communications with a 95 percentage success rate.

Product Development

Led team of 6 direct reports to determine packaging, positioning, pricing, advertising, sales forecasts and promotional aspects for successful new product launch.

Organizational Development

Implemented strategy targeting high-profile clientele.

Consumer Research

Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels.

Professional Experience

February 2002 to December 2009

Capital Enterprises/ Legacy International Enterprises Queens, New york

Administrative Supervisor and Sole Proprietor

I've Created and executed marketing/PR campaigns, including new product introductions and existing product development.I've Planned and executed events and marketing programs, producing five times the target number of qualified leads.I've also increased credibility and client awareness by developing marketing collateral through presentations, public relations campaigns, articles and newsletters.I also have developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

Education

Manhattan Community College Brooklyn, New York

Business Administration

Professional Affiliations

Society for Marketing Professionals (SMP)

Public Relations Society of America

International Association of Business Communicators

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