Sandra M. Knuth
*** ***** ****, ****** ****** Farms, MI 48236
Cell 586-***-****
*************@*****.***
Career Highlights
Annuity Sales Consultant - Producers Choice Network - Sterling
Heights, MI has been providing national and local
annuity marketing
services for over 15 years. Employed from April 2008 to October 2012.
. Marketed annuity vehicles to independent agents to grow revenues and
increase market share.
. Provided agents with client services to reinforce their branding.
. Researched, planned, implemented and evaluated events to provide
company and agent business sales and growth.
. Monitored and updated website spreadsheets to maintain the integrity
of product rates and features.
. Managed all aspects of the inventory for the team's annuity marketing
materials.
Marketing/Administrative Assistant - Robert C. Tunney, Financial
Consultant - Mt. Clemens, MI has been providing
financial services to clients for over 15 years. Employed from February
2005 to
.
April 2008
. Assisted the Financial Advisor in providing investment services to our
clients.
. Processed appropriate paperwork in a timely fashion in accordance with
regulatory compliance.
. Managed all standard office duties, such as telephone interaction with
clients, file maintenance, correspondence, accounts payable and
banking.
. Interacted with internal and external wholesalers from sponsor fund
companies to research investment vehicles to meet diverse client
needs.
. Implemented and evaluated the marketing plan which included the
communication plan and the referral process.
. Branded the practice by coordinating a logo package, office brochure,
quarterly newsletter.
. Developed and implemented on a regular basis a protocol to standardize
and guarantee excellent client services.
. Participated in Webinars and Teleconference calls to update my
knowledge of investment vehicles and my technology skills.
Marketing Manager - Safie Specialty Foods, Inc. - Chesterfield
Township, MI is a purveyor of gourmet pickled
products. Employed from
April 2004 to March 2005.
. Developed a business plan to direct the growth and market penetration
of this specialty foods company.
. Researched and pursued distribution channels to increase sales.
. Attended trade shows to increase distribution and market share.
. Designed packaging to gain greater visibility in the company's niche
market.
. Obtained placement of the product line in international channels.
. Coordinated production of a product line brochure.
Administrative Services Provider - Robert C. Tunney, Financial
Consultant - Grosse Pointe, MI has been providing
financial services to clients for over 15 years. Employed from January
2003 to
April
2004.
. Created and implemented systems to organize and standardize office
procedures.
. Created client and prospect database for marketing efforts and general
correspondence.
. Created and processed mailings for marketing and compliance
requirements.
. Organized and prioritized marketing materials.
. Researched and reported on investment vehicles.
Marketing Manager - Advance Watch Company Limited - Warren, MI is the
U.S. market share leader in fashion and
sport watches under the
$20.00 retail price point. Employed from March 2000 to November
2002.
. Merchandised product by interfacing with the Hong Kong timepiece
market to capitalize on market trends to increase corporate profit
margins and market share at the mass retail level.
. Contributed to an Accounts Management team responsible for maximizing
sales, while providing customer service and satisfaction, inventory
control and budget adherence.
. Organized and participated in sales presentations to generate new
market share and provide vendor management services to customers.
Product Development Manager - Osbon Medical Systems/Urohealth -
Augusta, GA is the U.S. market share leader
in
prescription medical devices for the treatment of erectile dysfunction.
Employed
from
September 1993 to May 1997.
. Established and coordinated channels to identify and assess new
business opportunities to meet corporate growth objectives.
. Researched and developed opportunity assessments for products specific
to growth segments within the total urology market.
. Participated in strategic planning at the urology division level.
Product Manager
. Conducted field testing, market analyses and sales force training
along with providing marketing and technical support for successful
product introductions and continued favorable product positioning.
. Cultivated physician champion relationships to increase product market
share and product exposure.
. Provided forecasting to assist sales and manufacturing functions meet
product line goals and objectives.
Marketing Communications Specialist
. Acted as catalyst and project manager for company-wide communication
assessment and creation of internal corporate newsletter.
. Researched and developed marketing communication programs and vehicles
to build market share and advance business-to-business marketing
plans.
. Collaborated with marketing team and internal clients to determine
objectives and produce effective internal and external marketing
communication vehicles including newsletters, direct mail, video
scripts, web page copy, sales support materials, surveys and corporate
literature.
Director of Marketing - Hawaiian Eye Center - Wahiawa, HI is the
market share leader in clinical and surgical eye
health care in the state
of Hawaii. Employed from October 1988 to June 1991.
. Developed and managed a marketing department with a $.5 million annual
budget.
. Created, implemented and evaluated annual marketing plan to increase
market share and profitability and generate new market share across a
range of health care services.
. Managed all marketing communication programs including community and
media relations, advertising, special events, internal and external
publications, direct mail and research vehicles.
. Acted as consultant to Hawaiian Eye Foundation to assist in meeting
planning and promotion, fundraising and membership services.
Sandra M. Knuth
352 Moran Road, Grosse Pointe Farms, MI 48236
Cell 586-***-****
Education
The Johns Hopkins University - Baltimore, MD
Master of Science in Business, Marketing Concentration 1993.
San Jose State University - San Jose, CA
Master of Science in Mass Communications, Public Relations
Concentration 1987.
Oakland University - Oakland, MI
Secondary Teaching Credential, 1983.
University of Notre Dame - Notre Dame, IN
Bachelor of Arts in English, 1981.