Sales Manager

Daniel Peterson

Email: *********@********.***

Address: **** ****** ****. ***. ****

City: Miami

State: FL

Zip: 33160

Country: USA

Phone: 954-***-****

Skill Level: Director

Salary Range: 175

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

www.linkedin.com/in/danpeterson63

Profile

SENIOR EXECUTIVE, OPERATIONS / BUSINESS DEVELOPMENT

~ for a national retail or services business

~ 20+ years of experience and expertise in

* Multi-Unit Operations Management

* Business Development

* Field & Corporate Strategy

Leadership experience at Fortune 500 Companies-Toys R Us, Best Buy, and Advance Auto Parts

* Multiple award-winning senior executive with track record of results driving

profitability, revenue, quality, employee engagement, customer experience, and customer

satisfaction improvements by identifying business opportunities, maximizing potential,

and pioneering new initiatives.

* Deep, expansive understanding of complex corporate retail operations, from top-level

strategy to in-store delivery, with full P&L/budget oversight on $650M+.

* Build winning, inspired teams and create an enthusiastic, productive working

environment through inclusive, motivational leadership, employee development, and

mentoring to drive shareholder value.

* Top-flight relationship builder. Engage collaboration and partnering to achieve

results.

Core Competencies Include:

* Strategic Operations Management

* Process Reengineering & Improvement

* Organizational Leadership

* Competitive Market Intelligence

* Staff Development & Leadership

* New Business Development

* P&L / Financial Forecasting

* Multi-Cultural Customer Service

* Sales Processes & Analysis

Professional Experience

ADVANCE AUTO PARTS, INC.

VP, Field Implementation & Sales Development, 1/2011-7/2012

Promoted to newly created position to oversee customer experience, sales development,

strategic initiative prioritization and implementation across 3,500+ store chain. Managed

10 direct reports.

* Aligned executive team on priorities and implementation sequence across field by

establishing a company initiative prioritization process and committee-provided 1-stop

visibility on all initiatives, a streamlined process for more efficient field

implementation, and clear directives and feedback to field team (40,000).

* Formed and led monthly SVP/CEO team to maintain initiative prioritization rollout

program.

* Spearheaded company-wide process that improved sales effectiveness of individual

field team members through self-directed performance improvement training. Developed 3-

year plan and management coaching process, including training, score cards, and

measurements.

* Directed and led the company''s annual 3-day conference for 4,500 key leaders (field

and corporate)-previously transformed event to include sales training and secured $6M in

vendor participation.

VP, Customer Experience Development, Advance Auto Parts, Inc., 6/2009-1/2011

Drove the organization to work together for optimum customer experience delivery.

Oversaw R&D, test markets, sales development, multi-cultural customer experience, and

customer loyalty. Managed 8 direct reports.

* Achieved an increase in quarterly retail comparable store sales for the first time in

11 quarters by implementing a comprehensive, customer-based selling program.

* Piloted retail test program, resulting in double digit sales increase in Philadelphia

test market. Key elements were rolled out to the entire chain, producing positive comp

increase of 5-7% (1% prior).

* Developed unique training forum to optimized the customer experience; 13,000+ key

field leaders were trained at zero net cost to the company-saved $500K+ in training costs.

* Secured $6M in vendor funding to conduct a 3-day sales training convention for 4,000

key leaders at zero net cost to the company. Partnered with SVP of Merchandising to

create unique funding mechanism.

VP, Sales Development, Advance Auto Parts, Inc., 6/2008-6/2009

Aggressively recruited to build Sales Development Department, develop organizational

sales strategies, and train 40,000+ field associates across 3,500+ retail stores. Hired

team and managed 5 direct reports.

* Raised the average transaction 57 cents in 1 quarter-resulted in additional $30M in

quarterly revenue and $140M annualized revenue.

* Created key performance metrics and developed organizational sales strategies that

grew store sales-implemented attachment up-selling and partnered sales with customer

experience development.

TOYS R US, INC. - Wayne, NJ

District Manager, Southeast, 11/2007-6/2008

Recruited to manage South Florida and Florida''s East Coast. Held full P&L for $150M

territory of 900 employees. Managed 11 direct reports. The only candidate selected for

promotion by the CEO and Executive Committee.

* Elevated customer satisfaction index (CSI) to the top 5 in the company-previously

ranked at the bottom.

BEST BUY COMPANY, INC. -Minneapolis, MN

Director, Retail Business Operations, Mexico, 2/2007-11/2007

Chosen to lead company''s international expansion into Mexico. Hired initial expat team,

set the ground work, and planned expansion. Developed profile for the future Best Buy

Mexico President. Managed 4 direct reports.

* Developed strategic plan to open 55 stores-projected $200M in revenue and $30M in

profit contribution.

* Established the first 5 locations in Mexico City, working with local government and

real estate agencies. Oversaw overall opening and operation activities of stores.

District Manager, Best Buy Company, Inc., 10/2000-2/2007

Promoted to turnaround declining territory with full P&L oversight. Strengthened and

grew territory to become the #1 revenue generator in the company ($650M; 1,700+

employees). Built team; managed 14 direct reports.

* Grew district revenue 63%, from $400M to $650M-the highest 5-year growth rate in the

company-and Increased profit 100%+. Led company in revenue, profit, and market share for

5 straight years.

* Immediately improved market performance the first year through new sales and

retention strategies that offset market decline-increased revenue 11%+, profit 12%+, and

market share 5%+.

* Improved sales close rate 2% in key categories for $1M+ revenue increase with in-

store operator sales test.

* Established Employee Action Committee at store level that raised employee

satisfaction index 18% to 4.26 (Gallup 5-point scale)-the highest score in the company.

Ranked among the top 3 for 5 straight years.

* Reduced staff turnover 20% and management turnover 7%-the lowest in the company-

through people development and one-on-one coaching, training, and mentoring.

* Selected twice to participate in Best Buy''s MBA-style Accelerated Leadership Program,

2005 and 2006. Both projects were adopted and implemented by the company (out of 8 team

submissions).

* Persuaded company to open market in Puerto Rico.

Regional Marketing Manager, Best Buy Company, Inc., 1/2000-10/2000

Ensured competitive pricing and advertising across all regional markets and stores.

Managed 10 direct reports.

* Boosted underperforming region to the #1 region in the company for pricing accuracy

at 99.5%.

Change Implementation Manager, Best Buy Company, Inc., 1/1999-2/2000

Selected to join team of 8 internal consultants tasked to evaluate/influence retail

field leaders to support conversion to new SOP. Worked directly with industrial

psychology firm, RHR Intl. Reported direct to the SVP.

* Transformed poorly performing region to the #1 region in the country in the evaluation.

* Successful undertaking was featured in book, "A Big Change at Best Buy," by Elizabeth

Gibson.

E-Commerce Manager, Best Buy Company, Inc., 1/1998-1/1999

Promoted as one of 6 chosen to develop company''s e-commerce department and sales.

Oversaw Web store development (including sales, product categories, promotions, and fraud

protection), market intelligence, and e-commerce sites. Key member of strategic planning

committee to design the future company website.

* Created strategic plan to maintained brand integrity and align multi-channel pricing

with area market trends-Plan was adopted and team subsequently launched a highly

successful website.

Regional Merchandise Manager, Best Buy Company, Inc., 2/1997-1/1998

Promoted to new position to improve store merchandising standards in the Southeast

region producing $1.6B+ in sales (1 of 8 regions). Gained compliance with 6 district

managers, RVPs, and GMs through indirect influence.

* Revitalized and realigned region from last to the #1 region in the company for

merchandising standards.

* Pioneered the first Merchandising Training Program and Manual; implemented across the

entire chain.

* Improved customer satisfaction 5% and profit margins 1% by integrating merchandising

standards as a core component of sales proficiency program-Achieved predictable inventory

flow.

General Manager, Best Buy Company, Inc., 6/1994-2/1997

Opened the Florida Market and managed day-to-day operations of Daytona Beach location

with full oversight of P&L with $35M in revenue and 100 employees. Consistently

exceeded/met sales and profit targets.

* Ranked #1 in sales to budget and service plan and accessory sales in central Florida

market 24 of 31 months.

* Ranked #1 in shrink with the lowest shrink (loss) in the Southeast region for 2

consecutive years.

* Ranked #1 in employee satisfaction scores in central Florida; ranked among the top 3

in the Southeast region.

* Improved store schedule effectiveness and cost savings through new automatic labor

scheduling system.

Prior positions:

National Account Executive, Watt/Peterson, Inc., Minneapolis, MN, 1992-1994

* Grew sales in 5-state area from $500K to $1M+ in 2 years.

* Secured 2 of the most prestigious printing contracts in the Midwest.

* Awarded Account Executive of the Year, 1993. Won 3 Printing Industry of America (PIA)

Awards.

Co-Owner, The Everyday Music Company (Wow & Flutter Music & Sound), Minneapolis, MN,

1987-1992

* Founded and built commercial music studio from the ground up. Sold for a profit.

* Grew business from $0 to $500K in sales in 4 years.

* Established company as one of the top 3 music production houses in Minneapolis.

Account Executive, Dean Witter Reynolds, Inc., Minneapolis, MN, 1987

* Obtained SEC series 7 and 3 licenses.

Education & Professional Development

BS, Business Administration, UNIVERSITY OF MINNESOTA, Minneapolis, MN

Accelerated Leadership Program, BEST BUY, UNIVERSITY OF MICHIGAN, Minneapolis, MN, 2005

& 2006

Selected to participate in Executive MBA-style program led by Noel M. Tichy. Presented

to the CEO and BOD.

* Streamlined 650-person finance support department for greater efficiencies and change

process.

* Reorganized entire retail leadership team to align executive and management teams to

the goals of customer centricity, resulting in quicker adaptation by retail field,

increased customer satisfaction, and record profit.

Awards & Honors

Best Buy:

~ 26 Achiever Awards

~ District Manager of the Year

~ Top Customer Satisfaction Award

~ Top Employee Engagement Award

~ 7 Time Top Regional Award

Watt/Peterson:

~ Account Executive of the Year

Keywords:

Multi Unit Management, New Business Development, Retail Management, Multi-Unit

Operations, Store Management, Merchandising, Big Box, Sales Process, Leadership, People

Development, P&L Management, Strategy, Change Management, Customer Experience,

International

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