Manager Marketing
Resume:
MICHAEL BORGELT
**** **. **** **, ****** CO *****
********@*****.***
SKILLS
MARKETING LANGUAGES PERSONAL QUALITIES
Web Analytics
Search Engine Optimization SQL Strong Work Ethic
Microsite Development
Paid Search HTML Honesty & Integrity
Wordpress
Social Media PHP Teamwork
Youtube Video Training
Local Search ASP Analytical & Detail Oriented
Experience
51 Blocks, August 2009 Present
Internet Marketing Consultant, Owner
Provide search engine marketing consulting services which includes SEO, PPC, Social Media,
web development, e commerce, website analysis, and website maintenance
Communicate with clients and help determine the strategy and execute the tactics necessary to
drive traffic to web sites with ultimate goal of delivering a positive ROI via conversions, leads,
and sales
Volume9 Inc, February 2006 August 2009
Sr. Manager of Search Engine Optimization (SEO)/ Sr. Manager of Paid Search
SEO
o Performed keyword research for 50 clients helping to indentify targeted keywords to
increase traffic and conversion for their business
o Utilized Google Webmaster Tools to provide specific recommendations on technical
items for over 100 clients
o Performed 14 website audits to assess the technical framework and architecture of
website search engine friendliness
o Researched, analyzed and evaluated websites competition, link popularity and ability to
win target keywords
o Reviewed and optimized website content
Paid Search
o Created, implemented, analyzed and managed paid search marketing campaigns in
Google Adwords, Yahoo/Overture & MSN with the overarching goal of increasing CTR &
ROI with total spend over $100,000
o Performed keyword research, A/B Ad Testing, and Landing Page Optimization
o Implemented third party paid search monitoring tools to help manage clients spend,
alerts, rules management, bidding
Web Analytics
o Implemented and managed web analytic software such as Google Analytics, Ominture,
and Webtrends
o Indentified keyword opportunities and leveraged trending analysis via web analytics to
increase traffic and conversions
o Leveraged click pattern overlay to increase usability for users
Microsite Development
o Oversaw development, and maintained websites for Colorado Christian University
Utilized blogging platforms to create more than 10 different microsites as an internet
o
marketing incentive
Internal Applications
o Led efforts to develop in house tools to automate and streamline SEO related activities
to increase profitability while providing more value
o Performed role as database administrator which included long term strategy for data
storage, database design, and database maintenance
LION Inc, July 2000 February 2006
Internet Marketing /Database Administrator/Webmaster/Web Developer
Internet Marketing
o Participated in the branding and design of the Mortgage101 family of websites
o Optimized Mortgage101.com to gain #1 placement in Google for the keyword
mortgage
Database Administrator
o Created and implemented data models database designs
o Created, implemented, and optimized tables, stored procedures and SQL queries for
Mortgage101 website
o Tuned database for optimal performance and performed database maintenance
Webmaster
o Implemented and managed web content for Mortgage101 family of websites
o Created internal CMS for sales, support and web design teams
o Monitored site traffic and tuned web servers for optimal performance
Web Developer
o Improved portals usability with HTML and classic asp
Notable Rankings
High Volume Keywords
#3 mortgage www.mortgage101.com
#1 stock footage www.thoughtequitymotion.com
#3 home improvement www.doityourself.com
Industry Focused
#1 seattle outdoor furniture www.summerhousepatio.com
#1 healthcare speaker www.speakersonhealthcare.com
#4 cpa exam review www.exammatrix.com
Other Life Accomplishments
NBA Replacement Referee 2009 NCAA Division I Referee 2006 2010 Special Olympics 2006 2010
Education
Gustavus Adolphus College, St. Peter, MN and University of St. Thomas, St. Paul, MN May 20th, 2000
Major Bachelor of Arts in Quantitative Methods Computer Science
Contact this candidate