Sales Manager

Tim Goserud

Email: *********@********.***

Address: ***** ******* ****** **

City: Eden Prairie

State: MN

Zip: 55347

Country: USA

Phone: 952-***-****

Skill Level: Director

Salary Range: 150

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

TIMOTHY K. GOSERUD

Eden Prairie, MN 55347

Phone: 952-***-****

Email: *********@********.***

PROFESSIONAL SUMMARY

Sales and general management professional that consistently outperforms company and industry norms. Proven performance and leadership in driving growth and turnarounds. Experience developing strategies, processes and leading personnel at multiple levels to excel through a variety of go- to- market channels. Strong consultative, solution and value-based selling to achieve profitable sales for products and services business-to-business, through distributors, retail and direct to consumers. Areas of expertise include:

Leadership through adversity and change

P&L management, pricing and profit strategies

Leading and motivating employee, distributor, broker, and independent personnel

Performance management & driving best practices

Multi channel markets (B2B, B2C, Distributors, Dealers)

Broad cross-functional knowledge

Sales process, strategy and skills

Organizational development

PROFESSIONAL EXPERIENCE

IMMEDIA, INC. (a Liberty Diversified International Co.) - Minneapolis, MN 2008- Sept 2012

Designer and producer of custom fabricated and printed retail displays and graphics, $43M. Manufactures in-store printing and displays directly for retail chains, brand marketers, agencies and brokerage companies.

VP/Director -Sales and Marketing

Led team of 22 people- nine sales representatives, one marketing associate and one sales operations manager with a team of 12 customer project managers. Member of executive team that developed all company strategies and decisions.

* Initiated creative lead generation campaigns and a sales prospecting process/discipline that contributed to revenue growth from $29M in 2009 to $43M in 2011; increased customer diversity by 52% over the same period and resulted in record revenue from new accounts in 2011.

* Drove capacity enhancement initiatives that reduced/eliminated annual lost business by +$500K/yr.

JOSTENS INC. " Minneapolis, MN 1995 " 2007

Leader of school recognition, affiliation and commemorative products and services in North America, $750 million. Diploma, regalia, yearbooks, class rings, championship rings and awards.

National Sales Director " Jostens College Division, 2005 " 2007

Managed $70M college sales nationally. $14M S,G&A expense. P&L responsibility. Led team of four region managers, business analyst, sales trainer, 38 employee sales representatives and 100 sales associates. Sold B2B (university management), direct to consumers and through Barnes & Noble and Follett national account college bookstore chains.

Led major organizational changes to achieve a profit turnaround from -$2M in 2005 to +$4M in 2006.

Created and led new account prospecting and training to achieve +$2M in net account growth in 2006.

Established a new strategic planning and account sales planning platform for the sales organization.

Championed a cultural shift to a more proactive retail customer approach.

Northwest Area Director " Jostens School Solutions, 2000 " 2005

Western Division Manager " Jostens Scholastic Division, 1995 " 2000

Managed $124M annual sales and $33M profit for both Scholastic and Printing Divisions. Led team of eight region managers and 139 independent sales representatives in 15 states. Worked closely with Vice President of Marketing to develop three year and annual business plans. Managed contract relations, developed sales strategies, processes and plans to achieve division objectives.

Co-led the division to five consecutive years of class ring growth after ten previous years of decline.

Selected to lead the design and development of the performance management process integrated across all levels of sales management at Jostens; one of only four key strategic initiatives.

Exceeded sales plans in school years 1997 " 1999; 8% annual growth. During the same period, corporate growth was 5%. Area enjoyed a 65% market share; national share was 45%.

Led or actively participated in development and execution of many successful business initiatives: manufacturing, customer service, systems, accounts receivable/finance, sales and marketing:

* Manufacturing and customer service

consolidations " improved profitability $2M

while growing sales 8% in mature market; won

corporate Legend Award.

* Accounts receivable/cash flow enhancement of

$8M; won corporate Legend Award.

* Implemented a successful new independent

sales contract; won corporate Leader Award.

HEUBLEIN INC.(currently DIAGEO) 1981 " 1995

Leading spirit and wine beverage company in the world; $1.3 billion.

Vice President Central Division " Heublein J.G.M. Division, Chicago, IL, 1991 " 1995

Managed $120M sales and profitability in a 14 state division with over 20 distributors and 45,000 on and off premise retail outlets; including Walgreens and Osco Drug. Led team of three region managers, 14 district managers, four sales representatives, and support staff. Managed multi-million dollar budgets. Developed pricing and business plans. Analyzed and drove changes to distributor structures and personnel.

Top performing division in 1993, 1994 and 1995 among five divisions as a result of building a world class sales team through recruitment, training, skill development, and redeployment:

* Achieved 10-12% growth. Nationally, company

grew 1-3%.

* Won "Division of the Year" award and runner

up.

* Team won five out of eight "National Creativity"

and "Ring of Achievement" awards.

Grew Smirnoff, already the #1 spirit brand, three consecutive years in the divisions largest retail chain, Osco Drug, as a result of first ever account specific programs developed with the customer.

Selected to a five-member team which developed the corporate wide "on premise" distributor management process that increased sales effectiveness by targeting to specific account types.

Region Manager " Heublein J.G. M. Division, Atlanta, GA, 1989 " 1991

Managed $40M revenue through team of five district managers and 13 distributors across four states.

Awarded "Corporate Achievement" for self-development: only 12 recipients out of 400 people.

Created a distributor planning process resulting in 15% increase in display penetration. During the same period, sales rose 4% in a declining market. Sales Vice President implemented nationally.

Area Manager " Heublein Spirits, San Francisco, CA, 1986 " 1989

Called on Safeway, Save Mart (Luckys) and Albertsons food stores. Led five district managers.

Selected to an exclusive six member corporate team which developed Heubleins core training program (J.E.T.) for all new sales management hires.

District Manager " Heublein Spirits, Buffalo, NY, 1984 " 1986

#1 new product launch district nationally in 1985. Managed brands through four distributors.

Sales Representative " Heublein Spirits and Wines, Minneapolis, MN, 1981 " 1984

#1 out of 60 representatives nationally in 1983.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Bachelor of Science, Marketing, Minor: Economics " St. Cloud State University, St. Cloud, MN, 1981

Achieved PHI THETA KAPPA " National Honor Society Community Colleges

Carlson School of Management, University of Minnesota, 2001 - Executive Presentations.

Center for Creative Leadership, Colorado Springs, CO, 2000 - Leadership Development Program.

Carlson School of Management, University of Minnesota, 1999 - Executive Sales Management.

Cornell University " On Premise Training; Situational Leadership, Coaching for Improved Work Performance, Synectics " Targeted Selection, Brand Equity Building " Pillsbury Co., Negotiative Selling Skills (Xerox).

COMPUTER SKILLS

Microsoft: Excel, Word, PowerPoint and Outlook

Key Search Words: Dealer, National Sales Manager, Sales Director, Sales Vice President, Education Sales,General Manager, Packaged Goods, Beverage, Grocery, Consumer Products, Contract Management, Strategic,Interpersonal, Collaborative, Resourceful, Problem Solver, Communication, Analytical, Negotiation, Executive.

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