Manager Marketing

Location:

United States

Posted:

November 06, 2012

Contact this candidate

Resume:

Professional and Personal Page

Resume and Work Experience

Austin Wisner

********@*****.***

EDUCATION

Bachelor of the Arts in Media and Communication Studies: May 2007

Ursinus College, Collegeville, PA

EXPERIENCE

Search Engine Marketing Strategist, TravelCLICK (January 2010 – Present)

Responsible for the strategy, execution, performance and analysis of the Search Engine Optimization campaigns of numerous hotels in the US and Latin America.Optimize independent hotel websites to perform against target audiences in major search engines, with a focus in scalable geo-targeting and local optimizationWorked with Colleagues and Consultants to re-shape and define the TravelCLICK best practices and processPay-per-click reporting and analysis with regards to rank, traffic and revenue data

Search Program Manager, AOL Advertising, (October 2008 – December 2009)

Responsible for the success of multiple clients’ search engine marketing campaigns, managing $2.5 Million in quarterly revenue.Defined high-level strategy for the execution of online advertising campaignsProvided analysis and reporting on account performance to senior managementMaintained daily communication with clients to manage needs and strategyManaged project timelines, execution and reporting

Online Marketing Associate, Saiontz, Kirk and Miles P.A., (Summer 2006 – September 2008)

Increased website visibility and drove web traffic to account for 30% of overall Firm business.Responsible for lead-generating online content creationOptimized firm s multiple sites through search engine optimization (SEO) best practicesEdited site designs to increase usability and visitor engagement

Associate Webmaster, www.HDSportsGuide.com, (November 2007 – January 2009)

Maintained and promoted guide of sporting events broadcast in high definition.Managed content creation through WYSIWYG CMS editorPromoted blog posts through SEO, email marketing and social media

Pay-Per-Click Ad Manager, Picorp, Inc., (September 2007-August 2008)

Responsible for all aspects of paid advertising account management on all three major engines, including ad creation, bid optimization and reporting.

Proficiencies

Google Adwords, Google Analytics, Urchin, MS Office Suite, Adobe Photoshop, Apple Operating Systems, Yahoo Ad Center, Bing Ad Center, Google Website Optimizer, Wordpress, Various Third-Party Twitter Applications and Social Monitoring & Reputation Tools

Notable Accomplishments

Google Adwords Professional Certification 2009

Attended Pubcon 2007

Captain Ursinus College Mens Lacrosse Team 2006

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