Sales Manager

Personal Profile

James Rosati ** Ronan Crescent, Woodbridge, Ontario, L4H 2J6

Cell: 416-***-****

E mail: ***********@*****.***

Over 20 years experience in Sales & Marketing, International Business and Market Development as top producing Sales & Marketing professional. Extensive experience in securing new deals, enhancing company image and establishing productive partnerships while providing quality and profitable solutions to complex business problems. Excellent track record of increasing business volume.

Core business expertise includes:

B2B Sales & Marketing

Career History

Self Employed, Toronto, Ontario October 2009 – September 2011

Freelance / Contract Positions

Hired by various companies to develop product positioning, increase sales, manage marketing campaigns that drive demand for their products.

SALES & MARKETING MANAGER

Marketed and sold new Jamie Oliver pasta and pesto sauces to fine food stores across Ontario, including: Pusateri’s, Highland Farms, Bruno’s and McEwans.Identified new market segments and significantly expanded the existing customer base across Ontario by as much as 300%.Developed product positioning and messaging that distinguished products in the marketplace leading to persuasive value proposition and increased sales.Planned and launched new product releases and created standard presentations, demo scripts and create value proposition of products for sales team.Conducted business, market and competitive research, initiated brand design, developed and implemented sales & marketing strategies

NRT Technology Corp., Toronto, Ontario Feb 2008 – Sept 2009

NRT Technology Corp. provides innovative cash handling solutions, products & services to the casino & gaming industry world-wide including: ATM’s, lotteries & retailers.

SALES & MARKETING MANAGER

Successfully created the Marketing Department, re-branded the products and implemented the company’s external and internal marketing strategies, communications and public relations activities.Responsible for the execution of corporate sales & marketing strategy which resulted in measureable results across North America. Designed & developed a new line of products and implemented a company-wide go-to-marketing plan, working with all departments to execute.Developed company - wide plan to attend trade shows and events on a local and national basis, resulting in closer relationships with customers and increasing presence and brand recognition within the marketplace.

James Rosati

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Optimum Technologies Inc., Toronto, Ontario 2002 – 2008

Optimum Technologies is an integrated training provider founded as a single source training company to provide high quality employee training to the industrial and corporate marketplace.

SALES & MARKETING MANAGER

Managed the daily operations of the company, including; trainers, office staff, customers and suppliers.Landed a $500,000 contract from General Motors to supply and install a web-based employee-driven, training & tracking system which allows the employee to monitor and schedule their training resulting in cost savings for General Motors. Developed the branding, devised and executed marketing strategies that propelled revenue from zero dollars to $1million in first year.Captured a $100,000 agreement from Nestle Canada to provide a training program to optimize their training initiatives.Devised unique strategies for HR professionals at Magna International to purchase a $250,000 customized training program to employees training.

Renown Electric Motors & Repair Inc., Concord, Ontario 1999 – 2002

SALES & MARKETING MANAGER

Established and operated the Training Division and operated as a separate entity transitioning from the electric motor sales and Service Company. Established the division as a highly competitive, integral and profitable component, developing the strategies and business processes required to generate $300,000 in sales in the first year.Acknowledged as an inspirational and respected sales leader, able to recruit and retain hunters and steer them towards delivering results, enhancing brand recognition and expanding business opportunities.Accountable for procurement and quality control, recognized as a tough and fair negotiator to achieve the optimal price.

Euro Waffle Canada Ltd., Oakville, Ontario 1995 – 1999

PRINCIPAL/SALES & MARKETING

Founded the highly successful artisan waffle manufacturing company which produced 6,000 waffles per hour based on a 500 year old recipe, for major brand name grocery stores including Loblaw’s, A&P, Fortino’s, Bruno’s and Marks & Spencer located across Canada and the U.S.Conducted intense business, market and competitive research, initiated brand design, developed and implemented marketing strategies which captured attention to successfully launch the product which generated $2 million per annum at peak.Created a recipe for Liege Waffle, which won the gold medal from the American Tasting Institute in the ‘Best Baked Goods’ category in the U.S. and Canada

James Rosati

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Cineplex Odeon Corp., Toronto, Ontario 1983 – 1994

Held the following progressively responsible positions:

REGIONAL OPERATIONS MANAGER 1990 – 1994

Controlled the operations for 31 Cineplex theatres across the GTA with 600 employees; conceiving and introducing new initiatives including caf style restaurants, and leasing underutilized space to franchisees.

GENERAL MANAGER, Universal City Cinemas, Los Angeles, CA 1988 – 1990

Handpicked by the President and Board of Directors to operate the World’s largest Cinema complex.Parachuted in to review and realign the money losing operation with a high shrink rate, and demoralized employees.Devised and executed numerous initiatives to boost the profile, including securing World Premieres and other special events.

THEATRE MANAGER 1983 – 1987

Managed 9 different locations across the GTA.Trained new employees when companies were acquired.Responsible for all aspects of daily operations including box office and concession.

Education

Schulich School of Business, York University, Toronto, Ontario 2009

CERTIFICATE - Marketing Management

Currently enrolled in Marketing Masters Certificate Program (part-time)

Seneca College of Applied Arts & Technology, Toronto, Ontario 1981

DIPLOMA – Business Administration

PROFESSIOANL DEVELOPMENT & CONTINUING EDUCATION

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