Creative Director / Copy, Content

Jude Huzicko

513-***-**** ***********@*****.***

Creative Director / Copy and Content

Portfolio at www.judehuzicko.com

LinkedIn Profile at www.linkedin.com/in/judehuzicko

Objective

Advance brand and product awareness, and raise ROI through conceptual, creative

strategy, and unique and engaging content with over 13 years of proven experience in

digital, print, multimedia, and POS.

Experience

june 2010 - january 2013 Possible cincinnati, ohio

Creative Director, Copy and Content

Client roster includes: The J.M. Smucker Company, Smucker’s (complete portfolio

including Pilsbury Baking, Hungry Jack, Jams and Preserves, Hungry Jack, Crisco,

Uncrustables, JIF Folgers and Millstone coffees), Dannon, Vicks, Pringles, Con- Agra

Foods (all brands), Pepto-Bismol, Prilosec, Healthy Choice, Febreeze, Luvs, Metamucil,

Procter & Gamble, Febreze and New and Emerging Business

– Conceptual leader on new business pitches strategies, insights, and executions

– Lead on planning for 4 tier one, and 4 tier 2 brands for Smuckers, including the

new coporate Web site.

– Manages and mentors of a team of writers as wells as project creative lead–

Creates concepts and led executions across multiple media with an emphasis on

digital.

– Ensures that internal processes are followed to create quality, profitable, and on

time work.

– Helps define what the creative function needs to deliver to achieve client objectives

.

– Has grown business and consumer engagement over 125% for P&G

– Led various brands to their most successful year to date.

– Awards: 2 Effies, Regional ADDY, 1 Webby

january 2008 – june 2010 Self-employed, freelance and consulting

Creative Director, Copy Director

Clients roster includes: Ogilvy One, Sears, KMart, Colgate, Jefferson County Workforce,

Pitchfork, Talbots, AmieStreet

– Freelance Copywriting,and Creative Direction.

– UX and content– Comprehensive and integrated ad campaigns, and advancing

social media presence

– Owner: On Another Note Records; promotions, recording, productions

September 2007 – December 2008 Talbots, Tnc. Boston, Massachusetts

Copy Supervisor, Sr. Copywriter

– Rebranded Misses, Woman, Accessories and Store Environments.

– Created new brand voice for Talbots rebrand.

– Led all-brand, cross-concept promotions.

– Concepted and wrote advertising for radio, television, print, and digital content.

– Concepted and wrote DTC mail and catalog content.

– Worked with CMO to develop a more efficient creative department.

– Wrote catalog headlines to integrate theme from the store into monthly distribution

catalog.

july 2003 – December 2007 Bath & Body works Columbus, Ohio

Copy Supervisor, Sr. Copywriter

– Concepted and executed three-week integrated POS campaigns throughout the

year.

– Created individual brand voices for three unique store concepts: Core, Flagship,

and C.O. Bigelow.

– Successfully re-staged Bath & Body Works brand into the destination for personal

care and well-being.

– Managed a team of staff and freelance writers.

– Wrote, cast and directed radio spots for promotion of products and events.

– Concepted and wrote direct mail and consumer print for Flagship, Core, and C.O.

Bigelow.

– UX and content for Web site relaunch.

– Assisted with planning and evaluation of photoshoots.

– Accelerated marketing to help grow Bath & Body Works grow from a $1.7 to a $2.7

billion company in three years.

May 2001 - june 2003 Gerbig, Snell/Weisheimer and Associates Columbus, Ohio

Sr. Copywriter

– Concepted, executed and sold brand strategies for Eli Lilly, Astra Zeneca, and

Roche client rosters.

– Worked on new business teams both retail and pharmaceutical clients.

– Wrote and directed original content for print ads, television, and collateral. Awards:

Two Gold Rx

2

April 2000 - May 2001 Mc Interactive Columbus, Ohio

Sr. Copywriter

– Client roster included: Honda, Lane Bryant, Haworth Furniture.

– Concepted, and executed brand strategies.

– Wrote content for Web sites and digital media.

– Project manager, Client Partner

– Awards: Regional ADDY

Contact this candidate