Search Marketing Strategist
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Paul Altobelli
Local Search Marketing Strategist
Email: *********@*****.***
Website: www.paul-altobelli.com
Location: Cherry Hill, NJ
Phone: 856-***-****
Summary
Paul Altobelli is a Search Engine Marketing Director, Local Internet Advertising
Strategist, and Sales Trainer with over 14 years experience defining, designing,
developing, and deploying web and digital solutions and campaigns.
Capabilities
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Local Search Strategist
Small Business Marketing
WordPress
Information Architecture
Website User Experience
Sales Training
Public Speaking
Product Lifecycle Management
Strategic Planning
Analytics Insight and Measurement
C-level and VP Reporting and Engagement
Recent Accomplishments
300,000 websites produced in three years
Defined the production process
Trained internal copywriters, designers and programmers
Educated sales team
Oversaw product launch
Improved process and end product
Defined Yellowbook s 1st eCommerce DIY product sales training
Created national sales training presentation
Wrote, produced, and voiced Captivate training videos
Directed sales collateral creative team
200,000 unique videos produced in four years
Defined the process
Trained internal scriptwriters, voice talent and editors
Oversaw product launch
Developed video production software / platform
Improved process and end product
Trained 5,500 employees across four countries
Developed and presented training modules to international employee base (India, UK, and
Philippines)
Presented to internal print sales people to sell new media product line through in-person
seminars and virtual webinars
Experience
Director of Internet Advertising and Digital Sales Training Integration, Go To Market
Digital LeadYell Adworks / Yellowbook, King of Prussia, PA
Nov 2007Present
Launched multi-page website initiative defined product, established process, trained
writers and designers, managed program launch
Spearheaded ongoing quality review and refinement of process and product, including
implemented effective test strategies to efficiently determine best-practices
Directed new media team of 11 web designers, programmers, copywriters, and Internet
strategists
Created and implemented national sales training program for Yellowbook s first ecommerce
DIY product, online stores
Launched in-house video department that has grown in 3 years into the largest producer
of internet marketing videos defined product, developed Foto Fusion production
software, established process, trained script writers and editors, managed program launch
Created and delivered training modules to educate 2,500 Yell Adworks digital production
employees worldwide including India and Philippines
Trained over 3,000 internal print sales people to sell new media product line through in-
person seminars and virtual webinars
Expanded and delivered new product offerings
Partnered with HR to develop and deliver ongoing training
Initiated first product expansion in company history introduced enhanced website
options, single-page profile sites, rich media banners, and Turbo Boost social media
integration product
Established myself as Corporate Fixer whenever the sales force or senior management
has an client internet product issue they know that I can fix it
Search Engine Marketing ManagerHarte-Hanks, Langhorne, PA
May 2007Nov 2007
Directed Search Engine Marketing and traffic/site analysis for various Fortune 500
websites
Lead and develop all Internet marketing activities (Google AdWords, Yahoo Search)
Liaised with both internal departments as well and clients/customers/prospects worldwide
Executed interactive strategy, development, maintenance & implementation
Managed vendor and outsourced developer management
Director of Search Engine Marketing
theMarketingCard, Cherry Hill, NJ
Apr 2006May 2007
Developed internet search marketing plans that included use of pay-per-click advertising
(Google AdWords and Yahoo Search) for 75 companies
Oversaw website efficiency using search engine optimization, article distribution, press
release syndication, and relevant social media marketing applications including blogs,
Flickr, Wikipedia, and YouTube
Managed and implemented website development, design, strategy, and architecture
Director of Internet MarketingMasterson Development, Fort Washington, PA
Apr 2002Apr 2006
Developed, co-designed, and maintained five multi-lingual websites designed to build
brand awareness and generate sales leads resulting in over $24 million in revenue
Implemented internet marketing plans that included use of pay-per-click advertising and
email communications campaigns
Created sales and marketing reports for web, lead, and sales data using salesforce.com
Developed, co-designed, multiple websites following search engine optimization (SEO) best
practices
Executive Producer Co-Creator
Village Voice Online Radio, Voice Media, New York City
Jan 2001Dec 2001
On-air personality and voice-over provider/producer
Programmed and scheduled audio content and music
Produced all specialty shows and commercials
Webmaster of the The Voice micro-site
Sales Data AnalystOmnient Corp, Blue Bell, PA
May 2000Dec 2000
Managed seven sales consultants in two cities
Generated executive management dashboard reporting process
Data Systems AnalystUS Interactive, King of Prussia, PA
Sept 1997May 2000
Created company-wide intranet resources for HQ and remote locations
Served as new employee trainer
Education
Rutgers University
Bachelor of Science Business and Marketing 1997
Camden County College
A.A. Major Mass Communications 1987
c 2012 Paul Altobelli's Resume. All rights reserved
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