Manager Marketing

Colleen Elcham

Address ** ****** **** *********, *** 2161

Phone 042*-***-***

Email *******@***.***

Objective

To seek employment where I will be challenged and given the opportunity to utilise my skills and

experience, and be of a greater benefit to my employer and myself.

Experience

November 2006 April 2011

FileMaker, Inc. (Wholly owned Subsidiary of Apple Inc.) Sydney, NSW

Marketing Specialist, Asia Pacific Region

Advertising placements in industry specific publications throughout the Asia Pacific

Region Major Sponsorship with Macworld Australia online.

Managed and worked with PR Agency (Hotwire Australia)

Localised and maintained FileMaker Australia s main website

Localised and maintained 3 mini-sites for New Zealand, Singapore & Hong Kong Regions

Managed marketing budget

Marketed and localised quarterly promotions

Generated and managed Asia Pacific s quarterly Newsletter (electronic & print)

Generated eDMs and worked with outsourced company on distribution to our customer

base (BCP Marketing Services)

Maintained & distributed monthly price lists with multicurrency s for Asia Pacific Region

Generated web pages & web templates working closely with outsourced companies

(Clearsite & BCP Marketing Services)

Worked with Apple iTunes on Marketing FileMaker Apps

Worked with Apple Retail on in-store events

Worked with Apple Resellers in promoting the FileMaker Product Family

Organised & Managed Resellers & Apple Staff training

Managed product & program launches (7 major launches in 2010)

WWW Store Project worked & managed web store for AU & NZ; part of a WW Web

store team

Localising all marketing & program material, leveraging US material

Worked with Asia & New Zealand distributors promoting the FileMaker Product Family

including assistance with Seminars/Events for local markets

Worked with Developers to assist in Marketing their products along with FileMaker

June 2006 - November 2006

Diabetes Australia NSW. Glebe NSW

Special Events Coordinator (Temping)

Organised one of their annual fundraisers called the Great Australian Bite (GAB)

Maintained GAB Website www.greataustralianbite.com.au

Generated NEW and worked with existing Sponsors

Designed and developed all marketing material for GAB (posters, host booklet, donation

box, host invitations, balloons, recipe booklets)

Processed payments through internal Accounting System

Assisted and worked on all other Annual Fundraisers (Annual Black Tie Ball Buzz Ball,

Merchandise Selling Day Buzz Day, Walk for Wellbeing, Seven Bridges Walk)

February 2000 June 2006

Sage ACCPAC Australia Pacific (ACCPAC - Acquired by Sage Business Solutions)

Glebe, NSW

Events Manager (2000 2006)

Managed and successfully completed ACCPAC's annual 3 day conference since year 2000

with over 200 international and interstate delegates includes duties such as sourcing

venue s, negotiating contracts, hotel requirements, audio visual, sourcing sponsor s,

theme/decorative requirements, entertainment, speakers, handouts, conference

directory, invitations, registrations, evaluation responses, international and interstate

exhibitors, selling exhibit space, conference presentation CD s, agenda and much more

Organised the entirety of a wider range of events including seminars, product training,

Christmas functions both clients and staff and cocktail networking evenings

Conducted Product Launches Interstate and International road shows for clients

consisting of 50 150 attendees

Participated and organised Trade Shows, i.e. Comdex Expo, IBM Expo, ICAA Business

Forum, Customer Management World, Retail Business Technology, Automate and CFO

Summit

Corporate Hospitality for sporting events

Budget Analysis and Control

Increased attendance for all events by approximately 65%

Administration

Marketing Representative (2000-2003)

Designed and Executed Billboard Campaign for the Australian Region

Utilised and Coordinated ACCPAC s major sponsorship (Melbourne Storm NRL Club)

Coordination and Scheduling of TV and Radio Advertising

Organised Corporate Banners and Signage including office stationery

Organised and sourced promotional items

Coordination of material for PR company

Advertising placement in industry specific publications throughout the Australasian

Region

Marketing Budget and Analysis control

Weekly Electronic Newsletters

Personal Assistant to General Manager (2000 2003)

Diary Management

Organised Overseas and Local Travel

Managing Expenses

Sort through resumes to ensure GM s time is used effectively and efficiently

Organised Meetings (internal & external) including agenda and minutes

Contract Revisions

Filing and general administrative duties

Staff Management in GM s absence

Preparation of PowerPoint slides

Coordination of the internal office projects

1998-2000

Smart Business Systems (Acquired by ACCPAC - Subsidiary of Computer Associates)

Office Manager

All Account duties such as Accounts Payable, Accounts Receivable, Purchase Orders,

Order Entry, Entry of Daily Banking, Cashbook Reconciliation, Weekly Invoicing and

Collections

Maintaining Director/s and Staff Diary

Maintaining Databases

Handling Customer complaints and inquiries

Travel Arrangements and Events Coordination

Assisted with product and company marketing

General office maintenance

All Receptionist and Administrative duties

1995-1997

House With No Steps (Wheelchair & Disabled Association)

Supervisor (2IC)

Maintenance and Supervision of Office

Delegation of work to 24 Staff Members

Banking daily collections

Organising Daily Run for Courier

Reports on Sales Performance

Daily sales and computer aid

Data Entry

Staff Training and Manageability

Customer Liaison

Reporting to the Branch Manager as second in charge

Importing and Exporting of Sales onto PC s (System DAVOX)

Education

2010 Adobe Dreamweaver Certificate Course Sydney, NSW

2010 Adobe Photoshop Certificate Course Sydney, NSW

2001 Narelle Ryan Course Sydney, NSW

Event Management Certification Course

Conference Management Certification Course

1994 Granville South High Sydney, NSW

Higher School Certificate

Skills

Proficient in both MAC & PC. Microsoft Word, Excel, FrontPage, PowerPoint, MAC Pages,

Numbers, Keynote, ACCPAC Accounting Package, Adobe Creative Suite (Photoshop,

Dreamweaver, InDesign), FileMaker Database System, Davox (Telemarketing System)

Interests

Charity Fundraising, Reading and Socialising

References

Ms Charmaine Perkins

Director

BCP Marketing Services (FileMaker outsourced Sales & Marketing Services)

Mob: 041*-***-***

Mr Daithi Holden

Former General Manager

Sage ACCPAC Australia Pacific

Mob: 042*-***-***

Mrs Teresa Dennison

Former Finance Manager

Sage ACCPAC Australia Pacific

Mob: 041*-***-***

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