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Mary Lendway, MBA

e-mail: ****.*******@******.**

Tel:416-***-**** ext:5159

PROFESSIONAL PROFILE

o Proven abilities with respect to organization management, new venture establishment and

business development facilitation with strong entrepreneurial skills

o Diverse experience in product development, sales, marketing, project management and strategic planning

o Well-networked and has a clear understanding of various aspects of the Global Tourism Industry and

emerging trends, including the increased adoption of the Internet and e-commerce

o Excellent organizational and communication skills

o Extensive travel experience – visited over 90 destinations

o Passionate educator with excellent training, interpersonal and facilitation skills

o Ability to work in a diverse and multicultural environment

CAREER HISTORY

Professor, School of Hospitality, Recreation and Tourism, Humber College,Toronto - August 2001 to present

Partial load Instructor – (August 2001 – September 2006)

Full time Faculty – (September 2006 to present)

Program Coordinator – (September 2008 – present)

Courses taught at various levels - Diploma, Advance Diploma and Post Graduate Certificate:

Tourism Management – Travel Industry Services

Tourism & Hospitality Management – Business Applications

Hospitality & Tourism Operations Post Graduate Certificate

Study @ Sea - experiential learning

The Cruise Industry

Marketing for Tourism & Hospitality

Travel Management & Leadership

Management Simulation

Tour Design & Pricing

Land Transportation and Accommodation

GDS Training (Apollo)

E-commerce and web design

Entrepreneurship/BYOB

World Destinations

Niche Tourism

Additional responsibilities include: curriculum and new course development, planning and budgeting, scheduling, assisting with field placement coordination, advising students on internship, program marketing and recruitment,

organizing Advisory Committee meetings, member of Academic Excellence Committee,

Marketing Committee and Retention Committee

Vice-President, Business Development,HALLEBIZ, Toronto (Jan 1999 – 2002)

Developed and delivered “Cymeter” website analysis project specific to Tourism and Hospitality related websites

Collaborating with the CEO, conceived and developed business plan for a branded e-commerce enabled

niche destination travel portal integrated with a travel entertainment network

Produced 87 1 hour travel shows for radio and the Internet

President/Founder, Travel Transitions Inc., Toronto (1995-1999)

Developed and implemented The World Tourism & Technology Conference for Ryerson Polytechnic University

Designed and delivered ACCESS approved Training seminars for Advantage Travel and Cruise Centres across Canada

Taught Travel & Tourism related courses at a Private Vocational School in Toronto.

Courses included: Domestic and International Airline Fares and Ticketing, Tourism Geography,

CRS-SABRE, Sales, Marketing and Travel Agency Operations

President/Founder,Blue Danube Holidays, Toronto (1990-1995)

Conceived and developed the entire business concept inclusive of generating and cementing all the strategic alliances

Designed and developed innovative niche vacation products including: cultural, heritage and spa programs

Developed and directed all sales and marketing initiatives to 3000 travel agencies across Canada

Designed and implemented travel agency incentive programs

Developed and executed joint venture between CP Air and MALEV Hungarian airlines including design of sales

and marketing plans and the establishment of a satellite office in Budapest

Built company to annual sales of $5 million in 4 years with year-to-year profitability growth in excess of 20%.

Vice-President/Founder,Apollo Travel Service, Toronto (1980-1992)

Functioned as a full service IATA appointed Travel Agency with client mix of leisure, corporate and groups

Built retail Travel Service from start-up to annual sales of $3 million in less than 5 years

EDUCATION

Master of Business Administration – Hospitality & Tourism Management,University of Guelph, Ontario, 2005

Teaching Effectiveness Certificate, Humber College ITAL (Sep – Dec/2001)

CTC – Certified Travel Counselor Designation – Canadian Institute of Travel Counselors (1985)

PROFESSIONAL DEVELOPMENT

Study @ Sea May 2009, 2010, 2011 - Creator, Developer, Lead organizer, Lecturer

World Business Forum 2010 – New York

New Faculty Development Program, Humber College, August 2006 – June 2008

Responsible Tourism Conference, Toronto, November, 2007, 2008, 2009, 2010

CITC Educator’s Update Conference, Toronto June 2006, 2007, 2008, 2009, 2010, 2011

Humber’s Showcase, June 2005, 2006, 2007, 2008, 2009, 2010, 2011

Part-time Teachers Mini-Conference, 2003, 2004, 2005

Professional development courses on an array of topics related to travel and tourism including:

Customer Service, Central Reservations Systems (SABRE, Apollo), Sales & Marketing,

Product Development, Project Management, Managing for Change,

Management & Leadership, Lunch and Learns at the School of HRT

AWARDS

University of Guelph Graduate Scholarship, 2004

University of Guelph Graduate Research Scholarship, 2005

Humber ITAL Part-time Faculty Award, 2005

Humber School of Hospitality, Recreation & Tourism - Innovation Award 2011

COMMUNITY & VOLUNTEER SERVICE CONTRIBUTION

Director, Hungarian Canadian Chamber of Commerce Toronto Chapter (1991 -2004)

Member of the Travel Media Association of Canada ( 2001-2004)

Client Services Assistant - North York Harvest Food Bank, Toronto (2003-2010)

Lead organizer, La Bonita Maya School, Guatemala - 2009, 2011

Lead organizer, Queen Elizabeth Home for Children, Grenada - 2010

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