Sales Marketing
Resume:
Angie Wahl
Email: *********@********.***
Address: **** *********
City: Tustin
State: CA
Zip: 92780
Country: USA
Phone: 714-***-****
Skill Level: Management
Salary Range: 95
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
ANGIE WAHL, MBA
1301 Windemere Lane 714-***-**** (H)
Tustin, CA 92780 *********@********.*** 714-***-**** (C)
SENIOR MARKETING PROFESSIONAL
Marketing and Communications professional with proven track record of success in large fortune 500 companies and small entrepreneurial firms designing innovative marketing strategies, marketing communications and advertising campaigns. Key competencies include:
* Target Market Definition
* Training / Education
* Branding
* Marketing Communications
* Marketing Collaterals
* Product Management
* Budget / Cost Controls
* Leadership / Team Development
PROFESSIONAL EXPERIENCE
CDG, a Boeing Company, Long Beach, CA
October 2008 - October 2012
Key Responsibilities: Management of Marketing, Proposal Writing, Executive and Corporate Communications. Responsible for the strategy and creation of Social Marketing Strategy and all RFP responses and proposals for the company nationwide as well as acting as Subject Matter Expert for proposals from the United Kingdom.
* Formulate RFP and Proposal response for commercial and government contracts worldwide.
* Created blog content and strategy, in conjunction with corporate Facebook and Twitter accounts.
* Act as consultant and expert for sales personnel in business development and acquisition.
* Created effective communications for marketing and executive management in addition to development of corporate training curriculum.
* Manage total proposal process for multi-million dollar corporation.
KELLER GRADUATE SCHOOL, Oak Terrace, IL
1999 - September 2011
Sr. Adjunct Faculty Member, Long Beach, CA
Key Responsibilities: Educated graduate students in marketing concepts and marketing communications.
* Teach Graduate level classes in Marketing Research, Advertising, New Product Development, Sales Management, Channel Management and Business Communications maintaining a student assessment score of more than 3.5 (out of 4.0) consistently.
* Serve as marketing Subject Matter Expert on Graduate Business Plan grading committee providing feedback and affirmation for MBA candidates.
UNITED HEALTHCARE, Santa Ana, CA
2004 - 2008
Key Responsibilities: Managed existing product portfolio nationwide for major Fortune 500 Company, designed market strategy and marketing communications for new product launches.
* Developed comprehensive nationwide marketing strategy for existing products including shaping portfolio mix, marketing collaterals, branding and tracking metrics providing sales tools and creating benchmarks for success measurement.
* Responsible for all levels of marketing launch for several new product initiatives resulting in product offerings that produced greater competitive advantage in the marketplace.
* Acted as source for market research, target market determination, sales forecasting and product enhancements providing a single source of resolution for sales force reducing redundancy and market confusion.
* Trained personnel, in existing and new product offerings including process flows, sales procedures and value proposition, increasing sales effectiveness.
* Assumed additional responsibilities for ancillary products including development of training modules and creation of marketing collaterals.
BAKER, THOMSEN ASSOCIATES, Newport Beach, CA
1999 - 2004
Key Responsibilities: As Director of Marketing Communications, Created all company and client integrated marketing communications.
* Developed and implemented effective consumer communications materials (internal and external) for insurance consulting brokerage and research institute resulting in increased market presence and acquisition of major nationwide accounts.
* Oversaw the launch of new bundled product offerings including conducting primary and secondary research and trial launch to determine appropriate target market increasing effectiveness while reducing collateral expenses by 20%.
* Created graphic marketing and communications material including press releases, brochures, sales presentations, Website graphics, data shows and advertisements eliminating the need and expense of outsourcing.
KEENAN AND ASSOCIATES, Torrance, CA
1997 - 1999
Key Responsibilities: Managed marketing writing, graphic arts and proposal development department.
* Responsible for the writing and creation of all sales training modules and marketing material for all lines of insurance, including RFP responses, proposal creation, collateral brochures and sales presentations ensuring consistency of brand message and effectiveness of integrated marketing communications.
* Combined two departments representing graphic design and RFP response staff of eight employees creating efficiency and cross training opportunities and eliminating need for additional supervisory position.
PREFERRED HEALTH NETWORK, Long Beach, CA
1992 - 1997
Key Responsibilities: Supervised staff of client services representatives in multiple offices nationwide.
* Managed staff of twelve marketing and client service representatives in multiple offices, representing 37 states.
* Oversaw service and retention of clients nationwide resulting in more than 80% retention level.
EDUCATION
MBA - Marketing Emphasis - Keller Graduate School of Devry University, Long Beach, CA
Bachelor of the Arts - California Baptist University, Riverside, CA
PROFESSIONAL DEVELOPMENT
* Graduate Certificate in Project Management
* Advanced Toastmaster Gold
* Toastmaster Club, Area and Division Speech Contest Winner - multiple times.
* Breakout Session speaker at Toastmaster conferences - District level
TECHNICAL
Expert in Microsoft Word, Excel, PowerPoint, Publisher, In Design, PhotoShop, PageMaker
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