Manager Marketing

RESUME: KELLIE HOLT

MOBILE +1-310-***-****

EMAIL ***********@*****.***

LOCATION New York

NATIONALITY Australian (E3 work visa)

EDUCATION

FURTHER On-Camera Presenting, On-Camera Connections, Sydney, 2010

TERTIARY Bachelor of Arts (Communication Studies), 1999, University of Newcastle, Australia

SECONDARY Higher School Certificate, 1996 (TER 92.85), All Saints College, Australia

INDUSTRY EXPERIENCE

I have a unique combination of skills and experience spanning Media, Events and Entertainment along with the

strategic capacity to balance creative pursuits with commercial realities. Most recently, I was contracted as Project

Manager for the development and international launch of a new music based party game targeted at the youth market,

from writing the business plan/financing proposal through to the development of all multimedia and marketing

platforms. Key to the project was securing a major US R&B music artist to collaborate with, and to manage

negotiations with his management companies (including Universal Music, CAA and Sony Music Publishing). The

project is currently scheduled for a February 2012 launch (n.b detailed info withheld due to confidentiality).

An experienced journalist and content producer, I currently contribute to various international publications including

FRAME, Inside and Poster magazine (Australia) as well as working with a range of corporate clients to produce

content for marketing material, websites, in-house productions, media etc. Prior to the parent company closing in

September 2008, I was the Deputy Editor of POL Oxygen an international, award-winning design, art, fashion

magazine and Online Editor. In addition I managed all communications/marketing for the magazine.

Prior to relocating to New York from Australia in May 2011, I worked extensively with Sydney s foremost special event

production and management company, Cambridge Events. Past productions include Australia s Next Top Model

launch, Sony Fashion 4Ward launch, Vivid Festival Sydney, Sony Foundation - Australian Captain s dinner, Australia

Day Council s Legends of Australia lunch, Foxtel Winter Olympics Media launch, Foxtel Next Generation launch and

Sydney Harbour Island Hopper.

9/1/08 - PRESENT SELF-EMPLOYED - MEDIA, COMMUNICATIONS, EVENTS

Kellie Holt ABN 72-594-***-***, Sydney

OVERVIEW I work with a range of clients, assisting them with content creation (print and digital),

project management, event management and/or communications/marketing

CLIENTS Laugh-a-Lot Games Pty Ltd (development and launch of new music based party game)

NSW Department of Premier & Cabinet (Operations and Logistics Coordinator for

Sydney 2000 Olympics 10th anniversary concert)

Cambridge Events, Sydney (stage/talent management, event management)

MDA (marketing material, web development, operational procedures)

HCP Property (writing content for web re-branding and marketing material)

POSTER magazine (magazine relaunch - editorial and communications strategy)

Rosemount Sydney Fashion Festival (development of Cultural Program)

Blake Entertainment (sponsorship development and proposals)

INTERSTUDIO, Sydney (marketing material and web content)

FRAME magazine, Amsterdam (feature writing)

INSIDE magazine, Melbourne (feature writing)

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RESUME: KELLIE HOLT

10/11/ 04 9/18/08 POL PUBLICATIONS, SYDNEY

While at POL, my role combined the Deputy Editorship of POL Oxygen, Editorship of

POL Oxygen Mini Milan magazine, Communications Manager for POL Oxygen and

Onl ine Editor of poloxygen.com (an international creative portal and online face for the

magazine).

Deputy Editor POL Oxygen Magazine (Design. Art. Architecture)

OVERVIEW: I worked alongside the Editor to produce this award-winning, international magazine as

well as writing features articles and entire sections for each issue. I also worked closely

with advertising/sales and subscription departments to produce all marketing material

and pitches for new business and create new revenue streams. An important part of my

role was to foster relationships with contributors, industry leaders, clients and advertisers.

ACHIEVEMENTS: The magazine was awarded many Australian and international publishing awards

including Best Design Magazine (NY Folio Awards, 2007/06/05/04); Silver medal

Magazine of the Year (Society of Publication Designers 06)

My success as the Deputy Editor of POL Oxygen saw my role expand to the Editorship

of POL Oxygen Mini Milan magazine and Co-Editorship of the 2008/09 O2+ Design

Directory. I was then offered the Editorship of POL Oxygen, which was due to come in to

effect July 2009

Communications Manager POL Oxygen / O2+ Design Directory

OVERVIEW: My role was to increase the profile/presence of POL Oxygen magazine (nationally and

internationally) through events (from launches to festivals and trade shows), media

strategy, partnerships/sponsorships with industry leading brands and advertisers for

exposure to wider audiences, promotional campaigns and the development of the web

site and social media platforms. I also wrote and produced all communications material

(print and electronic) including media releases, POL Oxygen fortnightly e-newsletter and

client communications.

ACHIEVEMENTS Prior to my appointment as Communications Manager, no major events, partnerships

or sponsorships were in place. POL Oxygen since became a prominent brand within the

design, art, architecture industry. Likewise, both the Editor and Art Director developed

a local and international profile, appearing regularly as guest speakers, on industry jury

panels, and in the media

Secured existing advertiser confidence and secured new advertisers, with revenue

increasing over 150% from 2005 to 2008 with clients including Bose, Rado, Nokia, BMW,

Mini, Electrolux, Miele, Aesop and Mandarina Duck to name a few

Magazine subscriptions increasing over 500% from 2005 to 2008

Increased e-database from 900 to over 10,000

The POL Oxygen website became a successful industry resource attracting national

and international audiences, which subsequently increased the awareness of

POL Oxygen magazine. POL Oxygen was also the first amongst our competitors to

support the core magazine through an online component. It was a vital advertising sales

tool, offering value-add to clients through online editorial support, as well as providing a

new revenue stream for the magazine

Editor POL Oxygen Mini Milan magazine

OVERVIEW: A 16-page, instant magazine (and downloadable electronic version) covering the world s

biggest design industry event, Milan s Salone Internazionale del Mobile, printed and

distributed FOC to the Australian design community within five days of the event closing.

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RESUME: KELLIE HOLT

ACHIEVEMENTS: Mini Milan was hailed by advertisers, industry leaders and readers as one of the most

exciting innovations for the industry in 2008

The project followed on from our pioneering, online event blog which subsequently be

came an industry standard and was replicated by many. The instant magazine took the

concept a step further, offering readers a unique print resource, positioning POL Oxygen

as a leading magazine, and again moved it ahead of competitors in a highly

competitive environment

Mini Milan was a successful way to introduce the POL Oxygen brand, free of charge, to

those not yet familiar with the magazine (followed-up by a targeted sales strategy for the

parent publication)

The success of the PR strategy saw an additional 4,000 electronic copies downloaded,

also increasing traffic to the POL Oxygen website

Mini Milan created additional advertising revenue with subsequent editions projecting

growth of over 50% advertising revenue (local version) as well an additional revenue from

international versions

4/2/02 10/1/04 MARKETING AND PUBLICATIONS MANAGER

HBO + EMTB, SYDNEY

Architecture, Interior Design, Urban Design and Landscape Design firm

OVERVIEW Managed and produced all publication/marketing material for offices throughout

Asia-Pacific (incl. Australia, New Zealand, Singapore, Bangkok and Manila)

ACHIEVEMENTS I was promoted from Coordinator to Manager after six months, and the success of the

department saw new business increase substantially and, subsequently, the Marketing

department increased from four to eight employees.

5/1/00 11/17/04 EDITORIAL AND DESIGN ASSISTANT

QUARTO CHILDREN S BOOKS, LONDON

OVERVIEW I assisted across all aspects of the editorial and design process including new product

conception and development, research, layouts, photoshoots, client liaison, maintaining

the image library and office administration.

ACHIEVEMENTS After proving my value to the business, within six months, Quarto offered to sponsor me

for a UK work visa to continue my employment.

REFEREES

PROFESSIONAL (contact details available on request)

RICHARD JONES Producer - Blake Entertainment, Sydney

Director - Laugh-a-Lot Games Pty Ltd, Sydney

JILL COVITZ Event Manager - Cambridge Events, Sydney

JAN MACKEY Former Editor-In-Chief - POL Publications, Sydney

PERSONAL (contact details available on request)

PETER FRIEDMAN President / Executive Producer - friedman360, NYC

JOHN FILIMON Senior Producer - The Dr Oz Show, NYC

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