Project Manager Marketing

Pat LePaulmier

*** ** **** ****, *******, ON *********@*****.*** cell 647-***-****

E D U C A T I O N A L B A C K G R O U N D

(2000-2004) The Art Institute of Fort Lauderdale, Florida, United States

Bachelor of Science in Multimedia & Web

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W O R K E X P E R I E N C E

(2011) Notable TV Corp (Toronto, ON) / Contract Project

Web Marketing & Web Design

* Identifying additional revenue streams, for company

* Strategic planning of new website for national market (notable.ca)

* SEO & SEM preparation & installation of protocols

* Design of new sections

* Design of web marketing elements (ie: IAB banner formats)

(2005-2010) Xlnt Medias Inc. / Miami based Web Boutique Agency

Online Marketing / Project Manager

Primary Responsibilities: Web Marketing related

# Vodkaherbevents (US. market) (Liquor Company from Netherlands) (2008)

* Proposed concept and product (events website)

* Coordinated staff to attend events & gather content (generate user interaction)

* Backend system admin for loading of images & display of watermarks

* Email Marketing (product news, events notifications or advertising)

* Creation of database targeting specific audience (via events)

* Branding & Exposure on social platforms (Myspace & Facebook)

* Offline-Online incentives to draw users

* Inclusion of Brand watermark on images, for online download by users

# MacGames (French, Swiss and Quebec Market) (2006-2008)

* Every member page is highly optimized to draw maximum traffic from Google & Yahoo

* Every page URL & member data match, to make it SEO friendly

* PPC campaigns

* Site originally generated 100,000 euros in sales, today its 380,000euros (increase)

* First page of Google for 10's of keywords - several high traffic keywords

* Increase the number of unique monthly users with high Alex ranking in French market

* Send press release using Free and Paid services to add an additional boost

* Implementation of Google Ads on site, to generate additional income

# Additional Client work

* Worked with additional clients such as "6 Degrees Magazine" (now "944.com")

* Brenalt Advertising Agency (Miami) outsourced its SEM, SEO & Web related needs

* WeSelectModels.com / highest Alexa ranking 55,000 for US Market &

+70,000 unique visitors (Social Community) / Many keywords 1rst page of Google

* TksMiami.com many keywords on first page of Google for its industry (Water sports)

* More clients listed on XlntMediasinc.com

Project Management

- Coordinated team - Setup proposals for clients & follow-up of projects

- Created out of the box plans for clients - Website Structures (design & coordination)

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W E B M A R K E T I N G T E C H N I Q U E S U S E D

Online Marketing specific

- SEM Strategy (a mix of different methods)

- SEO (Keywords, URL re-writing, Page Rank, Content Editing etc)

- Links Exchange (manual or with html script)

- Use of PPC programs, along with evaluating CPM, CPC, CPA

- Familiar with IAB Advertising formats

- Alexa, SpyFu (tools)for Analytics & Keyword evaluation

- Google Analytics (tools) – analysis of stats, trends and suggestions

- Google Ad Words (roi's & keyword tools, estimates, projections)

- User specific landing pages (targeted message)

- Affiliate program (internal) or Commission Junction (3rd party)

- Press Release (keyword, content and outgoing links, target market)

- Pr Newswire & Pr Web / Inclusion of RSS Feeds (when necessary)

- Online Advertising Management System (internal or via 3rd party)

- Media Analysis & buying (online advertising & initial market test)

- Facebook & MySpace Marketing (page creation, administration, tagging, increase friends etc)

- Viral Marketing (using social Tools) (content, audience specific info)

- Media Relations (communicate with bloggers & news editors for news submission)

- Email marketing (current list, rental of opt-in list) sending blasts at specific times & genders

Software & Tools

- Photoshop, Image Ready, Premiere, After Effects - Dreamweaver, Director, Flash, Fireworks

- Sound Forge editor - FTP program, MySql structure

- MySpace & Facebook Friend blaster - HTML, CSS, intro JavaScript

- Microsoft Office Suite - Familiar with Mac OS platform

- MS Project

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LANGUAGES: English & French (Native), Spanish (reading, writing & some spoken)

COMMERCIAL ART: (Photography) US, Canada, France, Ireland, Colombia & Mexico

SPORTS: Participated & ran NCAA Div 1 Track & Play Tennis

INTERESTS: Stock Market, Investment Trends

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