Developer Web

BIOGRAPHICAL SKETCH/CV

Deltina Hay

CEO, Social Media Power

CEO, Dalton Publishing, Austin, TX 78767

CEO and Developer, PlumbSocial.com

Office: 512-***-**** Email: *******@****************.***

EDUCATION & TRAINING

M.A., Counseling Psychology, St. Edward's University, Austin, TX. GPA: 4.0 (2006)

ABT M.S., Applied Mathematics/Computer Science, Oregon State University, GPA: 3.7 (1994)

B.S., Management Information Systems, University of Alaska. Juneau, AK. GPA: 3.8 (1987)

RESEARCH & PROFFESIONAL EXPERIENCE

.

Research Assistant, Oregon State University (1992 to 1994). Under a National Science

Foundation

grant, worked with the Department of Ocean Engineering to help research the motion of

water in the

presence of a large body using Fredholm integral equations and nonlinear analysis.

.

Owner/Developer, Eclectic Business & Computer Services (1990-2006). Offered accounting

services,

database management, custom software development, Web development, technical support,

software

support, and training. Clients included many small to medium sized businesses, and a few

government

agencies in Oregon and Texas.

.

Programmer/Database Manager/Online Consumer Panel Developer, On Your Mark (2003 to

Present). Since 2003, have been developing online consumer panels for the clients of On

Your Mark, a

firm that markets exclusively to women. These customized, online panels give On Your Mark

the

chance to ask questions in progression, which allows women to delve deeply into a subject

over time

(panels are maintained for a minimum of 12 months). The panels are carefully selected by

On Your

Mark to reflect specific target markets for each client. These panels are developed using

any number of

open-source forum and social networking platforms, alongside database driven surveys

matched to

specific demographic data. Panels have been developed for many On Your Mark clients,

including, but

not limited to, Nestle Toll House, Real Simple Magazine, Carter's, OshKosh, and American

Greetings.

. Owner/Social Media Consultant/Web 2.0 Developer, Social Media Power & PlumbSocial.com,

(2006

to Present). Focusing development efforts on Plumb Social, a turnkey social media and

search engine

optimized Website service that integrates social accounts and blogging directly into

customized,

WordPress powered Websites thus creating an complete, optimized, integrated Social Web

presence

for the client. Social Media Power is an educational resource for social media, Web 2.0,

and Web 3.0

tools and technologies, as well as an outlet for consulting and development services.

. Contributing Editor, SocialMedia.biz, SocialMediaPower.com, SocialMediopolis.com,

Examiner.com

(as the Austin Web 2.0 Examiner) (2007 to Present)

PUBLICATIONS/PRESENTATIONS

1. Hay, Deltina. A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization.

Austin:

Wiggy Press, 2008.

2. A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics,

and Tools for

Succeeding in the Social Web. First Edition. Austin: Wiggy Press, 2009.

3. A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics,

and Tools for

Succeeding in the Social Web. Second Edition. Austin: Wiggy Press, 2010.

4. A Survival Guide to Web 3.0: The Semantic Web and the Cloud (working title).

Austin: Wiggy

Press (bidding against other publishers), 2011

5. The Digital Publishing Handbook: Preparing, Selling, and Promoting Information in

the True Digital

Age (working title). Austin: Wiggy Press, 2012.

6. Hay, Deltina. Why You Should Build a Social Media Newsroom, and What to Put in It,

The

Independent, November, 2007.

7. Web 2.0 and Social Media: A Practical Guide to the New, Live Web, Part 1:

Achieving

Interactivity, The Independent, December, 2007.

8. Web 2.0 and Social Media: A Practical Guide to the New, Live Web, Part 2:

Sharing, The

Independent, January, 2008.

9. Web 2.0 and Social Media: A Practical Guide to the New, Live Web, Part 3:

Collaboration, The

Independent, Februrary, 2008.10 Build an Impressive Social Networking Presence, The Independent, August, 2008.

11 Streamlining Your Presence in the Social Web, The Independent, January, 2009.

12 Preparing Your Content Now for Web 3.0: The Semantic Web, The Independent,

January, 2010.

13.Hay, Deltina. Creating and Using Social Media Newsrooms, Publisher's Association of

the South's

Winter Conclave, Nashville, February, 2008.

14 Presentation on Social Media for Authors, Writer's League of Texas' Editors and

Agents Conference,

Austin, May, 2008.

15 Integrating Your Social Web Presence, Pacific Northwest Bookseller's Association,

Portland,

September, 2008.

16 Building an Optimized Social Web Presence, IBPA's Publishing University (During

Book Expo

America), New York City, May, 2009.

17 Using Social Media in Disaster Relief, Annual Voluntary Organizations Active in

Disaster

Conference, Austin, June, 2009.

18 Social Media Optimization for Small Business, BiGAUSTIN s (Small Business

Administration)

Women s Business Center Conversations, Austin, July, 2009.

19 Four Hour Course on Optimizing Social Media for Nonprofits, Certificate in

Nonprofit Leadership

and Management (Offered by Texas Association of Nonprofit Organizations), Austin,

October, 2009.

20 Building a WordPress Powered Website, Nonprofit Bar Camp, Austin, November, 2009.

21 Social Media for Nonprofit Organizations, Governor's Nonprofit Leadership

Conference, Dallas,

December, 2009.

22.add bar camp and austin free net

SYNDICATED ARTICLES*

1. Hay, Deltina. Streamlining Your Social Web Presence in 6 Steps

2. Social Media News Releases Explained

3. What are Purpose-Built del.icio.us Pages, and How are They Used?

4. How to Build a Web 2.0 and Social Media Optimized site Using WordPress

5. Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business

6. How to Use Social Media Tools to Achieve Web 2.0 Optimization

7. How to Build an Impressive Social Networking Presence, Beginning with Facebook

8. Preparing Your Content Now for Web 3.0: The Semantic Web (submitted)

*Syndicated to (a select list/not limited to): SiteProNews, AlphaTech5, SocialMedia.biz,

TyBeeGuy,

Facebookboost, Readerviews, HomeBasedBusinessPlan, Egov.vic.gov.au,

OnlineMarketingUpdates,

EzineArticles, SEOReview.com.au, InteractiveInsightsGroup, MLMCollege.net,

HyperLocalEdge,

HotWPThemes.com, TectaoDesigns.com, BloggingAuthors, The SPAN Connection

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