Vice President Service

Public relations professional with more than six years of experience in

marketing communications and public relations support serving clients in

the automotive, toy & game, publishing, educational products, food &

beverage, entertainment and public service industries.

PROFESSIONAL EXPERIENCE

Client Service Coordinator

Citizen Relations, Los Angeles, CA

Sept 2009 - January 2013

In my role as a Client Service Coordinator at Citizen Relations, I executed

all traditional media relations efforts including targeting, follow-up,

coverage logs and client wrap reports primarily supporting Kraft Foods

brand, Trident Gum and Merck Consumer Care brand, Dr. Scholl's. I supported

social media campaigns that included giveaways, contests, radio promotions

and social media 'parties.' I was responsible for monitoring national and

local media outlets and management of media databases. I assisted in the

development of campaign, event and communication materials including press

releases, press invites, media alerts and media lists. I managed the

logistics for large scale consumer-facing and media exclusive special

events and provided any other account coordination as needed.

Career Highlights:

. Trident Gum 'See What Unfolds Live' Fan Concert: Garnered more than

334 million media impressions.

. Trident Gum 'Liberate Fun' Tax Day Event: Garnered more than 154

million media impressions.

. Dr. Scholl's 'Get Up And Go' Media Event: Garnered more than 240

million media impressions.

I also served as a member of the Diversity Practice at Citizen, where I

assisted in developing and implementing culturally relevant public

relations campaigns for clients including Pampers, GM, Cadillac and

Duracell through targeted media outreach efforts and event coordination.

Account Coordinator

Southard Communications, Santa Monica, CA

Jan 2008 - June 2009

After establishing myself as an indispensable resource as an intern, I was

hired on as a full-time Account Coordinator. I reported directly to the

Vice President and assisted with the implementation of PR strategies

supporting corporate/B2B, food/beverage, toy/game, consumer product, non-

profit and government accounts with local, national and new media

campaigns.

. Executed media strategy that garnered more that 35 million consumer

impressions during a six-month period for the licensed product

division of a "Big Three" American automobile maker.

. Conducted three radio promotions, print and online giveaways securing

more than 990,000 consumer impressions for automaker licensed products

client.

. Assisted in production of press conference on the culmination of

nationwide promotional tour of a leading educational product brand,

including media outreach and coordination.

. Pitch development, heavy media outreach, market research, drafting

press releases announcing product and service launches and SEO

activities for consumer product clients.

. Assisted in the development and implementation of community outreach

teams and website content for city government client.

. Managed and continually updated comprehensive media contact databases

organized by market, outlet, beat and medium.

Public Relations Intern

Southard Communications, Santa Monica, CA

July 2007 - Dec 2007

Constructed media lists and conducted heavy pitching to national and

regional media contacts. I conducted market research for potential and

existing audiences. Monitored and documented media placements and performed

clerical work. I established great familiarity with Cision MediaSource and

increased proficiency in Excel, Word, PowerPoint and Photoshop.

Marketing Intern

CircleUp.com, Los Angeles, CA

April 2007 - July 2007

Constructed media lists and conducted outreach. Market research consisted

of identifying target audience and potential market for startup networking

website. I acted as primary liaison representing the website and provided

all informational material to potential users. Performed aggressive follow-

up of contacts to monitor and document usage and gauge overall impression.

Public Relations Intern

LM Public Relations, Los Angeles, CA

Jan. 2007 - March 2007

Constructed extensive media lists, drafted client biographies and heavy

media outreach. I established contacts and coordinated radio, television

and live appearances for clientele that included actors, comedians and

singers. Monitored media and compiled press clippings.

EDUCATION

BA, Journalism (Public Relations) California

State University of Northridge

ADDITIONAL ACTIVITIES

PRSA, L.A. Young Professionals, President 2012 - 2013 ? PRSA, L.A. Young

Professionals, Board of Directors ? Public Relations Society Of America Los

Angeles Chapter ? City of Santa Monica Certified Brand Ambassador ? Public

Relations Student Society of America, Vice President ? Eagle Scout Award ?

Youngandgreen.org, Co-editor

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