Sales Project

KAITLIN E. WASYLYK

**************@*****.***

Home address: *** ******** ******, **********, ** 07070

Cell: 201-***-**** ● Phone: 201-***-****

Education

MARIST COLLEGE, Poughkeepsie, New York Bachelor of Arts, Dean's List, Cum Laude, May 2012

Major: Communication with a Concentration in Public Relations Minor: Fashion

Merchandising

Studied Abroad in Paris, Geneva and Amsterdam, 2011

Related Experience

Public Relations Intern, Iconix Brand Group, Inc.

September 2012 to present

• Assists the public relations and social media departments on all Iconix women’s, juniors and home

brands

• Coordinates sample trafficking to top media including print (such as national fashion and lifestyle

magazines and local newspapers), online and broadcast outlets

• Creates invoices and order forms; maintain sample closets

• Assembles press kits and coordinate look book mailings

• Participates in company wide brainstorms for upcoming events and national ad campaigns for all

Iconix brands

• Pitches new product launches and events to online and short lead media

• Coordinates product placement for film,TV and magazine opportunities

Public Relations Coordinator, Senior Capstone Project

Spring 2012

• Established, managed and launched Operation Prom at Marist College

• Created and designed the name and logo for PR team

• Constructed all print ads, posters and publications

• Served as the face of the organization participating in interviews for Marist TV, My575 and The

Circle

• Implemented a project proposal; composed a detailed press kit

• Handled fundraising and donations from local vendors and planned a dress drive event securing

over 100 prom dresses

Public Relations Coordinator and Buyer, Fashionology

Fall 2011

• Managed PR department of Fashionology

• Utilized social media to promote a marketing campaign for Fashionology

• Used trend research to purchase jewelry and accessories for student body

Luxury Goods & Fine Jewelry Intern, Judith Ripka

Summer 2011

• Participated in rotational internship including one-on-one mentoring with executives

• Met with CEO and designers; assisted in selection of showcase jewelry for Judith Ripka QVC show

• Helped assemble promotional incentives for use by client relations

• Created and maintained an extensive Excel document for gemstone inventory

• Assisted clients on jewelry repairs and orders

• Sorted and selected gemstones for custom jewelry

Sales Associate, Anthology Boutique

Summers 2009 and 2010

KAITLIN E. WASYLYK

**************@*****.***

Home address: 231 Woodward Avenue, Rutherford, NJ 07070

Cell: 201-***-**** ● Phone: 201-***-****

• Awarded highest gross sales numerous times for exceeding monthly and weekly goals

• Provided service to customers in high volume fast paced boutique

• Responsible for opening and closing of store

• Personal shopper for customers on request, maintained client base

Technical Skills

Proficient in Microsoft Office, Excel, PowerPoint, Photoshop, Cision, Wiki, WordPress and Social

Media including Facebook, Twitter, LinkedIn, Instagram, Tumblr, and Pinterest

Activities and Societies

Writer/Guest Author, Mark Van Dyke’s PR News Blog, 2011 to 2012

• Published post, GoDaddy – An Elephant-Sized Blunder

http://markvandykenewsroom.blogspot.com/2011/04/godaddy-elephant-sized-pr-blunder.html

Executive Board Committee Member, Alumnae Liaison, Alpha Sigma Tau Sorority- Delta Epsilon

Chapter, Marist College, 2010 to 2012

• Leadership position for nationally recognized chapter.

• Attend weekly business meetings

• Organize and actively participate in various community and national philanthropic efforts including

Pine Mountain Settlement School, Habitat for Humanity, Relay for Life & Freshman Move-in Day

5K Run for National MS Society, 2011, 2012

Created a Fashion Concept using Photoshop, on display in Marist Fashion Lab since 2009

Marist College Cheerleader, 2008, 2009

Breast Cancer Awareness, initiated and organized Homemade Chocolate Pretzel Sale, Susan G. Komen,

2008

Putting the Pieces Together, Autism Awareness Volunteer

References available upon request

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