Mehul Modha
* * ***** ********, ********, ON L*Y 0K6 CANADA Phone: 416-***-**** E-mail: *****.*@******.***
SENIOR IT EXECUTIVE NATIONAL SALES MANAGER BUSINESS DEVELOPMENT PROFESSIONAL
With over 10 years of experience delivering sustainable and profitable IT and CE solutions.
A relationship and result driven senior executive offering 10 years of solid verifiable sales channel development, marketing and leadership skills
in the Information Technology and Consumer Electronics industry. Instrumental in setting up mutually beneficial relationship with C-Level
decision makers and executives to build business. Manage change via strategic vision and establish strong leadership initiatives to drive business
growth and meet bottom line objectives.
BUSINESS TRANSFORMATION AND CORE COMPETENCIES
Technology and Consumer Electronics National Sales Management Sales Channel Development
(Retail Dealer Distribution Reseller)
IT & CE strategy and execution New product and technology launch
Consult and prospect new clients
Enterprise IT systems deployment Product roll out strategies
Prepare business plan to offer value preposition
E-commerce strategy and delivery Product lifecycle planning
Maintain collaborative business relations
Program and project management Sales and revenue forecast
Contract review & agreement negotiations
Supply chain integration Evaluate market conditions
Consumer packaged goods (CPG)
Cloud computing deployment Channel price alignment
Engage, motivate and train sales team
Business process and quality improvement Sell through & trend analysis
Business Development Marketing & Brand Awareness Accounting and Administration
Strategic business consultation Tradeshow management Purchase order & invoice creation
Revenue & profit growth Product positioning & roadmaps EDI order processing via commerce hub
Change management Merchandising strategies Budgeting, profit & loss (P&L) responsibility
Customer relationship management (CRM) POP display conceptualization Cost simulation & ROI analysis
International vendor management Demand generation activities Expense report management
Contract, outsourcing & partnerships Increase brand market share MDF, CO-OP and VIR
ACHIEVEMENTS
Revenue quota over achievement by 140% in Q4 2011 and reduce returns by 50% YOY in 2011.
Multi-million dollar business generation with 100% sell through during the fourth quarter of 2009.
Successfully managed retail store operations including sales, procurement, promotions, merchandising, pricing and stock availability.
Integrated, deployed & managed an ecommerce website with over 500,000 products involving computer hardware & consumer electronics.
Identified and developed new business opportunities which resulted in revenue growth of over $250,000 and increased brand awareness.
Developed an online database of over 1,000 customers within two years of operation.
Developed excellent leadership, communication and customer service skills.
CAREER PROGRESSION
REGIONAL SALES MANAGER
Optoma Technology (Canada) Inc. Mississauga, ON, Canada Jul 2008 Mar 2012
Strategic Business Planning National Account Management Marketing Brand Awareness Customer Relations
National Accounts Managed Dealers and Value Added Resellers (VARs; B2B; Buying Group)
Amazon Costco Best Buy Future Shop Staples Grand & Toy Foto Source Soft Choice CDW
Developed account strategies and accurate sales forecasts to achieve sales targets based on corporate objectives. Established channel wide
strategies to drive consistent revenue growth on a quarterly basis. Consistently offered SKU exclusivity to reduce price conflicts between the
retail, dealer, VAR and online channel. Set up quarterly meetings with retail partners to discuss and present new products, outline marketing
strategy and lock "Back to school" & "Boxing week" promotion events. Worked with internal marketing team and external vendor partners to
produce creative AD campaigns to position the Optoma brand.
Selected Accomplishments
Identified, pursued and closed a major deal in Q4 2011 and over achieved revenue quota by 140%.
Established strong customer service relations to reduce returns by 50% YOY in 2011.
Multi-million dollar business generation with 100% sell through in Q4 2009.
Championed marketing strategies to increase brand awareness and market share elevation.
Established alliances with the Government, Education & Corporate (GEC) sales channels.
Developed strong relationship and trust with buyers / decision makers.
Reduced price erosion, conflicts and protect the company s bottom line (profits).
Mehul Modha
8 4 Tatra Crescent, Brampton, ON L6Y 0K6 CANADA Phone: 416-***-**** E-mail: *****.*@******.***
HOME THEATRE SPECIALIST
Best Buy Canada Ltd. Mississauga, ON, Canada Oct 2007 Mar 2008
Strategic Sales Planning Merchandising Sales Training Customer Relations Administration
As a home entertainment consultant, enhanced customer service experience by initiating communication, understanding customer requirements
and offering complete home theatre solution which included providing product information, pricing and service plans. Developed robust
strategies to up sell accessories. Merchandised products to ensure accurate product placement and pricing.
Selected Accomplishments
Attained department sales goals on a regular basis.
Mentored fellow team members by providing product training.
Increased revenue and profitability for Best Buy.
Developed excellent leadership, communication and customer service skills.
BUSINESS DEVELOPMENT, SALES & PURCHASING MANAGER
Cybernetgenie Inc. Mississauga, ON, Canada Oct 2003 Oct 2007
Strategic Business Planning Marketing Brand Awareness E-Commerce Website Integration Vendor Management Purchasing
Oversaw all retail store operations including business development, sales, marketing, vendor management, merchandising, promotions, product
pricing and availability. Sourced and procured consumer electronics and computer hardware from Canadian & US Distributors as well as
international manufacturers. Integrated and managed a fully functional e-commerce website including secured payment gateway with content
management system. Implemented online marketing strategies to promote website through search engine marketing and shopping comparison
sites. Fulfilled online orders including authorizing and processing credit card transaction and shipped orders in timely manner.
Selected Accomplishments
Grew sales volume from $5000 a year to quarter of a million dollars($250,000) within one year.
Created a reseller channel by signing up over 20 resellers within one year and established alternate sales channel on Amazon and Ebay.
Developed an online database of over 1,000 customers within two years of operation.
Increased brand exposure by implementing robust online marketing strategy.
Developed trade relations with international vendors from India, China, Taiwan, Korea and Hong Kong.
Reduced logistics costs by developing relations and negotiating best possible costs from major logistics vendors.
SYSTEM & NETWORK ADMINISTRATOR
Nova International (Canada) Ltd. Mississauga, ON, Canada Jan 2000 - Sept 2003
System & Network Infrastructure Setup Website Development Search Engine Optimization (SEO) & Marketing
Deployed & maintained computer hardware/software and networked Dell laptops & HP desktops using Windows XP professional.
Recommended, configured and deployed NAS (Network Attached Storage) data backup solution. Provided complete web site solution including
domain registration, web hosting and search engine marketing.
Selected Accomplishments
Utilized SEO strategies to position and rank Nova International as top brand on major search engines.
EARLY CAREER
SOFTWARE ANALYST Canada Post Corporation Mississauga, ON, Canada May 1999 - Aug 1999
SYSTEMS AND NETWORK SUPPORT GE Capital RFS Markham, ON, Canada Jan 1998 - Apr 1998; Sep 1998 - Dec 1998
AREAS OF EXPERTISE
Computer Hardware Apple Mac Application Deployment Microsoft Application Deployment Cloud Computing & Collaboration
Marketing using Social Media Computer Security Network Set up & Security Graphics Design Consumer Electronics
Build and configure computers utilizing latest Motherboard, CPU, RAM, solid state hard drives, video cards, sound cards and LAN cards.
Set up Office suite and transition Outlook emails on MAC OS X. Set up iCloud on Apple MAC, iPad, iPod and iPhone.
Deploy & manage Microsoft Windows OS and Office Suite including Word, PowerPoint, Excel and Outlook on PCs, Laptops and Surface.
Establish secured wired & wireless (Wi-fi) network by setting up network firewall with robust encryption on routers. Implement LAN using
latest networking technologies including TCP/IP, Subnet Mask, Gateway, DNS and DHCP server.
Establish private cloud computing infrastructure using solid state storage hardware and online services. Deploy Skype Video conferencing
collaboration software on MAC and Windows.
Online lead generation through shopping comparison sites such as Pricegrabber, PriceBat, Shopbot and Google s pay per click services.
Brand promotion via social networking sites such as Twitter, Facebook, Pinterest and YouTube.
EDUCATION AND CREDENTIALS
Diploma in Computer Science Technology with Co-op Program, 1999 Sheridan College, Brampton, ON
Ontario Secondary School Diploma (OSSD), 1996 T. L. Kennedy Secondary School, Mississauga, ON
Six Sigma Quality Control, 1998 GE Capital RFS, Markham, ON