Sales Manager

LESLEY MILLER GARELY

917-***-**** f& ******************@*****.*** f& www.linkedin.com/pub/lesley-

miller/7/408/448

OVERVIEW

Self-motivated, revenue-driven Advertising Sales and Marketing professional with

extensive experience in traditional and non-traditional media (out-of-home, print,

broadcast, digital) as well as experiential marketing, promotions and sponsorships

Detail-oriented, analytical and strategic thinker, possessing the expertise to multi-task

in a fast-paced environment

Strong communication and presentation skills with a proven track record of closing deals

and attaining sales goals

History of cultivating long-term relationships with key decision-makers at clients and

agencies

Reliable team-player with a solid work ethic and passion for developing creative and

resourceful solutions for clients

Highly proficient in Microsoft Office Suite (Excel, Power Point, Word, Outlook), Lotus

Notes, and SalesforcePROFESSIONAL EXPERIENCE

Discovery Communications Inc., New York, NY 20082011Marketing and Sponsorship Specialist, Ad Sales Integrated Marketing

Oversaw launch and maintenance of proprietary Sponsorship & Value-Earned Database, which

contained over 1,800 presentation decks across nine networks and generated incremental ad

revenues exceeding $200M annually

Successfully spearheaded a redesign of the 2011/2012 Database that resulted in greater

efficiencies by incorporating more comprehensive content in an easily accessible and user-

friendly format

Trained Ad Sales teams to effectively navigate Database, utilize sponsorship order forms,

and provide clients with added-value opportunities, including product placement, in-

program features, and online content integration

Effectively executed and monitored Value-Earned deals for national client campaigns on

Discovery Channel and two other networks by working closely with internal departments and

external vendors

Received Nova Award, part of Discovery s Stellar Employee Recognition Program, for

outstanding performance in delivering the 2009/2010 Database on-time and within budget

Alloy Media + Marketing, New York, NY 20032007Senior Account Manager, Place-Based Media & Promotions

Sold place-based media, guerilla-marketing, promotions, and sponsorships totaling over

$4M

Broke new business including Ford, Continental, Royal Caribbean, State Farm, PNC Bank,

HBO and TBS

Created and submitted a high volume of media and marketing proposals under extremely

tight deadlines

Analyzed customer needs, presented and sold-through creative solutions, managed clients

expectations throughout the development and execution of their campaigns, and handled

conflict resolution

Procured business in a fiercely competitive marketplace by collaborating with internal

Marketing, Promotions, and Ad Operations teams, as well as Sales partners, to generate

innovative cross-platform solutions for client campaigns

Max Custom Media, New York, NY 20012003Senior Account Manager, National and Local Advertising

Sold-through the largest client campaign (to date) and first online media program (M@x

Cards) in company history

Prospected for new business across the country and identified growth opportunities for

running business

Won new accounts including Toyota, GlaxoSmithKline, Subaru, Hershey s, and Tag Heuer

Developed and presented customized advertising programs for out-of-home, guerilla-

marketing, and online media

Walt Disney Internet Group, New York, NY 20002001Senior Account Manager, National Advertising Sales

Managed multi-million dollar budgets and sold-through online advertising campaigns,

consisting of e-commerce, content integration and sponsorships for Disney.com and

Family.com

Leveraged Disney s print and broadcast properties, working closely with the internal

marketing team and sales partners, to create cross-platform opportunities and establish

new revenue streams for Disney s internet group

LESLEY MILLER GARELY [Page 2] 917-***-**** f& ******************@*****.***

ADDITIONAL EXPERIENCE

Working Mother Magazine, New York, NY 19982000Account Manager, National Advertising Sales

Increased the number of ad pages and revenues for Financial/Insurance category by 50%

over previous year

Won new business and broke the Travel category for magazine by providing unique turn-key

merchandising programs and by leveraging corporate partnerships and special advertorial

sections

The Wall Street Journal, New York, NY 19961998Account Executive, National & Local Advertising Sales

Secured business from major real estate companies and financial firms in NYC,

contributing to a 50% increase in revenues per year within first two years after the

Commercial and Residential Real Estate sections were launched

EDUCATION

University of Pennsylvania, Philadelphia, PA

Bachelor of Arts in Psychology / Minor Concentration in Marketing

PROFESSIONAL DEVELOPMENT & COMMUNITY ACTIVITIES

Currently participating in E-Consultancy s Social Media and Marketing webinar series

and HubSpot s Marketing Your Business through Social Media workshop series

Attended the 2012 Media Summit (March) where high-level executive panels discussed recent

developments and trends in Social, Mobile, Broadband, Broadcast and Print Media and

Marketing as well as Branded Entertainment

Participated in career-building workshops at Discovery Communications: Crafting and

Delivering Effective E-Communications, The Basics of Collaborative Problem Solving, and

Career Development and Networking

Volunteer for several non-profit organizations through New York Cares on a regular basis

and actively participate in pet adoption events through the Mayor s Alliance for NYC

Animal

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