MARKETING EXECUTIVE

David Jafri

Email: *********@********.***

Address: **** ********* ***

City: North Hollywood

State: CA

Zip: 91606

Country: USA

Phone: 818-***-****

Skill Level: Management

Salary Range: 135

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DAVID I. JAFRI

MARKETING EXECUTIVE

Expert in the Digital Content and Entertainment Industries

6531 Wilkinson Avenue * North Hollywood, CA 91606

Mobile: 818-***-**** * E-mail: ***********@*****.***

Marketing Executive offering 17 years of success driving strategic sales, marketing and brand building programs with expertise in both entertainment and digital content industries. Extensive experience creating and executing on-line and off-line campaigns directed toward a variety of youth culture demographic audiences. Spearheads new product launches to drive revenue earnings and position brands for market leadership and sustainability. In-depth understanding of lifestyle marketing with the vision to correctly pair consumer demographics with products and services. Strong ability to develop distribution channels and foster lasting partnerships.

CAREER HISTORY and SELECT ACHIEVEMENTS

AT&T INTERACTIVE, Glendale, CA 2010 - Present

DIRECTOR OF MOBILE MARKETING

Develop and execute integrated marketing programs supporting ATTi`s Consumer Division. Identify and prioritize key consumer product messages based on product development timelines and consumer/marketplace insights. Lead cross-functional teams that include representation from marketing, product, sales, corporate communications, PR and external agencies to ensure consistent application of positioning and messaging strategy across all components of the marketing mix. Explore and execute acquisition campaigns to drive app download goals.

* Worked closely with major platform Partner Development teams and created app store merchandising strategies resulting in -Top 10 Free Travel Apps- for iPhone, iPad, Android and RIM apps.

* Developed and executed marketing programs to increase the consumer awareness, acquisition, engagement and retention for ATTi mobile products that exceeded ROI expectations.

* Partnered with ATTi Business Development team to identify, negotiate and sign agreements with third party, cross-platform app stores to broaden distribution of ATTi mobile apps.

* Secured featured merchandising for App Store, Google Play and Blackberry App World.

INFOSPACE, INC. / FUNMOBILITY, INC., Los Angeles and El Segundo, CA 2005 - 2008

SENIOR DIRECTOR OF CONTENT AND STRATEGIC DISTRIBUTION - FUNMOBILITY (2007 - 2008)

DIRECTOR OF ENTERTAINMENT MERCHANDISING - INFOSPACE (2006 - 2007)

CONTRACT CONSULTANT - PROGRAM MANAGER - INFOSPACE (2005 - 2006)

Hired to direct a five-month project organizing a mobile music product catalog. Due to the success of the project, recruited to a newly created position as Director of Entertainment Merchandising. In charge of mobile content offerings valued at $350M+ in annual revenues. Created and executed promotions and marketing programs to stimulate revenue in media and games in the 15-24 year-old demographic category. Promoted again following the acquisition of Infospace`s content business division by Funmobility. As Senior Director, fostered crucial relationships with Tier 1/ Tier 2 mobile carriers, as well as branded content providers nationwide. Focused on strengthening client services, managing content marketing and merchandising, and developing new revenue generation for syndicated mobile personalization products and mobile apps.

DAVID JAFRI Page Two

INFOSPACE, INC. / FUNMOBILITY, INC. Continued

* Developed mobile promotions for superstar music acts Green Day, Kanye West and Beyonce; film properties from HBO; and titles such as 40 Year Old Virgin, King Kong, and others; driving $4.5M in earnings per quarter.

* Supported Cingular consumer sponsorship initiatives with content, licensing, production and merchandising including -Warped Tour `05 and `06-, MLB, NCAA, American Idol, and MySpace.

* Collaborated with OEMs and entertainment companies to exploit the product release rosters and leverage marketing opportunities with partners, such as Motorola, Samsung, AT&T, T-Mobile and Virgin Mobile.

* Recipient of Infospace`s -2006 InfoStar Award- for excellence in innovation and revenue enhancement.

* Resurrected a neglected polyphonic ringtone product line resulting in a 300% revenue lift for Funmobility.

* Developed and executed a launch marketing plan for YouTones, a new user-generated and commercial content mobile application. The successful launch of YouTones in 2008 debuted to an audience of 50M+ subscribers.

* Strategic partner in clearing and producing exclusive branded AT&T content, including: NFL/Cleveland Browns, NHL/Minnesota Wild Hockey, NCAA/Red River Rivalry, and other branded properties.

WARNER BROS. RECORDS (WBR), Beverly Hills and Burbank, CA 1995 - 1998 and 2003 - 2005

DIRECTOR OF MARKETING - THESTREETNETWORK (2003 - 2005)

DIRECTOR OF ARTIST DEVELOPMENT / TOUR MARKETING - GIANT / REVOLUTION (1997 - 1998)

NATIONAL DIRECTOR OF SALES - GIANT / REVOLUTION (1996 - 1998)

NATIONAL RETAIL MANAGER - AMERICAN RECORDINGS (1995 - 1996)

Hired as National Retail Manager for WBR to oversee retail promotions of its American Recordings label and received subsequent promotions to Department Head. Managed all aspects of artist development and tour marketing for Giant / Revolution. Set tour budgets, managed tickets, coordinated press appearances, and promoted branded merchandise. In 2003, recruited to return as Director of Marketing to spearhead WBR`s grassroots program, TheStreetNetwork. Created and executed marketing programs to expand awareness and gain media attention for a variety of artists and releases. Programs included radio and video requesting, retail displays, and peer-to-peer marketing groups at competitor concerts, among other programs. Directed a staff of three project managers and 17 field marketing reps. Administered a $250K annual budget.

* Expanded TheStreetNetwork from representing 12 rock bands to 45+ acts in a variety of genres.

* Saved WBR an average of $1.25M annually by bringing offline grassroots marketing in-house rather than outsourcing marketing companies per project.

* Created an -Artist Talk- network where WBR`s artists could deliver voicemails and audio streams directly to the street team via TheStreetNetwork. The program was subsequently adopted by WBR`s new media department for online promotions.

* Re-launched TheStreetNetwork`s website and drove membership from zero to more than 45,000 members.

* Created and executed the pre-release strategy for alternative rock act My Chemical Romance`s 2004 album resulting in pre-release sales of the first 25,000 copies sold, generating $250K+ in gross revenue.

Additional Marketing and Contract Consulting Experience Includes:

DIGITAL CONTENT MARKETING CONSULTANT - EMOTIVE COMMUNICATIONS, Los Angeles, CA; 2009

MARKETING CONSULTANT - AGAVE MOBILE, Los Angeles, CA; 2008

DIRECTOR OF STREET MARKETING - FANSCAPE, INC., Los Angeles, CA; 2002 - 2003

DIRECTOR OF MARKETING AND PROMOTIONS - RAZOR USA, LLC, Cerritos, CA; 2000 - 2001

DIRECTOR OF STRATEGIC PARTNERSHIPS - FEED THE MONSTER MEDIA, INC., Burbank, CA; 1999 - 2000

EDUCATION

B.S., ELMIRA COLLEGE, Elmira, New York

Degree in Business Administration - Minor in Marketing

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