media consultant/strategist communications director
Resume:
PEGGY GIORDANO
Cherry Hill, NJ 08034
*********@*****.***
SUMMARY
Emmy Award Winning Broadcast Journalist and Media Strategist with extensive experience
developing and launching excellent national, regional and local programming for commercial,
cable and digital mediums. Skilled manager with ability to create and manage teams, as well as,
oversee short and long-term editorial planning and multi-million dollar budgets. Strong
background in general news, health and wellness, consumer news and information. Adept at
coaching broadcasters, physicians and industry leaders for on-air and public speaking with
experience mentoring employees in unique workplace situations
PROFESSIONAL EXPERIENCE
Senior Producer, WMCN-TV October, 2012 -- present
Topical programming that includes sports, magazine, current events/politics (call-in); hosts
include: Don Tollefson, Phil Andrews, Dawn Stensland-Mendte and Dom Giordano
Media/Public Relations Strategist, New York, NY 2009 -- present
Advise clients on media strategy and press coverage. Accounts include non-profit organizations,
physicians, medical organizations that include a stem cell research/storage and EHR companies
Editor, QuickNews.mobi, New York, NY 2011 -- April 2012
Write, Research, Publish daily headline digital news service
BLOOMBERG NEWS, New York, NY 2006-2009 Executive Producer
Developed, launched and supervised 3 original primetime shows, including the network’s first
general newscast and talk show Created and managed network’s first Video-on-Demand unit
(long form personal finance reports in English and Spanish) Supervised VOD team as it
produced 125 reports at $200, 000 under budget VOD generated 20,000-plus “You Tube” hits
plus additional branding exposure as well as generate $750,000 in revenue Recruited, trained,
managed and coached production staff and on-air talent Provided media strategy Represented
network at industry conventions and events Instrumental developing relationships and projects
with outside vendors and consultants
CN8/THE COMCAST NETWORK, Mid-Atlantic Region 2000-2006 Director, News and
Programming Divisions/ Launched News Department 20 days after joining network
Developed and supervised programming, including Video-on-Demand Hired, developed,
motivated staff--conducted regular-one-on-one and group sessions, as well as, the monthly staff
meeting where I distributed small, thank you incentives to every employee Created and managed
annual $9-11 million budget Supervised staff of 95-100 plus2 Emmy awards (2005)-- 4 Emmy
nominations (2002, 2004, 2005) Women in Cable & Telecommunications-2005 nominee, Bernice
Coe leadership award
Independent Producer, Mid-Atlantic Region 1999-2000
Projects Included: Executive Producer, CBS/KYW Town Meeting “Solutions To Violence”
Hosts-Dan Rather and Ukee Washington Conducted educational research to support PBS
programming strategy Medical Segment Production -Alan Weiss Productions
CNBC, Ft. Lee, NJ 1989-1998 Director, Weekend and Special Programming (1992-1998)
Developed, launched and supervised a wide range of live and taped broadcasts, segments,
specials and pilots; including: “Financial Independence Day,” “Your Money,” “How to Succeed
in Business” Recruited, trained and managed employees Developed and managed show and unit
budgets Developed and managed off-air projects, including, American Medical Assn. and United
Airlines programming Contributed to new business development and served as editorial
consultant for NBC Cable Ad Sales Producer (1989-1992) Created, launched and managed daily,
medical newscast “America’s Vital Signs” Launched “America’s Vital Signs” within 12 days of
joining CNBC
KYW-TV, Philadelphia, PA 1981-1989 Producer
“Eyewitness News” (all day parts); health and science reports; Satellite News Channel regional
reports; Extended and Breaking News Experience –included elections, hurricanes, Move
Confrontation and Special Weekend News Coverage during 10-week newspaper strike in 1985
(broadcast won Emmy award)
PROFESSIONAL AFFILIATIONS
National Academy of Television Arts and Sciences, NY Chapter (2006-2012) Mid-Atlantic
Chapter 2000-2006 (Governor 2000-2004)
ADDITIONAL EXPERIENCE
Teacher, Certified & Tenured, New Jersey
EDUCATION Masters Program (Graduate Teaching Assistant) -Broadcast Journalism (6
credits shy of degree)
Temple University, Phila PA Coursework University of Pennsylvania, Wharton School of
Business Phila PA (evening division)
A.B., Sociology Immaculata College, Immaculata PA
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